Business English

BusinessEnglishListsofbusinessvocabulary,usefulphrasesandterms.Englishabbreviations&acronyms@ata/caccountAGMannualgeneralmeetinga.m.antemeridiem(beforenoon)a/oaccountof(onbehalfof)AOBanyotherbusinessASAPassoonaspossibleATMautomatedtellermachine(cashdispenser)attnfortheattentionofapprox.approximatelycccopytoCEOchiefexecutiveofficerc/ocareof(onletters:attheaddressof)CocompanycmcentimeterCODcashondeliverydeptdepartmente.g.exempligratia(forexample)EGMextraordinarygeneralmeetingETAestimatedtimeofarrivaletcetcaetera(andsoon)GDPgrossdomesticproductGNPgrossnationalproductGMTGreenwichmeantime(timeinLondon)i.e.idest(meaning:'thatis')IncincorporatedIOUIoweyouIPOinitialpublicofferJrjuniorKthousandlbpound(weight)£pound(money)Ltdlimitedcompanymo.monthN/AnotapplicableNBNotaBene(itisimportanttonote)no.numberPApersonalassistantp.a.perannum(peryear)Plcpubliclimitedcompanyplspleasep.m.postmeridiem(afternoon)p.p.perpro(usedbeforesigninginaperson'sabsence)PRpublicrelationsp.s.postscriptumptopleaseturnoverp.w.perweekqtyquantityR&DresearchanddevelopmentrewithreferencetoROIreturnoninvestmentRSVPrepondezs'ilvousplait(pleasereply)s.a.e.stampedaddressedenvelopeVATvalueaddedtaxVIPveryimportantpersonADVERTISINGVocabularyAdvertisementItemofpublicitytopromoteaproductorserviceinnewspapers,magazines,onTVetc.AdvertisingagencyMarketingservicesfirmthatassistscompaniesinplanningadvertisementsAIDAAttention,Interest,Desire,Action-theaimofalladvertisingBenefitAdvantageofaproductorserviceBillboardSignboardforadvertisingpostersBroadsheetNewspaperprintedinalargeformat.CampaignOrganizedcourseorplanofactionCirculationAveragenumberofcopiesofnewspapersormagazinessoldoveraperiodoftimeClassifiedadsSmalladvertisementsinnewspapersormagazines,dividedintocategories.CommercialAdvertisementonradioorTVCouponPartofaprintedadvertisementtobeusedtoordergoodsorsamplesDirectmailAdvertisementsentbyposttoprospectivecustomersDouble-pagespreadAdvertisementprintedacrosstwopagesinanewspaperormagazineEditingReviewingorrewritinginordertomakesuitableforpublication.Eye-catcherSomethingthatparticularlyattractsone'sattentionFeaturesSpecialcharacteristicsofaproductGenericadvertisingAdvertisingforawholesector,suchastourism,ratherthanaspecificproductHoardingWoodenstructure,orsignboard,usedtocarryadvertisementsHypeExcessiveorintensivepublicity;exaggeratedclaimsmadeinadvertising.JingleCatchytune,withashortsimplerhyme,usedtopromoteaproduct.KeywordsInformativewordschosentoindicatethecontentofadocumentLaunchTostartanactioninordertointroducesomething(e.g.anewproduct)MailshotPieceofadvertisingmaterialsenttopotentialcustomersbypostMassmediaThemainmeansofmasscommunication(newspapers,TV&radio)PlugFavourablepublicityinthemediaforacommercialproduct(e.g.abook)PosterLargesheetofpaperusedinadvertisingPrimetimeHoursonradio&TVwiththelargestaudience,usuallytheeveningPromoteUseadvertisingandpublicitytotrytoincreasesalesofaproductRoadsidesignsLargepanelsalongroadsandmotorwaysusedforoutdooradvertising.SloganPhraseusedtoadvertiseaproduct,ortoidentifyacompanyororganization.SlotSpecifictimeinabroadcastingscheduleallottedforacommercialSoundbiteShortextractfromarecordedintervieworspeech.SpamUnsolicitedadvertisingsentthroughtheinternetasanemailmessageSpotPositionofacommercialinaradioprogrammeorTVschedule.TabloidNewspaperprintedinsmallformat,usuallywithalotofphotographs.TargetObjective;whatisaimedatU.S.P.UniqueSellingProposition;adeclarationofwhatmakesaproductdifferentWritecopyWriteatexttobeprintedorspokeninanadvertisementoracommercial.COMPUTERVOCABULARYAdwareAsoftwareapplicationwhichdisplaysunwantedpop-upadvertisementsonyourcomputerwhileinuse.Adwareisofteninstalledonyourcomputeratthesametimeasfreesoftwareorshareware.ApplicationAnapplicationisanyprogramdesignedtoperformaspecificfunctiondirectlyfortheuser.MicrosoftWord,Excel,OutlookorAdobePhotoshopareexamplesofapplicationprograms.BrowserAprogramortoolsuchasInternetExplorerorMozillathatenablesyoutobrowseorsurftheWorldWideWebandviewinternetsites.BugAdefectorfaultinacomputerprogramthatpreventsitfromworkingcorrectly.Bugsarecausedbymistakesorerrorsmadebythepeoplewhowritetheprogramme.CacheAsortoffastmemoryusedfortemporarystorageofrecentlyaccessedwebpages,whichenablesthebrowsertodisplaythemmorequicklyonthenextvisit.CookiesAcookieisasmallpieceofinformationonthetimesanddatesyouhavevisitedwebsites.Awebservercantemporarilystorethisinformationwithinyourbrowser.Themainpurposeofcookiesistoidentifyusersandpossiblypreparecustomizedwebpagesforthem.CrashAcrash,incomputing,iswhathappenswhenaprogram,ortheentireoperationsystem,unexpectedlystopsworking.CursorAblinkingsymbolonthescreenthatshowswhereanynewtextwillnextbeentered.DriverAspecialprogramwhichenablesacomputertoworkwithaparticularpieceofhardwaresuchasaprinter.E-businessBusinessdoneovertheinternetoranyinternet-basednetwork.E-mailElectronicmail:messagessentfromonecomputertoanotherovertheInternet.FAQFrequentlyaskedquestionsFirewallSpecializedhardwareorsoftwaredesignedtopreventunrestrictedorunauthorizedaccessintooroutofacomputero