TheMostClassicalBrandsInTheWorldWaltDisney:ItAllStartedWithAMouse•ImagineaworldwithoutMickeyMouseorSleepingBeautyoreventheLionKing,aworldinwhichWaltDisneywasnotpartoflife.AworldwithouttheMagicKingdom,whimsycartoonsandsceneries.WaltDisneyhastransformedthelivesofmillionsofchildrenbypioneeringinnovativewaysofdeliveringanimation,entertainmentandtechnology.Disneyisoneofthemostfamousnamesintheanimationindustry,knownforprovidingentertainmentdirectedtoadultsandchildrenalike;withinternationalthemeparksandaworld-classanimationstudioandbusinessfranchise,thecompanynearlydominatestheindustry.FamousnamessuchasMickeyMousebeganwithDisney,andwerethefoundationofacompanythathasnowbranchedoutintoseveralentertainmentstudios,themeparks,products,andothermediaproductions.LogoToday,TheWaltDisneyCompanyisaworld-spanningmediaconglomerateCablestations,broadcastTVnetworks,moviestudios,andmagazinepublishersareonlypartofitsvastholdings.And,asthestorygoes,itallstartedwithamouse.Chanel:Theclassicwoman香奈儿:优雅女性代名词BorninFrancein1883,GabrielleChanelsoonbecomeanorphanwithwhatseemedtobeadisappointing.Everypennyshemade,sheworkedhardfor.ItwasduringherearlytwentiesandherfouryearbriefgigasacaféandconcertsingerthatsheadoptedthenameCoco.GabrielleChanelCocoChanelgotintofashionbybecomingamillineropeningupherfirsthatshopin1920.In1922Chanelintroducedaperfume,ChanelNO.5,whichbecameandremainsaprofitableproductofChanel’scompanyeventoday.ChanelNO.5In1925,thesignatureChanelcardiganemerged.WecangiveallthanksMs.CocoChanelforthetwopiecesweatersetstonevergooutofstyleyetemergeindifferentformsbydifferentdesigners.In1926the“littleblackdress”wasinventedchangingthefashionworldforever.Likemanydesignerswhofollowedafterher,CocoChaneladoptedskincareandcosmeticproductsintoherlineofwork.CocoChanelpassedawayin1971andKarlLagerfeldcarriesontheChanelnameandstyletodaywithafewminorchangestothefashionsociety.TheHouseofChanelisbestdescribedashavingthefiveessentials;Audacious,Perfectionist,Unique,PassionateandVisionary.•Type:public•Tradedas:NASDAQ:SBUX,NASDAQ-100Component•Industry:Restaurants,Retailcoffeeandtea,Retailbeverages,Entertainment•Founded:PikePlaceMarketinSeattle,Washington(March30,1971)•Founder(s):JerryBaldwin,GordonBowker,ZevSiegl•Headquarters:Seattle,Washington,U.S.•Numberoflocations:17,009(FY2010)•Areaserved:50countries•Keypeople:HowardSchultz(Chairman,PresidentandCEO)•Products:Wholebeancoffee,Boxedtea,made-to-orderbeverages,Bottledbeverages,bakedgoods,Merchandise,Frappuccinobeverages,Smoothies•Services:Coffee•Revenue:US$10.71billion(FY2010)•Operatingincome:US$1.42billion(FY2010)•Netincome:US$945.6million(FY2010)•Totalassets:US$6.38billion(FY2010)•Totalequity:US$3.68billion(FY2010)•Employees:137,000(2010)•Subsidiaries:StarbucksCoffeeCompany,TazoTeaCompany,Seattle'sBestCoffee,TorrefazioneItalia,HearMusic,EthosWater•Website:Starbucks.comStarbucksnamedforthefirstmateinMobyDickThefirstStarbuckswasopenedinpikeplaceMarkt,Seattle,Washington,onMarch30,1971HowardSchultzlogoOriginalbrownlogoThelogousedbetween1992to2011Thecurrent2011redesignedlogoTheultimatedrivingmachineFerrari:AgenuinelegendlogoFerrariAprancinghorseThisisourintroductionThankyou