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Thesecretofsuccess—AnalysisOfTheApplecompany’sCreationMethod:ThemethodemployedinthisexplorativestudyisbasedonaCasestudy,mainlyduetothestrongpertinenceandexplorativeaspectsofthisstudy.Intheinitialstageofinstrumentdevelopment,Wemadecleartheresearchobjectivewhichistheapplecompany’screation.Wehavecarriedoutadeepresearchontheinnovationofthecompany.First,thedefinitionandprincipleofinnovation,tounderstandwhatisinnovationbyreferingtoinformation.westudywhatinnovationproductsaboutTheApplecompany.Second,thefeaturesofinnovation.Weusesurveymethod.AnalysisofthelargeamountofdatacollectedandComprehensivecomparisontogetaclearconclusion.ThroughtheanalysisoftheinnovationmodeofAppleCorp,weunderstandtheimportantfactorofacompanytosucceed.