外贸英语函电课件unit1

EnglishLettersforInternationalTrade外贸英语函电本课程的目的是:学习外贸业务书信的标准格式;了解通过哪些途径来发展新客户，开拓新市场;如何进行询购某商品，怎样报盘和还盘;怎样灵活运用付款方式;如何做到重合同守信用;怎样去审查信用证，做到不出差错;在理赔和索赔中做到有理有理有节；学会拟写信函和电传传真的写作技巧。学习方法：《外贸函电》是一门实践操作性很强的课程。也就是说，要达到正确拟写外贸业务信函的目的，仅有理论是远远不够的，学员必须学习大量外贸实务中有一定代表性的信函，深入体会何为七个“C’S”写作的基础理论知识，更重要的是通过学习信例，熟悉大量外贸业务中各个环节中常用语，包括词汇、短语、句型以及习惯表达方式等等，再通过一定量的练习，对常用语进行操练运用，从而达到掌握并熟练使用的目的。Unit1PartsofBusinessLetters学习目标通过本章学习，了解英文商务信函的各组成部分熟悉英语商务信函的格式能够规范，正确，专业地写好商务信函的每一部分LayoutofBusinessLetter商业信函格式设计1.Structure2.Form3.AddressingEnvelopesStructure（结构）1Letterhead2Reference(可选)anddate3Insidenameandaddress4Attentionline(可选)5Salutation6Subjectline(可选)7Body8Complimentaryclose9Signature10Enclosure(可选)11Carboncopynotation(可选)12postscript(可选)信头编号和日期封内名称和地址经办人称呼事由正文结尾敬辞签名附件抄送附言TheGeneralStructureofaBusinessLetterLetterHeadReferenceDateInsideNameandAddressSalutationSubjectLineBodyoftheLetterComplementaryCloseSignatureEnclosurePostscriptLetterheadReferenceNumberDateInsideAddressAttentionLineSalutationSubjectLine________________________________________________________________________________________________________ComplimentaryCloseSignatureEnclosureCarboncopyPostscriptIdentificationMarksLetterHeadLetterheadincludesthesender’sname,postaladdress,telephonenumber,faxnumberandE-mailaddress,etc.外贸商号的信笺，一般都印有信头，包括:公司名称,地址,联系电话,传真,公司网址E-mail地址,公司标志等,有些会将经营项目，注册商标和公司董事、经理等姓名一并印在信头上。如需打印，则信头位于信笺上中央或右上方。信头例子CIMCContainerCo.Ltd.CIMCIndustrialArea,DaaoTown,XinhuiDistrict,JiangmenCityGuangdongProvince,529144P.R.China.Tel:[phone];Fax:[phone]E-mail:[e-mail]位置：美式：在信头和收信人名称地址之间英式：通常在收信人名称地址之下均可以齐头，也可以靠右写法：美式：月-日-年英式：日-月-年Am.EMonthDate,YearNovember20,2004Br.EDateMonth,Year20November,2004打印日期注意事项：A.日期不能用数字的形式.B.年份应完全写出，不能用(94)代替(1994)B.月份要写英文全名称C.日期最好用基数字（1，2，3……）。InsideNameandAddressThenameandaddressofthereceiveristypedattheleft-handmarginabouttwotofourspacesbelowthedate.Itappearsexactlythesamewayasontheenvelope.组成部分:(1)Nameofpeopleaddressed(收信人姓名)(2)Titleofpeopleaddressed(收信人职位、头衔)(3)Nameoforganization(单位名称)(4)numberandname(门牌号码、街道名称)(5)City,state,code(城市，州和邮编)(6)Country(所达国名称)信内地址例子例1：Dr.RobertDixonDeanofStudentActivitiesDistrictofColumbiaPolytechnic945AvenueE.NYWashington,DC20025例2：Ms.LindaCook,AssistantDirectofPublicRelations3117AvenueEWashington20103salutationSalutationisthecomplimentarygreetingwithwhichthewriteropenshisletter.Thecustomaryformalgreetinginabusinessletteris:Dearsir,DearMadam,Dearsirs,DearMesdames,DearGentlemen(不能用单数）DearMr.xxx,DearMs,公事函件：“DearSir”对一般机关团体负责人适用此外公事函件还可以用“Tothosewhomaybeconcerned，”称呼后面的的标点，一般使用逗号，美加来信中Gentlemen后用冒号colon：BodyoftheLetterThisisthemainpartoftheletter.Itexpressesthewriter’sidea,opinion,purposeandwishes,etc.,soitshouldbecarefullyplannedForveryshortlettersyoumayadoptdoubleline-spacingexceptforyourcorrespondent’snameandaddressforwhichsingleline-spaceshouldalwaysbeused.Iftherehasbeenpreviouscorrespondence,thereplyletterwillrefertoitinthefirstparagraph.Thewriter’splans,hopesandexpectationswillbeexpressedinthelastparagraph.Whenwriting,payattentiontothefollowing:Writesimply,clearly,courteously,grammatically,andtothepoint.Paragraphcorrectly,confiningeachparagraphtoonetopic.Seethatyourtypingisaccurateandthedisplayartistic.Thebodyofabusinesslettertypicallycontainsthreeparagraphs:·1.introductoryparagraph·2.oneormorebodyparagraphs3.concludingparagraph注意事项：段与段之间一般空两行想一想：如果信的正文很长，一页纸不够用而需两张或数张联页，该怎么办？如果信的正文很长，一页纸不够用而需两张或数张联页，应在第一页的右下端打“待续”（tobecontinued),并在联页上端注明收信人的名称、日期、页数，再继续打正文。这是为了避免第一页和第二页，第三页在发信时误置。Eg:正文：ThankyouforyourinquiryofMay20,andappreciateyourinterestinour“Yiren”T-shirt.Wearewritingtoyouinthehopeofestablishingbusinessrelationsbetweenus.Wehopetoreceiveyourearlyreply.ComplimentaryCloseComplimentarycloseismerelyapolitewayofendingaletter.Itisinkeepingwiththesalutation.Formal:DearSir(s),Yoursfaithfully,orFaithfullyyours,Gentlemen:Trulyyours,orYourstruly,Lessformal:DearMrxx,YourssincerelyorSincerelyyours,Informal:Bestregards,注意：1）结束礼词写在结尾语下隔一行，正中或略向右边写起2）只有第一个字母大写，后面加逗号3）欧洲信函把Yours放前，美国则把副词放前SignatureItiscommontotypethenameofthewriter’sfirmorcompanyimmediatelybelowcomplimentaryclose.Thenthepersonwhodictatesthelettershouldsignhisname,byhandandinink,belowit.Thenameofthesignerisusuallytypedbelowthesignature,andfollowedbyhisjobtitleorposition.e.g.Yoursfaithfully,TheOverseasCo.,Ltd.(Signature)W.BlackPresident1.签名者代表公司或者单位时，一般首先打印出公司的名称，然后再签名。Yoursfaithfully,AgriculturalMachineryIndustryCompanyZhangHaijunZhangHaijunGeneralManager2.女性签名时，为便于回信人正确使用称呼，应在打印的姓名前用括号注明Miss,Mrs.或MsSincerelyyoursZhangHai(Ms)ZhangHai3.当负责人不在而以授权书或者口头方式授权经办人员代签名时：Yourssincerely,p.p.ZhangMinJohnSmith可选部分(1)参考编号Referencemayincludeafilename,departmentalcodeortheinitialsofthesignerfollowedbythatofthetypistoftheletter.编号是供参考用的，作用是能使复信与先前发的信函联系起来。a.卷宗号码(afilenumber)、b.部门代号（departmentalcode)，c.辨认代号（initialsofthesigner)：口述人和打字人的名字缩写。(2)经办人AttentionLineAttentionlineisusedwhenthewriterofaletteraddressedtoanorganizationwishestodirectthelettertoaspecificindividualorsectionofthefirm.Itg