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Accordingtodouble11toseetheonlineshopping2009年5200万2010年9.36亿2011年33.6亿Fromthedataofgrowingyearbyyear,andthequicklyofdevelopmentofshoppingonline,what'smore,showingthenetizenstrongpurchasingpower.2012年191亿2013年350.19亿2014年571.12亿Anetworkvocabularyaboutonlineshopping“Chopingthehandfamily（剁手族）isthatsomeonewhoisawhite-collarworkerisaddictedtotheonlineshopping.TheyfeelveryregretfulafterbuyingalotofthingsthroughtheInternetandpromisetheywon’tdoitagain.”Rationalnetizenshowtoavoidtheattractionofdouble111、avoidexpressagefastigium(快递高峰期)2、thegoodsdoesn'tcheapmuchthanbefore,it'sjustamethodsforpromotion3、drawlessonsfromthepastThereasonofcrazyshoping1、fearofloss(怕吃亏)2、followthetrend3、fallintotemptation(诱惑)4、reducepressureConsumers'charateristics1、hightlyeducated2、Rationalized3、Fashionconsumption4、Willingtofacesalespersonneldirectly5、consumer'stastehasbecomemoreandmorehigh6、theincresednumberofwomenTheevaluationoftheforeignmediaAshamedNewrecordThebigestshoppingdayLogisticsisbusyManifestthepowerofconsumptionOurgroup’ssuggestion1、Thinkaboutthethingswhetheryoureallyneed;2、Don‘tbeblindbytheprice3、Communicatewiththesensiblepeople4、HaveafirmbeliefW:It’sdouble11today,doyouwantbuysomething?C:Iwanttobuyalotofthings.ButIneedarational(理性的)consideration.W:Comeon,whyareyousohesitant,Ihaveboughtalotofthings.Afterdouble11..........W:Ihaverunoutofallmymoney!Canyoulendmesomemoney.C:Ialsorunout.Reporter:NowweareinterviewingtheforeignstudentsofSWUonthedouble11.Hello,whereareyoufrom?Foreigner：I’mfromtheUSA.C：Whatdoyouthinkofthedouble11,youbuysomething？W：Yea,it'samazingandcansavemuchmoney.Ihaveboughtaovercoatandabagwhichcostme250yuan.C：Thankyou.Thanksforyourattention!!DOyoubuysomethingtoday?