搜索
Whoishe?HewasbornonDecember5,1901inChicago.HewasraisedonaMidwesternfarm.Hedroppedoutofhighschoolattheageof17toserveinWorldWarI.HewenttoHollywoodin1923.WithhiselderbrotherRoy,hemanagedtoresumecartoonproduction.HecreatedMickeyMouseinSteamboatWillieandthenbecamefamousintheworld.WaltDisney,thefounderofDisneycompany.•1929：foundedbyWaltDisneyandhisbrotherRoy•inthe1930sand1940sshortandfull-lengthanimatedcartoons•inthe1950snaturedocumentarieslive-actionfilmtelevisionprograms•1955Disneylandand•1971WaltDisneyWorld•1966declinedafterDisney'sdeath•inthe1980srevitalizedundernewmanagementTouchstonePicturesHollywoodPicturesAmericanBroadcastingCorporationPixarAnimationStudiosMiramaxEntertainmentandSportsProgramingNetworkMickeyMousecreatingamagicalworldofcartoon●comicanimalcartooncharacter●Createdin1928byWaltDisneyandUbIwerks●VoicedbyWaltDisney●oneofthemostrecognizablesymbolsintheworld●adventurous,positive,quickwitsDonaldDuck●awhiteanthropomorphicduckwithayellow-orangebill,legs,andfeet.Heusuallywearsasailorshirt,cap,andaredorblackbowtie,butnopants(exceptwhenhegoesswimming).●Famoustraits：hiseasilyprovokedandoccasionallyexplosivetemperhisidentifiablevoicesFamouscartoonstarWinniethePoohWinniethePooh,thelovablebearwho'sstuffedwithfluff,isalsocalledPooh.Poohhimselfwouldtellyouheisabearoflittlebrain,buthealsohasanuncommon,clear-eyedwisdom.Hisfriends;theirhappinessandfeelingsarePooh'schiefconcern,andthereisnobetterfriendthanWinniethePooh.Poohendlesslycraveshoneyorasmackerelofwhateverlittlesomethingisathandtosoothethatinsatiablerumblyinhistumbly.FamouscartoonstarDisneyPrincessSnowWhiteBelleJasmineArielCinderellaTianaMuLanPocahontasArendelleClassicAnimationSnowWhiteAndTheSevenDwarfs——thefirstfull-lengthanimatedfilmwiththeplotSnowwastheprettiestgirlinthekingdom.Butajealousqueenwantedtoputherinjailtohideherbeauty.Sosherantotheforesthomeofsevenlittledwarfs.Thelionking•WontwoOscarAwardsin1994.•ThemusicaladaptedfromitwasshownintheBroadway.•Itistheonlycartoonmoviewhichislistedinthetentop-grossingmoviesintheworldsofar.DisneybegantocooperatewithPixarin1991，whodowellinCGI（ComputerGenerationImage）animation(电脑动画).Incooperationperiod,sixflimsthatmadebyPixarwerereleasedbyDisney,Everyanimationflimwassopopularallacrosstheworld,andbroughthugewealthandthehonoroftheawardsbothforDisneyandPixar.PixarandDisneyhaddisagreementsaftertheproductionofToyStory2in2004.Andtheyweregoingtoterminatedcontractin2006aftertheproductionofCars.ButintheendDisneyboughtPixarforabout$7.4billion(74亿)inanall-stockdealin2006.NowPixarisDisney`sWholly-ownedcompany(全资子公司).Andthentheyproducedmorewonderfulcomputer-animatedfeaturefilms.20072008Thefirst3DflimofPixar2009201220132019/11/5Disneyland•DoyouknowhowmanyDisneylandarethereintheworld?2019/11/5SixDisneylandParksandResorts(度假区)LocationCompletedyearthemeparkLosAngeles1955Frontier-landAdventurelandFantasylandTomorrowlandFloridaOrlando1971EpcotAnimalKingdomHollywoodstudioMagicKingdomTokyo1983WorldBazaarAdventurelandWesternlandCritterCountryFantasylandToontownTomorrowlandParis1992MainStreetUSAAdventurelandFantasylandDiscoverylandFrontierlandHongkong2005FantasylandAdventurelandTomorrowlandMainStreetUSAShanghaiunderconstruction2019/11/5Adventureland冒险世界•Adventurelandisdesignedtorecreatethefeelofanexotic（异国情调的）tropicalplaceinafar-offregionoftheworld.2019/11/5Fantasyland梦幻王国theareaofDisneylandofwhichWaltDisneysaid,“WhatyoungsterhasnotdreamedofflyingwithPeterPanovermoonlit（月光照耀的）,ortumbling（跌倒）intoAlice‘snonsensicalWonderland?InFantasyland,theseclassicstoriesofeveryone'syouthhavebecomerealitiesforyoungsters–ofallages–toparticipatein.SleepingBeautyCastle睡美人城堡2019/11/5Mickey‘sToontown米奇卡通城Thecityisalsohometocartooncharacter'shousessuchasthehouseofMickeyMouse,MinnieMouseandGoofy,aswellasDonaldDuck'sboat.2019/11/5Epcot未来世界•Theepcotisasciencefictionthemedamusementcenter.itisdividedintotwoparts,oneisthefutureoftheworld,theotheroneisawindowtotheworld.Theformerbranch:Planetexpress,UniverseofEnergy,theland,fantasyworld,voyagetothebottomofthesea,andthefutureoftheworldcomputershow.Windowsoftheworldshowthe11nationalstylelandscape.TheCoreoftheBrandAlthoughWaltDisneyCompanyfromitsinceptionin1928,hasgonethroughnearly80yearsofdevelopment,butthecoreoftheDisneybrandhasalwaysbeennochangeBusinessWeek商业周刊eliminate淘汰novelty新奇的community共享eternal永恒的；不朽的propaganda宣传decency尊重connotation内涵InnovationQualityCommunityStorytellingOptimismDecency•Never-endingDisneybuiltInnovation•ForallproductsintheDisneybrand,highqualityismustbeguaranteedQuality•TheentertainmentDisneycreatedcanbesharedbyallgenerationsCommunity•EachpieceofDisneyproductswilltellastory.EternalstoryalwaysbringsjoyandinspirationStorytelling•Hope、desireandoptimisticdeterminationOptimism•TheChinesetranslatedthisintothegoodfaith”DecencyBrandconnotation:Provideconsumerswiththebestandmostspecialentertainmentexperience.AsLongasthereisimaginationleftintheworld,Disneylandwillneverbecompleted.IthinkwhatIwantDisneylandtobemostofallisahappyplace–aplacewhereadultsandchildrencanexperiencesomeofthewondersoflifetogeth