购物中心的VMD体系与策略

[e-mail]1999MALL——[e-mail][e-mail]20082007102007——VMDVMDPOP30VMD/VMD2007VMDVisualMerchandisingMarketing,VMDVMDGAPNEXTHM1HMBullringSELFRIDGEVMDSELFRIDGEBullring3SELFRIDGEVMVM,5VMVMD1VisualPresentationVPVPVPVM6VP7VP2(PointofsalePresentationPP)8PP3(ItemPresentationIP)VPPP9VMD=VP+PP+IPVMD110BullringVPIPPPBullring,21131213145VMD-MACYSNordstrom16VMD7VMDGAPzzVMDABCDE4.864.532000120001zVMD1819DION202122232425LVLVLVLV267CORSAVMDFashionShowz200554.538502829fashionshowmall18.816.271540%60%10000/30z3132z33macysMACYs34SAKS35NORDSTROM36bloomingdalesbloomingdalesz30NeimanMarcusNeimanMarcusNeimanMarcus37NM8NM9NM40NMNMz41ITVM4243VM44CHICOSVM45ZARAVMZARA46ZARAz474849505152VMDIzumi53IZUMI54SOHO55JerryGregoireVMDVMDVMDVMDVMDcreativeVMD1200132[]▪-2006320064.20076