IndividualismVScollectivism1、Whatisindividualism?Individualismpertains(属于)tosocietiesinwhichthetiesbetweenindividualsareloose.Everyoneisexpectedtolookafterhimselforherselfandhisorherimmediatefamily.2、Whatiscollectivism?Collectivismpertainstosocietiesinwhichpeoplefrombirthonwardsareintegratedintostrongcohesive(凝聚力)in-groups,whichthroughoutpeople‘slifetimecontinuetoprotecttheminexchangeforunquestioningloyalty(绝对的忠诚).ManifestationofIndividualism1、Personalprivacy.2、Personalfreedom.3、Personalequality.4、Self-reliance.5、Self-expression.ManifestationofCollectivism1、Groupunityandharmony.2、Groupgoals.3、Hierarchy(层次)andinterdependence(相互依存).4、Group-oriented(为本).5、Loyalty,conformity,humility.AttitudesandbehaviorsIndividualismCollectivismSelfEachpersonisseparatefromeachother;childrenlearntothinkintermsof“I”Eachpersonispartofagroup;childrenlearntothinkintermsof“we”IdentityIdentityisbasedontheindividualIdentityisbasedonthesocialnetworkCommunicationLow-contextHigh-contextSocialvalueSpeakyourmindandtellthetruthMaintainharmonyandavoidconfrontations(对抗)Decision-makingPersonalfreedomismoreimportantEqualityismoreimportantthanpersonalfreedomGroupmembershipFellowuniversalrules;Thedecision-makingprocessisimportantFulfillobligationstoin-groupmembers;relationshipsareimportantConformityTheindividualbelongstomanygroupsbuthisattachmenttothemisrelativelyweakTheindividualbelongstofewgroupsbutfeelsstronglyattachedtothemBehaviortowardIn-groupandOut-groupmembersGrouphasrelativelylittleinfluenceonthebehaviorofgroupmembersGroupgreatlyinfluencethebehaviorofmembersRelationshipswithgroupmembersRelativelylittledifferenceinbehaviortowardin-groupandout-groupmembersBigdifferencebetweenin-groupandout-groupmembersCompetitionLessintimate(亲密的)within-groupsandlesshostile(敌意的)toout-groupsCooperatewithmembersofin-groupsbutnotwithmembersofout-groupsCooperationOccurswithingroupsaswellasbetweengroupsCooperatewithmembersofin-groupsbutnotwithmembersofout-groupsStrangersValuemeetingnewpeople;meetthemeasilyFormalanddistantwithstrangersSelf-relianceItisapleasuretodoasmuchbyyourselfaspossiblePeopledependoneachotherbutshouldnotburdenin-groupmembersunnecessarilyTypicalrelationshippatternShort-term,Voluntary,LessintensiverelationshipLong-term,Involuntary,MoreintensiverelationshipAmericanidiomsandphrasesGodhelpsthosewhohelpthemselves.menAllarecreatedequal.Self-madeSelf-absorptionSelf-admirationSelf-centeredSelf-fulfilling(自我实现)Chineseidiomsandphrases•先天下之忧而忧,后天下之乐而乐•天下兴亡,匹夫有责•精忠报国,死而无憾•循规蹈矩•克己守道•三纲五常•贵有自知之明•人言可畏(死要面子)Thirdly,thedifferencesbetweenindividualismandcollectivismcanalsobeseenfromthefestivalsofthetwocountries:•Americantraditionalfestivalsmainlyinclude:Valentine’sDay(情人节),Halloween(万圣节),Mother’sDay(母亲节),Father’sDay(父亲节),Christmas(圣诞节),etc..★MostoftheAmericanfestivalsstresstheimportanceortheecstasy(狂欢)ofanindividual.1、TraditionalFestival•Chinesetraditionalfestivalsinclude:Tomb-sweepingDay(清明节),DragonBoatFestival(端午节),Mid-autumnDay(中秋节),SpringFestival(春节),etc..★Chinesefestivalsmainlyarechancesthatafamilygettogether.Itputsmoreemphasisonthefamilyanditsmembers.2、TraditionalfestivalAdvantagesPoliticsDemocracyinAmericaEconomyThethriving(繁荣)economicCulturePersonalHeroism(英勇)SociallifePersonaldesirecomesfirstExcessivedisparitiesinwealthTheexistenceofracialdiscriminationOthersocialproblemsDrug,Crime,Violence,Homosexuality(同性恋)DisadvantagesAdvantagesCommunityspiritCooperateEconomyThethrivingeconomicCultureCollectiveheroismSociallifeOnemakescomtributionstogroupNoteveryonehastheteamspiritHierarchyandpersonalinequalityLeadersusepublicpowerforprivategainSelfishinhumannatureTrytolazyandreducepaymentasprincipleDisadvantagesThankyou