网络影响我们的生活web-20-Thewebiscer

WEB2.0Thewebiscertainlymakinganimpactsomewherenearyou.Tableofcontents•Definingweb2.0•What’shappening?•You’rein(trytoenjoytheride)•Business2.0•What’snext?DEFININGWEB2.0Abillionpeople,abilliondefinitions.http://www.oreillynet.com/lpt/a/6228TimO’Reilly’sWeb2.01.TheWebAsPlatform2.HarnessingCollectiveIntelligence3.DataistheNextIntelInside4.EndoftheSoftwareReleaseCycle5.LightweightProgrammingModels6.SoftwareAbovetheLevelofaSingleDevice7.RichUserExperiences1.0-2.0Adisputedterm•Norealboundaries•Multipleinterpretations•Definingamovingconcept•Webcan’tbeversioned•OriginalvisionofthewebAdisputedterm•WorldEconomicForumAnnualMeeting2007-TheImpactofWeb2.0(checkthevideoonvideos.google.com)–“Web2.0definitelyisabuzzword,andit’soverused.Butthemovementisonlystarting.Thatmovementisaboutleveragingthepowerofpeople”CHADHURLEY–“Whatwe’reseeingisareturntotherootsoftheweb.”CATARINAFAKE–Web2.0“isenablingafundamentalshiftinpowerthatreallyisgivingpowertotheconsumer”MARKPARKER–“It’sawaytocollaboratewithyourcustomers,toallowthemtoco-createwithyou”.PETERSCHWARTZWHAT’SHAPPENING(ANDWHY?)Whyyoucan’tnotcareabouttheinternetanymoreNewplayersONLINE$Theendofthe50%ofuselessads•TotalU.S.InternetSpending(M$)–2000:7’134–2006:15’998•SearchAdvertising–2000:286–2006:6’681•8%oftotalUSadvertisingonlinein2006E,13%+within5years.Source:TheStateoftheInternet,MorganStanleyNEWTOOLSANDINFRASTRUCTUREToolsforthepeople•Blogs•Technorati•coComment•Wikis•Digg•CMS•Sourceforge•IM•Chat•ADSL•RSS•APIs•ASP•ROR/LAMP•Ajax•TagsCONNECTEDPEOPLEFromanelite/geekymediatograndma’slivingroomInternetMobile20051’039300+20061’191600+20071’3431’000+Source:TheStateoftheInternet,MorganStanley•10-15%usergrowth•20-30%usagegrowth•30%+monetizationgrowthSource:TheStateoftheInternet,MorganStanleyGETTINGTOMARKETISEASYIdea=business•Cheaphardware•Cheapplatforms(Linux,Apache)•Opensource=youneverstartfromscratch•Coderseverywhere•Money,reputation,location,networkdon’tmatterasmuchasbefore.Startupingischeap•DropSend:Build$48,012/Monthly$3,625•FreshbooksBuild$20,000/Monthly$46,000•Maya’sMom:Build$70,000/Monthly$30,000•Mobissimo:Build$60,000/Monthly$150,000•Wesabe:Build$200,000/Monthly:$3,000http://thebankwatch.com/2007/03/15/how-much-does-it-cost-to-build-the-best-web-apps-today-and-how-should-banks-react/[e-mail]@[e-mail]@[e-mail]/search/[e-mail]@liftconference.comwww.liftconference.comBUZZWORD?[e-mail]•Customerasthenewcenterofgravity•Globalcompetition,openworld•Newmarkets(china,russia,seniorcitizens,longtail)andspaces(onlineworlds,TVoip,voip,advertising,workcollaboration)•Newaudiences•[e-mail]•Newbalanceofpower•Newworkforce•Newtools•Newcompetition•Newbusinessmodels•Newlifestyle•[e-mail]•GYM•Amazon•Ebay•Wikipedia•Feedburner•Flickr,blogger,Skype,technorati,techcrunch,mybloglog,cocomment,weblogsinc,numsum,writely,etcetc…[e-mail]•Newpossibilities•Newaudiences•Newmarkets•[e-mail]•Sharecontrol•Competitioneverywhere•Ideaseverywhere•Privacy/transparency•Sustainabilityofbusinessmodels•Bubble?etc…[e-mail]•Marketsareconversations•Customerisking•Folksonomies•Wisdomofthecrowds•Crowdsourcing•Networkeffect•Openissustainable•Co-creation•SocialNetwork•Perpetualbeta•Opensource•Mashups•Longtail•[e-mail]ns•Micropublication–Blogs,podcasting,vlogs–Decentralizationofinformationgathering–Barriertoentryistalent–Audiencesareupforgrab•Somebodyoutthereistalkingaboutyou•Nobodycancontroltheonlineconversation“Thecluetrainmanifesto”,DocSearls,DavidWeinberger,etc…“Nakedconversations”,[e-mail](nokidding!)•Peoplewanttoparticipateandhavethetoolstodoso.•Trustinpeers,notinmarketingdiscourse.•Peoplecannowforceacompanytochangeit’spath(Sony,Kryptonite,Broadcastflag,Vichy,Googlebombs)[e-mail]@[e-mail]riedman(NYTcolumnist)“theworldisbecomingflat.Severaltechnologicalandpoliticalforceshaveconverged,andthathasproducedaglobal,Web-enabledplayingfieldthatallowsformultipleformsofcollaborationwithoutregardtogeographyordistance-orsoon,evenlanguage.”http://www.wired.com/wired/archive/13.05/[e-mail]’s10GreatLevelers1.