泛读教程1-Unit-5-Business

Unit5BusinessReadingSkill:ContextCluetoWordMeaningIIReviewDefinition/RestatementCluesUsefulhints:tobedefinedas,tomean,toreferto,tobecalled,tobeknownas,or,namely,i.e.,thatis,…e.g.Whilehikinginthemountains,theycametoatarnoramountainlake.ExampleCluesUsefulhints:forexample/instance,suchas,like…e.g.Condiment,suchassalt,pepper,sauceandmustard,istheverythingacookturnstoifhewantstomakethedishestastebetter.1.ClassRelationship(Hyponymy)LivingthingscreatureanimalinsectplantvegetablecarrotflowerdaffodiltreeoakpineExamples•Mr.Johnson’spaintingsshowhisattentiontogeometricshapesofallkinds.Thepaintingscontaincircles,squares,triangles,pirrles,etc.•Theconferencewasattendedbyprimeministers,ministers,presidentsandotherimportantdignitaries.•Animalisgeneralwhencomparedwithtiger,horse,etc.,buthorseismoregeneralthansteed,stallion,etc.•Usefulhints:but,while,whereas,however,conversely,yet,otherwise,onthecontrary,ontheotherhand,…•Examples:•Therewasnofllipseatsavailable,sotheyhadtobuyexpensiveones.•Smithwasratherthinwhilehiswifewasreallyobese.•Unlikehergregarioussister,Janeisashy,unsociablegirlwhodoesnotliketogotoparties.•Mysonlikestotakepartinallkindsofsocialactivitiesandmakefriends,whilemydaughterisintroverted.•Inthepast,theworldseemedtoruninanorderlyway.Now,however,everythingseemstobeinastateofturmoil.2.ContrastRelationshipsLeviStrauss&CompanyI.Pre-readingtasks•Warmupquestions：•1.Whatkindofpantsdoyoulikemost?•2.Doyouknowthejeansbrand:LeviStrauss?•3.Howmuchdoyouknowthecreatorofthisbrand?CulturalInformation:•(1829-1902)•Oneofthebest-knownbeneficiaries•ofCalifornia'sgoldrusheconomic•boom,LeviStrausswasbornin•BavariainGerman,andcametoSanFranciscoin1850,oneofthethousandshopingtostrikeitrich.ConclusionBornLöbStraussFebruary26,1829Buttenheim,Bavaria,GermanConfederationDiedSeptember26,1902(aged73)SanFrancisco,California,U.S.KnownforFoundedthefirstcompanytomanufacturebluejeans,knownasLeviStrauss&Co.Levi'sbrand•Englishname:Levi's•Chinesename:李维斯•Fullname：LeviStrauss•Thefounder:LeviStrauss(李维·史特劳斯)•Foundedcountry:theUnitedStates•Foundeddate:1853•Brandendorsement:Hebe,WuZun•Chinesedistributor:LeviStrauss&CommercialTradingCo.,dLt.•Skimthepassageandfindoutthegeneralideainoneminute.•Scanthepassageandfinishthereadingcomprehensioninsevenminutes.TextStructure•Thewholetextisarrangedbychronicleorder(theorderoftime)TimeEvent•1847cametoAmerica•1850gotoCalifornia•1873cooperatewithJacob•1906earthquakeandfire•WorldwarIIcommodity/ratio•1950meetdemand•1960sstandarduniformforyouth•1968Levi’sforGals•1984Olympicgames•Mid1980slimitedproductionof555•TodaytargetdifferentageandracialgroupsStructure•Para.1—2HowdidStraussstarthisbusiness•Para.3—8ThedevelopmentofLevi’scompany•Para.9TheconclusionaboutthesuccessofLevi’scompanyLeviStrauss&Company1.HowwasLevi’sfounded?Atfirst,Strausssoldtentstogoldminers,andlaterhemadetheunsoldclothintowaist-highoverallswhichwereverypopular,inthiswayLevi’swasfounded.LeviStrauss&Company2.WhatwerethefeaturesofLevi’smaterial?Shrink,wrinkleandfade.LeviStrauss&Company3.Whatkindoffabric/clothdidStraussuse?Denims(SergedeNimes)andJeans(Genes)LeviStrauss&Company4.What’sthelogoofLevi’s?Canyoudrawit?AdoublearcoforangethreadstitchedonthebackpocketsLeviStrauss&Company5.WhycanLevi’sbesosuccessful?-Levialwaystriedtoimprovehisproducts-thecompanyhasoperatedinanenlightenedmanner-greatmarketingstrategiesLeviStrauss&Company6.WhatwereLevismarketingstrategies?-Levi’sadjusteditsproducts,advertisingandmarketingapproachestomeetthechangingmarketforce.LeviStrauss&Company6.WhatwereLevismarketingstrategies?-Levi’salsoadoptedsomeunusualwaytoattractcustomers,likehighpriceandlimitedproduction.LeviStrauss&Company6.WhatwereLevismarketingstrategies?-TodayLevi’sistryingtomeetdifferentkindsofcustomers’differentneeds.Suffix1.minimize2.delighted3.industrial4.realized5.frightened6.organized7.partial8.talentedCloze1.spread2.concept3.reason4.supermarkets5.estimate6.least7.work8.price9.open10.form