案例effective-presentation

1.WhatisthePoint?ObjectivesToidentifywhatmakesapresentationeffectiveWhatmakesagoodpresentation?OverallAwareofyouraudienceClearobjectivesSystemPlanningOrganizationInformationImpactDeliveryClear,SimpleandFluentnaturalspokenlanguagepausesforemphasisBodyLanguageGestureEyecontactMannerVisualAidsWhatmakesagoodpresentation?TheCompanyWestwoodBrewery,basedonLondon,isatraditionalcompany.IthasrecentlycreatedthepostofPublicRelations(PR)Managerinordertoimprovethecompany’simageinthemarket.ThepresenterJoannaBrookesisWestwood’snewPRManager.Oneofthefirstthingsshedoesistoorganizeameetingtodiscussthebrewery’scorporateimage-inparticularwhetheritneedstobechangedTheAudienceJoannahasinvitedtheseniormanagersofthebreweryandsomeoutsideconsultants.Theyareexpectingtoparticipateinameetingaboutthecorporateimageofthebrewery(酿酒厂）.ThepresentationUnfortunately,Joannagetsthisdatewrong.Sheonlyrealizeshermistakewhenhersecretarytellsherthattheaudienceiswaitingintheconferenceroom.Shestartsthemeetingwithashortpresentation.Thepresentationshouldintroducethemaintopicsfordiscussion.Watchthevideoclip.Asyouwatch,notedownWhatJoannadoesbadly.Usethischecklisttohelpyou.ChecklistOverallDoessheconsidertheaudience?Doesshehaveclearobjectives(toinform,toamuse,topersuade,totrain)?SystemIsherpresentationwellprepared?Isthereaclearstructure(beginning,middle,end)?Doesshelinkthepartstogether?Isthecontentrelevantandinteresting?Hassheconsideredthetiming?ChecklistDeliveryDoesshespeakclearly?Doesshespeakattherightspeed?Doessheuseappropriatelanguage?BodyLanguageDoessheuseherbodytoemphasizemeaning?Doesshemaintaineyecontactwiththeaudience?Doessheappearconfidentandpositive?VisualaidsArethevisualaidsclear?Dotheysupportthemessage?Doessheusetheequipmentprofessionally?Whatpointsdoesshemake?Sthaboutthebrewery:Old1778imperialstoutidealnightcapAnEuropeantypebeersalesincreasedlastyearFamilyfirmResistatakeoverbidCorporateimageProductiondroppedClassicPresentationStructure1.2.3.IntroductionOutlineMainpartsSummaryConclusionWhatshouldJoannaincludeinherpresentation?Howshouldsheorganizeit?2MakingaStartToidentifywhatmakesagoodintroductiontoapresentationintroducingyourselfandyourtalkChecklist_yournameandposition_thetitle/subjectofyourpresentation_thepurposeofyourpresentation_thelengthoftimeyouwilltake_themainpartsofpointsyouwillcover_anyvisualaidsyouwilluse_whentheaudiencemayaskquestions_areferencetotheaudience:ahumantouchWhichoftheitemsonthechecklistbelowwouldyouincludeintheintroductiontoAaninternalpresentationtocolleagues?Baninternalpresentationtobosses?Canexternalpresentationtocustomers?Danexternalpresentationtosuppliers?PresentationContextTheCompanyStandardElectronicsisaninnovativehigh-techelectronicscompany.ItregularlyrunstoursaroundtheplantThepresenterNormally,thetoursareledbySarahPeters,aMarketingAssistant.Unfortunately.Sheisill,soGeoffMaxwell,theFactoryManager,hasbeenaskedtostandforher.TheaudienceSomebusinesspeoplearearrivingatstandardElectronicsforatouroftheplant.Beforethetour,therewillbeapresentationaboutthecompany.ThepresentationThepresentationshouldgiveanoverviewofthecompany’sactivities.WeseeGeoffMaxwellintwomoods.InVersion1,heisannoyedthathehasbeenaskedtorunthetour.Inversion2.Heispreparedtodoaprofessionaljob.Version1Notedownanypointsyounoticeabouthispresentation.Version2Notedownanythingyouparticularlylikeabouthisintroduction.LanguageFocusIntroducingyourselfandyourtalkGoodmorning.Myname’s…I’mthenewFinanceManager.LadiesandGentleman.It’sanhonortohavetheopportunitytoaddresssuchadistinguishedaudience.Goodmorning.Letmestartbysayingjustafewwordsaboutmyownbackground.WelcometoStandardElectronics.IknowI’vemetsomeofyou,butjustforthebenefitsofthoseIhaven’t,myname’s…I’dliketotalktoyoutodayabout…I’mgoingtoexplainmypositionon…briefyouon…informyouabout…Thesubject/focus/topicofmytalk/presentation/speechTitle/subjectPurpose/ObjectiveWeareheretodecide…agree…learnabout…Thepurposeofthistalkistoupdateyouon…putyouinthepictureaboutgiveyouthebackgroundto…Ishallonlytalk…minutesofyourtime.Iplantobebrief.Thisshouldonlylast…minutes.LengthOutline/MainPartsI’vedividedmypresentationintofourparts/sections.Theyare…Thesubjectcanbelookedatunderthefollowingheadings…Wecanbreakthisaredownintothefollowingfields:Firstly…Secondly…Thirdly…Finally…QuestionsI’dbegladtoansweranyquestionsattheendofmytalk.Ifyouhaveanyquestions,pleasefeelfreetointerrupt.Pleaseinterruptmeifthere’ssomethingwhichneedsclarifying.Otherwise,there’llbetimefordiscussionattheend.Unit3LinkingthePartsObjectivesToidentifywaysoforganizingapresentationTolearnkeywordsandphrasesforlinkingideasTopracticesignpostingtheorganizationofapresentationcompanyproductmoneyassetspeoplebossqualityfixedcashpaymentscustomerssupplierssubordinatescustomersKeyaccountstrainingpricecostscompetitionintangible1.people-bosses-subordinates2.Money-assets-cash3.Products-quality-pricebossessubordinatescustomerssuppliersPeopleMoneyassetscashProductqualitypriceMethodsofCommunicationThelifecycleofacompanyBusinessinthe21stcenturyOther…Brainstorma.Whatcontentwillyouinclude?b.Howwillyouo