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商务英语写作Partonewrittencommunication–anoverview•Structuringyourcommunications•Languageandtone•E-mailStructuringyourcommunications•4pointPlan:简述（背景和基本信息）细节（事实和数字）回应或行动（结论）结尾(简单的一行)Details(1)•Opening：Thankyouforyourletterof…Itwasgoodtomeetyouagainatlastweek’sconference.WewishtoholdourannualconferenceataLondonhotelinSeptember.Details(2)•Centralsections:简单明了•Conclusion(ActionorResponse)1.Pleaseletmehavefulldetailsofthecostsinvolvedtogetherwithsomesamplemenus.2.Ifpaymentisnotreceivedwithinsevendaysthismatterwillbeplacedinthehandofoursolicitor.•Close1.Ilookforwardtomeetingyousoon.2.Ilookforwardtoseeingyouatnextmonth’sconference.3.Apromptreplywouldbeappreciated.4.Pleaseletmeknowifyouneedanyfurtherinformation.(Notes:NotUsing--Hopetohearfromyousoon.)•DearSirThankyouforinvitingmetovisityourstudioslastweek.Iwasmostimpressedbyyournewfacilities.Iamdelightedthatyoucanacceptourinvitationtoproduceavideotocelebratethecompany’s25thanniversary.Thisisaveryspeciallandmarkinourhistory,anditisimportantthatthisvideoportraysbothpast,presentandfuture.Youpromisedtoletmehaveadraftoutliningyourthoughtsforthisspecialvideo.Ilookforwardtoreceivingthisbefore30Octobertogetherwithyourapproximatecostings.Ifyouneedanyfurtherinformationpleasegivemeacallon2575632.BestwishesJohnChenMarketingManagerSTElectronicsLanguageandtone•Theweakestlinksinyourbusinesswriting(4points)•10stepstogoodbusinesswriting记住3R•引导读者（Reader）按照你的期望给予回应（Response），你就会得到所期望的回应（Results）。Theweakestlinksinyourbusinesswriting(1)1.Somanyyoungpeoplewithsomanyold-fashionedexpressionsExamples:Werefertoyourletterof21stOctober2004.----Thankyouforyourletterof21October.Asspokeninourtelecontoday.----Thankyouforcallingme.Shouldyourequireanyfurtherclarificationpleasedonothesitatetocontacttheundersigned.----Pleasegivemeacallon2894222ifyouhaveanyquestions.Theweakestlinks(2)2.Somanylong-windedexpressionsKISS原则----KeepItShortandSimple长单词，长短语，长句子，长段落不会打动任何人，只会把人搞糊涂。Ishouldbeverygrateful----PleasePurchase----buyendeavor----tryCommence----startTerminate----endTheweakestlinks(3)3.Let’sgetmoreactiveArrangementshavebeenmadeforarepeatordertobedespatched(快递)toyouimmediately.----Ihavearrangedforarepeatordertobesenttoyoutoday.Thecauseofyourcomplainthasbeeninvestigated.----Ihavelookedintothismatter.TheseminarwillbeconductedbyAndranChan.----AdrianChanwillconducttheseminar.Salesofthe007haveexceededallexpectations.----007saleshavegoneskyhigh.Theweakestlinks(4)4.ColonsColonsColons(冒号)Date：29November2009(Thursday)Time：9.00amto5.00pmVenue：SheratonTowersHotel•Revised:DateThursday29November2009Time9.00amto5.00pmVenueSheratonTowersHotel10stepstogoodbusinesswriting1.RememberyourABCAccurateBriefClear2.Becourteousandconsiderate立即回复所有信件–如有可能，当天就回信。如不能立即回信，写个简短的便条说明原因。这将会树立商业信誉。理解并尊重收信人的观点。回信不要让对方觉得自己犯了错误。如果你对有些说法不认可，要机智应对，尽量不要冒犯对方。克制自己，不要用相同的预期回复冒犯你的信函。相反要礼貌作答，不能降低你的尊严。3.UseappreciatetoneWecannotdoanythingaboutyourproblem.----Unfortunatelyweareunabletohelpyouonthisoccasion.Thisproblemwouldnothavehappenedifyouhadconnectedthewiresproperly.----Theproblemmayberesolvedbyconnectingthewiresasshowninthehandbook.•Yourtelevision’sguaranteeisup,soyouwillhavetopayforittobefixed.----Yourtelevision’sguaranteehasended,sounfortunatelyyoumustbearthecostofanyrepairs.IamwritingtocomplainbecauseIwasunhappywiththewayIwastreatedinyourstoretoday.----IwasmostunhappywiththestandardofserviceIreceivedinyourstoretoday.•通过变换语气，你能用不同的方式传达信息。因此认真选词是至关重要的。你既可以是咄咄逼人的，也可以是和缓友善的----这取决于你希望给人留下什么印象。4.WritenaturallyandsincerelyIhavepleasureininformingyou…----Iampleasedtotellyou…Wedonotanticipateanyincreaseinprices.----Wedonotexpectpricestorise…Ishouldbegratefulifyouwouldbegoodenoughtoadviseus…----Pleaseletmeknow…Pleasefavouruswithapromptreply.----Ihopetoreceivedapromptreply.Pleasereverttoussoonest.----Ihopetohearfromyousoon.5.RemembertheKISSprincipleintheverynearfuture----soonWewouldliketoaskyou----pleaseAtalaterdate----laterIntheeventthat----ifWithregardto----aboutInspiteofthefactthat----despite•句子中的单词数7-1015-2027ormore•第一次阅读即理解的读者百分比：95%75%4%6.Usemodernterminology（语句）Weareinreceiptofyouletterof12June.----Thankyouforyourletterof12June.…theabove-mentionedgoods----…thesegoodsPleasefindenclosed…----Ienclose…7.IncludeessentialdetailsMyflightarrivesat3.30onWednesday.----MyflightBA121fromLondonHeathrowshouldarriveatSingaporeChangiAirportat1530onWednesday12June.OursalesManagerwillcontactyousoon.----Mr.JohnMatthews,ourSalesManager,willcontactyousoon.8.BeconsistentIconfirmmyreservationofasingleroomon16/7andadoubleroomon17Oct.----Iconfirmmyreservationofasingleroomon16Julyandadoubleroomon17October.ThepeopleattendingwillbeJohnWilson,GTurner,MandyHarrisonandBobfromsales.----ThepeopleattendingthenextcommitteewillbeJohnWilson,GloriaTurner,MandyHarrisonandBobTurner.9.UseactivenotpassivevoiceThenewsystemwasdevelopedbyourstaff.----Ourstaffdevelopedthenewsystem.Theinvestigationhasbeenconcludedbyourclient,andthepaperworkhasbeensigned.----Ourclienthasconcludedtheinvestigationandsignedthepaperwork.10.ComposeCLEARcommunicationsClearLogicalEmpathetic(设身处地)AccurateRightExercise1De