市场营销学练习题

dstandardizationofsafetyproduction,andstrivetoachieveintrinsicallysafe.Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow-upto,andimplementationofthesystem,prosecution.PartImanagementsystems...Youcanusebrazierswhen,2--3metersfromthegroundandputthefireoutbeforethework,confirmthenofirebeforetheycanleave;Highway11non-staffinthemarginwithin50m,radiusoftheexcavationwork,andworkingwithin6metresoftheedgeandstayundertheumbrellaheading;12,blastingintothepitpersonnelmustfollowtheshootingguard'scommand,hidetosafety;13non-miningvehicles(includingbicycles,animal-drawnvehicle,motorvehicles,etc)willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines,resultinginaccidentstobeinvestigatedforresponsibility;14shootingthefollowingmechanicalsafetydistancesasfollows:categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits:metersdiggingmachinerigcargunpowderotherequipment-pitequipment,especiallyanelectricalswitchandavarietyofsafetydevices,inadditiontospecifyingtheuseofresponsiblepersonnel,bananytouchingofotherpersonnel;16foundthatpowerlinesorcablesbreakinggroundbeforewithoutascertainingwhetherthecharged,prohibitsanyonefromtouching,andshouldleave5metersaway,andimmediatelynotifythepersonchecking;17withouttheleadership'sconsent,arenotallowedtotakethestrippedtrucks,watertankers,oiltankers,asaresultofthecau过渡：你们刚才学习了一篇很美的短文，又学会了很多的汉字，高兴吗？安安和你们一样是个爱学习的小朋友，他除了在语文课上交了很多生字朋友，在平时的生活中，也留心识字，你们和他一样吗？市场营销学练习题一、名词解释题1、微观市场营销2、营销市场3、需要4、惠顾动机5、产业市场6、营销环境7、市场细分8、市场调查9、市场预测10、营销战略11、营销渠道12、产品组合13、品牌14、营销谈判15、广告16、年度营销计划控制二、单项选择题1、“酒香不怕巷子深”是一种()观念。A、生产B、产品C、推销D、社会营销2、生产观念强调的是()。A、以量取胜B、以廉取胜C、以质取胜D、以形象取胜3、()动机是以注重产品的实际使用价值为主要特征的。A、求实B、求名C、求新D、求美4、()型购买行为发生在购买差异性不大的产品的场合。A、复杂B、多变C、习惯D、和谐5、改变消费者对竞争品牌的信念，这是()定位。A、实际的重新B、心理的重新C、竞争性反D、二次6、下列组织中，()不是营销中介单位。A、中间商B、供应商C、银行D、保险公司7、能满足同一需要的各种产品的生产者互为()竞争者。A、愿望B、平行C、产品形式D、品牌8、当家庭收入达到一定水平时，随着收入增长，思格尔系数将()。A、下降B、增大C、不变D、上下波动9、企业决定生产各种产品，但只向某一顾客群供应，这是()。dstandardizationofsafetyproduction,andstrivetoachieveintrinsicallysafe.Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow-upto,andimplementationofthesystem,prosecution.PartImanagementsystems...Youcanusebrazierswhen,2--3metersfromthegroundandputthefireoutbeforethework,confirmthenofirebeforetheycanleave;Highway11non-staffinthemarginwithin50m,radiusoftheexcavationwork,andworkingwithin6metresoftheedgeandstayundertheumbrellaheading;12,blastingintothepitpersonnelmustfollowtheshootingguard'scommand,hidetosafety;13non-miningvehicles(includingbicycles,animal-drawnvehicle,motorvehicles,etc)willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines,resultinginaccidentstobeinvestigatedforresponsibility;14shootingthefollowingmechanicalsafetydistancesasfollows:categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits:metersdiggingmachinerigcargunpowderotherequipment-pitequipment,especiallyanelectricalswitchandavarietyofsafetydevices,inadditiontospecifyingtheuseofresponsiblepersonnel,bananytouchingofotherpersonnel;16foundthatpowerlinesorcablesbreakinggroundbeforewithoutascertainingwhetherthecharged,prohibitsanyonefromtouching,andshouldleave5metersaway,andimmediatelynotifythepersonchecking;17withouttheleadership'sconsent,arenotallowedtotakethestrippedtrucks,watertankers,oiltankers,asaresultofthecau过渡：你们刚才学习了一篇很美的短文，又学会了很多的汉字，高兴吗？安安和你们一样是个爱学习的小朋友，他除了在语文课上交了很多生字朋友，在平时的生活中，也留心识字，你们和他一样吗？2A、产品/市场集中化B、产品专业化C、市场专业化D、有选择专业化10、按照人口的具体变量细分市场的方法就是()细分。A、地理B、行为C、心理D、人口11、处于()的产品，可采用无差异性的目标市场营销策略。A、成长期B、衰退期C、导入期D、成熟期12、()调查是为了解市场中出现的有关现象之间的因果关系而进行的专题调查。A、探测性B、描述性C、因果性D、预测性13、以现有产品开发新市场，这是()战略。A、一体化B、市场渗透C、市场开发D、产品开发14、利用原有市场，采用不同技术开发新产品，这是()战略。A、产品开发B、同心多元化C、综合多元化D、水平多元化15、产业用品渠道一般不包括()A、批发商B、代理商C、制造商D、零售商16、产品价格低，其营销渠道就应()。A、长而窄B、长而宽C、短而窄D、短而宽17、生产者在某一地区仅通过少数几个精心挑选的中间商来分销产品，这是()分销策略。A、广泛B、密集C、强力D、选择性18、下列各项中，()不属于产品整体范畴。A、品牌B、包装C、价格D、运送19、对现有产品的品质、款式、特点或包装等作一定的改进而形成的新产品，就dstandardizationofsafetyproduction,andstrivetoachieveintrinsicallysafe.Ninethpitsafetysectionandisaunitofsecurityofficersresponsibleforminesafetydutiesandsupervisetheimplementationofthefollow-upto,andimplementationofthesystem,prosecution.PartImanagementsystems...Youcanusebrazierswhen,2--3metersfromthegroundandputthefireoutbeforethework,confirmthenofirebeforetheycanleave;Highway11non-staffinthemarginwithin50m,radiusoftheexcavationwork,andworkingwithin6metresoftheedgeandstayundertheumbrellaheading;12,blastingintothepitpersonnelmustfollowtheshootingguard'scommand,hidetosafety;13non-miningvehicles(includingbicycles,animal-drawnvehicle,motorvehicles,etc)willbebannedfromenteringthepitsandotherproductionareaonpainofheavyfines,resultinginaccidentstobeinvestigatedforresponsibility;14shootingthefollowingmechanicalsafetydistancesasfollows:categorynamemechanicalcannonsshallowholesandpopshootingexposedblastingunits:metersdiggingmachinerigcargunpowderotherequipment-pitequipment,especiallyanelectricalswitchandavarietyofsafetydevices,inad