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TMALLGROUP4OutlinePage:2LIST•WhatisTmall•Renamedandthereason•TheTmall'sstrengths•Businessphilosophy•Whathappened•Whydidithappen1.WhatisTmallPage:3AboutTmallB2C(Business-to-Consumer)shoppingplatformestablishedonApril10,200870,000brands50,000businesses400,000,000buyersWhatisTmallFunctionCreditevaluationwithoutnegativefrom0toamaximumof5TheshopspagecustomdecorationProductsfeatureusesflashtechnologyAllMallcertificationguaranteecreditWhatisTmallCEOMayunWhatisTmallTradingculturehonesty,lively,efficientTaobaomemberssaferInternettradingplatformlivelyfamilyatmospheremakemorefriendsWhatisTmall2.RenamedandthereasonPage:8OfficiallyRenamedJanuary11,2012ZhangYong,thepresidentofTaobaoMallannounced：TaobaoMallofficiallychangedtheChinesenameforthe“TMall”RenamedandthereasonRenamedandthereasonDoyoukonwthereasonoftherenamed?StylishSexyTrendQuality4.TheTmall'sstrengthsPage:12CommodityadvantageTheTmall'sstrengthsCommoditieshasincreasedgame’sequipmentAuctionsiteThetimedisplayTheTmall'sstrengthsServiceAdvantageTheTmall'sstrengthsSevendaysAuthenticB2CCommunicationadvantageTheTmall'sstrengthsTaobaowangwang4.BusinessphilosophyTheStartofChangeBusinessphilosophyB2CThemorebenefitwewant,themoregoodswehavetosell.Weneedtodiscoveryvarietiesofpotentialcustomers,strengthenthecommunicationwithourpartners,drawupourinternalorganizationandmanagement,andinvestigatethefuture.Businessphilosophy•Therearesomanydirectionalmodelsrunningintheinternet.Wecangetclosetowhatuserlovebytheirscanandtheirpurchasingtrace.•ThedifferentdemandofdifferentpeoplecouldbesatisfiedonT-mall.B2CDepartmentBusinessphilosophySectionBasedonsocialdivisionoflabor,whichbelongstoelectriccommerce,willbemoreandmorecomplex.Businessphilosophy5.Whathappened?Page:2335Billion55sec0.1billion6min1billion5：4910billion8:4212.1billion13:0419.1billion13:3920billion21:1930billionFinally,35billion(CyberMonday12.08billion)(Surpasstherecordoflastyear)WhathappenedHistoricmomentWhathappened1亿以上17家5000万以上43家破千万443家Whathappened全国交易额省份排名TOP10省份BillionYuan1广东3.372浙江3.333江苏3.064上海2.165北京1.816四川1.777山东8湖南9湖北10福建TOP5CityBillionYuan1上海2.162北京1.813杭州1.054深圳0.895广州0.83Whathappened6.Whydidithappen?Page:28Specialmeaning11.11GoodTiming——天时WhydidithappeninglesDayBusinessfactors11.11oneyWhydidithappenGoodTiming——天时GeographicalConvenience——地利BellwetherOFB2CMarketWhydidithappenGoodHumanRelations——人和WhydidithappenWhydidithappenGoodHumanRelations——人和Page:34