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ArtinLife20052005627*****ArtinLife2005200562703:00-06:00BarbaraCasati–Politecnicobarbara.casati@polimi.itSantinaBonini-Domusbonini.santina@dadesignoffice.comrationbj@163.comArtinLife2005BarbaraCasatiPolitecnicoArtinLife2005BarbaraCasatiPiazzaleBaracca8,20123Milano,ItalyTel:+39.02.4813215–Fax:+39.02.4986716–Mob:+39.339.44058082002-2005“”“-”“”www.design.polimi.itSDIIndaco)www.sistemadesignitalia.it“”——“”1990-2005Macplas1001994-19981997-20022004.BarbaraCasati)Ed.Polidesign2004(.BarbaraArtinLife2005CasatiF.Zurlo)GuidaalbenessereperOrizzontisrl,1997.BarbaraCasati)1995“”.BarbaraCasati)BistaninoJachia),Insedi1994AA.VV.,..BarbaraCasati)ResearchCentersofLaVilletteEditions)2002-20051998-2002.StefanoMaffei.FrancescoZurloMinimoDesignConsulting),1990-2000-StudioArchitettiCasatiAssociati)1987-2005-ArtinLife2005.12―GregottiAssociatidesign”Progettare()concepire()elaborare.1.()-2EllaKanninenArtinLife2005……―31004500”3―ADIAPI:www.designfocus.it410%13%(10%)10%(21%)8%15%13%ArtinLife2005SantinaBoniniDomusArtinLife2005.SantinaBonini1990Design-bs.comBic,ColomboDesign,Gedy,LGChemicals,LGElectronics,Rede-Guzzini,Viceversa,Rex-Electrolux1994“”-Gedy1995MOMA“”1997MOMA1995“”ColomboDesign1994“”Viceversa1998“”5019981996DADODOMUSe-mail:bonini.santina@dadesignoffice.comArtinLife200580ArtinLife2005PilProCapite$/a0500010000150002000025000300003500040000ChinaUSAItalyMason-DicsonArtinLife2005:―25ArtinLife2005.SantinaBoniniDADO2005620ArtinLife2005ArtinLife2005FLEXFORMMOLTENISELVA1.2.3.--------------------------------------------------------------------------------------------Mr.MarkZhangG.ManagerofDeYiJiaFurnitureCo.,Ltd.DeyiJiaisoneofthebiggestoverseasdesignbrandfurnitureshoppingcentersinBeijing.TheItalianbrandsthatitbestrepresentsare:FLEXFORMMOLTENISELVATopic:HowtoSellItalianDesigninBeijing1.Ourstory:FromMadeinGermanyfurnituretoItalianDesign.2.WhatthelocalconsumersthinkaboutItalianDesign.3.WhattheItalianbrandsshoulddoinordertoincreasesalesinChina--------------------------------------------------------------------------------------------Sig.MarkZhangDirettoregeneralediDeYiJiaFurnitureCo.,Ltd.DeYiJiae’unodeimaggioricentridimobilididesignaPechino,doveleprincipalibranditalianerappresentatesono:Flexform,Molteni,SelvaArtinLife2005VendereDesignitalianoaPechino1.Backgroundstorico:daimobilitedeschialdesignItaliano.2.L’opinionecomunedeiconsumatorilocalisuldesignitaliano.3.StrategieperilmiglioramentodellavenditadidesignitalianoinCina.