表格1.잠재고객5.고정고객현안전략4.반복고객3.구매고객2.신규고객1.잠재고객•우리회사의(가장적합한)고객은누구인가?•그들을유치하기위한방법은무엇인가?•고객들은우리Site에서어떤행동을보이는가?•고객들은우리Site와경쟁Site에서어떤태도(정부수집,구매등)의차이를보이는가?•반복구매를위한교차판매/상승판매방법은?•고객의방문을어떻게개인화할것인가?•이탈이예상되는고객은누구인가?•휴면고객을활성화하는방법은무엇인가?신규고객유치전략경쟁사고객유치전략고객가치증대전략우수고객유지전략휴면고객활성화전략고객이탈방지전략이탈고객재유치전략e-CRM구축관점CompanyLogoDiagram50%ClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddText100%10%60%15%30%100%25%85%30%AtitleaboutcontentClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddText30%100%25%85%30%AtitleaboutcontentThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TitleinhereTitleTitleDiagramThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoaddTextThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Diagram50%ClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddText100%10%60%15%30%100%25%85%30%AtitleaboutcontentClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddText30%100%25%85%30%AtitleaboutcontentThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TitleinhereTitleTitleBlockDiagramAddYourTitleAddYourTitleAddYourTitleTitleClicktoaddtextClicktoaddtextClicktoaddtextTitleClicktoaddtextClicktoaddtextClicktoaddtextTitleClicktoaddtextClicktoaddtextClicktoaddtextTitleClicktoaddtextClicktoaddtextClicktoaddtextTitleClicktoaddtextClicktoaddtextClicktoaddTitleTitleTitleTitleTitleTitleOOOOOTitleOOOOOTitleOOOOOTitleOOOOOTitleOOOOOTitleOXOXOTEXTTEXTTEXTTEXTTEXTTitleATitleBTitleCTitleDTitleETitleFTableAddYourTitleAddYourTitleAddYourTitleAddYourTitleAddYourTitleAddTextTextTextAddTextAddTextTextTextAddTextAddTextTextTextAddTextAddTextTextTextAddTextAddTextTextTextAddTextDescriptionofthecontentsClicktoedittitlestyleTextinhereTextinhereTextinhereTitle04TextinhereTextinhereTextinhereTitle03TextinhereTextinhereTextinhereTitle02ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TextinhereTextinhereTextinhereTitle01TitleinhereTitleinhereTitleinhereTitleinhereTitleinhereDescriptionofthecontentsClicktoedittitlestyle18GANTT–4WEEKUnitofmeasure*FootnoteSource:SourceText•TextTextTextTextText•Text•Text19Unitofmeasure*FootnoteSource:SourceText•TextTextTextTextTextText•Text•TextText20UnitofmeasureText•Text•Text•Text12345678Text910111221UnitofmeasureText•Text•Text•Text12345678Text910111212345678Text910111222UnitofmeasureText•Text•Text•TextMonTueWedThuFriTextResponsibility23UnitofmeasureText•Text•Text•TextResponsibilityMTWTFTextMTWTFText24Unitofmeasure*FootnoteSource:SourceText•Text•Text•TextTextTextTextTextTextTextTextTextTextText25UnitofmeasureText•Text•Text•TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText262BY2MATRIXUnitofmeasureHighLowHighLowTextText•Text•Text•Text•Text27TextLowMediumHighTextLowHigh2BY3MATRIXUnitofmeasure•Text•Text•Text•Text•Text•Text28TextLowMediumHighTextLowMediumHigh3BY3MATRIXUnitofmeasure•Text•Text•Text•Text•Text•Text•Text•Text•Text294BY3MATRIXUnitofmeasure*FootnoteSource:SourceTextLowMediumHighText1234•Text•Text•Text•Text•Text•Text•Text•Text•Text•Text•Text•Text304BY3MATRIXUnitofmeasureText1234Text234•Text•Text•Text•Text•Te