1中国人经常分不清瑞典与瑞士Bothnations'namesarewrittensimilarlyinMandarin-Ruidian(Sweden)andRuishi(Switzerland).在普通话中,这两个国家名字写起来有点相似——瑞典(Ruidian)和瑞士(Ruishi)。ThetwoEuropeannations-oneknownforitschocolate,cheeseandwatches;theotherforIkea,VolvoandtheSeventiespopbandAbba-haveoftenbeenconfusedforeachotheramongtheChinese.Theproblemlargelystemsfrom(源于)thefactthatbothnations'namesarewrittensimilarlyinMandarin-Ruidian(Sweden)andRuishi(Switzerland)–whichbeginwiththesamesymbol,accordingtotheSwedishConsulGeneralVictoriaLiinChina.Inanefforttoputanendtothemix-up,theSwedishandSwissconsulatesinShanghaihavelaunchedacompetitionontheSwedishConsulatewebsite,askingChinesepeopletocomeupwithfunnywaystohelpdifferentiatethetwocountries.Submissionscanbeacceptedasablogpost,cartoon,photo,shortfilmorinanyotherformat.Thewinnerwiththebestsubmissionwillreceivea12-daytriptoSwedenandSwitzerlandandwillbeexpectedtoreportbackontheirimpressionsofbothcountriesfollowingthetrip,thewebsitestates.EntrieswillbeaccepteduntilNovember20.TheorganisershavealsodevisedahumorouscampaignlogoportrayingamontageofobjectsandpeopleassociatedwithSwedenandSwitzerlandonseparatemapsofeachcountry.2Sweden'smapfeaturesmeatballs,aViking,PippiLongstockingfromAstridLindgren'sbooks,aswellastwomalecartoonfigureswithaheartbetweenthemsymbolisinggaymarriage,whichremainsillegalinSwitzerland.Switzerland'smapfeaturescheese,fondue,theAlpsandapictureofRogerFederer.ChinamaynotbetheonlycountrystrugglingtotellSwedenandSwitzerlandapart.ResidentsofSpanish-speakingcountriesalsofallvictimtotheconfusionasSwedenisspelt'Suecia'inSpanishwhileSwitzerlandiscalled'Suiza'.SwedenandSwitzerlandaren'ttheonlydestinationsthathavecausedconfusionamongtravellers.Lastmonth,aBritishholidaymakerhopedtoexplorethearchitectureoftheAlhambraPalaceinGranada,Spain,butinsteadmistakenlycaughtaflightacrosstheAtlantictothetropicalCaribbeanislandofGrenadafollowingaconfusingbookingblunder.Earlierthissummer,twoUSholidaymakerswereflowntothewrongcontinentafteranairlineconfusedtwoairportcodes.ThemisconceptionbetweenSwedenandSwitzerlandisn'ttheonlyincidentforwhichChinesetouristshaverecentlycomeunderthelight.Lastmonth,CommunistPartytourismchiefsissuedaGuidebookforCivilisedTourismurgingfirst-timeChinesetravellerstocutbackonpoorbehaviourincludingpublicdisplaysofnose-picking,swimmingpool-soilingandthediscussionofporkinabidtoimprovethecountry'simageoverseas.Chinawasthebiggestspenderininternationaltourismlastyear,overtakingItaly,Japan,FranceandBritain,andistheworld'sfastest-growingtourismsourcemarket,accordingtothelatestfiguresfromtheWorldTourismOrganizationearlierthisyear.