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成都理工大学工程技术学院毕业论文金融危机下房地产发展的对策分析作者姓名：余耀波专业名称：工程管理指导老师：姚金梅金融危机下房地产发展的对策分析-I-摘要金融业和房地产业某种意义上是对孪生兄弟，在经济全球化的环境下，世界金融危机不可避免地波及到中国，而房地产行业则受到显著影响。无论是民众的消费能力还是消费意愿，在金融危机中都出现大幅度下降。2008年美国的金融危机给全球的经济发展带来了巨大的冲击，这次的金融危机正是由于美国房地产过度繁荣引起了泡沫破裂，分析这次美国的金融危机对我国的房地产金融机构的发展有很大的启示作用，不仅有利于加强我国在金融监管方面的风险防范措施，同时还能揭示我国房地产业现存的不足，并加强予以监督和管理，为寻找我国房地产业未来的发展道路和方向奠定了一定的基础。本文从当年金融危机对房地产业带来的影响进行分析，联系我国房地产业的发展现况和需要面对的多种问题，提出了应对金融危机、推动我国房地产市场健康发展的对策，以便今后遇到金融危机后更快地调整房地产行业的健康发展。在寻求符合我国国情的房地产市场稳定的发展模式上，不仅需要政府的宏观调控措施和进一步的探索，同时还需要企业根据市场环境的变化作出适时的调整，提高企业创新能力，并加快与世界接轨的速度，共建一个健康、稳定和繁荣的房地产市场。关键词：金融危机房地产企业措施金融风险营销策略金融危机下房地产发展的对策分析-II-AbstractFinancialandrealestatesectorsaretwinbrothersinasense,intheeconomicglobalization,theworldfinancialcrisiswillinevitablyspreadtoChina,whiletherealestateindustrywillbesignificantlyaffected.Whetheritispublicorconsumerspendingpowerwill,inthefinancialcrisisaredrasticdecline.2008U.S.financialcrisistoglobaleconomicdevelopmenthasbroughtgreatshock,thisfinancialcrisisisduetotheexcessiveprosperitycausedtheU.S.housingbubbleburst,theanalysisofourfinancialinstitutions,realestatedevelopmenttheU.S.financialcrisisTherearealotofinspiration,notonlytohelpstrengthenourfinancialregulatoryriskpreventionmeasures,whilealsorevealingtheexistingshortageofrealestate,andtostrengthenthesupervisionandmanagementtobe,lookingforthefuturedirectionofChina'sdevelopmentpathandrealestatelaidafoundation.Fromtheimpactofthefinancialcrisisontherealestateindustrythenbroughttoanalyzethecurrentstateofournationalrealestatedevelopmentandavarietyofissuestobefaced,proposedtotacklethefinancialcrisisandpromotethehealthydevelopmentofChina'srealestatemarketstrategiesforfuturecasethehealthydevelopmentoftherealestateindustrytoadjustmorequicklytothefinancialcrisis.InlinewithChina'snationalconditionstoseekastablerealestatemarketdevelopmentmodel,notonlyausteritymeasuresandfurtherexplorationgovernments,companiesalsoneedtomaketimelyadjustmentsaccordingtochangesinthemarketenvironment,andimprovinginnovationcapacityandacceleratewiththeworldspeed,tobuildahealthy,stableandprosperousrealestatemarket.Keywords:financialcrisis,financialrisk,realestate,marketingstrategy金融危机下房地产发展的对策分析-III-目录摘要................................................................................................................IAbstract.........................................................................................................II目录..............................................................................................................III前言................................................................................................................11绪论............................................................................................................21.1金融危机对国外房地产业的影响..................................................21.2金融危机对国内房地产业的影响..................................................31.2.1国家宏观经济调整...................................................................31.2.2资金紧缺以及销售量下降........................................................41.2.3外资撤离...................................................................................51.2.4保障性住房成为市场主流.......................................................52当前中国房地产市场现状分析................................................................72.12013年房地产发展的主要特点......................................................72.1.1房地产政策调控.......................................................................72.1.2大型品牌房地产企业扩张继续延续.......................................72.1.3电子商务冲击...........................................................................82.2房地产市场走势..............................................................................93我国房地产市场面临的问题..................................................................113.1房地产供需性矛盾突出................................................................113.2房地产价格上涨率过快................................................................123.3市场上住房空置率过高................................................................133.4住房的保障制度不健全................................................................133.5金融监管制度的不完善................................................................143.6市场住房投资过于盲目................................................................153.7政府和企业间协调不畅................................................................154房地产业健康发展的措施......................................................................17金融危机下房地产发展的对策分析-IV-4.1优化开发企业策略........................................................................174.2改善供应结构................................................................................174.2.1控制土地供应结构.................................................................174.2.2盘活空置房.............................................................................184.3企业自身管理方面........................................................................184.3.1促进二手房市场的健康发展.................................................184.3.2完善房地产金融市场.............................................................184.4互联网营销..................................