老干妈成功之道SuccessofLaoGanMa(英文版)

SuccessofLaoGanMaLaoGanMaisveryfamouswhichfromGuizhou.LaoGanMahasbeenmakingthroughtraditionalcraftsforpastdecadesanditisElegantanddelicate,Spicy,longaftertasteandotherCharacteristics.Manyfamiliesstoreanditwillbeagoodchoiceasagifttorelativesandfriends.In1984,TaoHuabicreateditandgotgoodcommentofcustoms.Itwas1966whenLaoGanMawassoldinmanycountries.LaoGanMaisthecompanyofPepperproductswhichproductsmorethan20Seriesofproducts,includingtheflavoroftemper,Chickenflavorchilioil,Spicyvegetablesandetc.Itwasalsosoldinmanyforeigncountries,in2012，GiltserveditastheNoblespicesandsold11.95dollarsofeachBottle.TaoHuabi,shedidn’tstudyinschoolandjustknowhowtowritehername,Within6yearssheStartedempty-handedandgrowupasaentrepreneurhas13billionYuan.SheistheCEOofLaoGanMaCompany,Howdidshedo?WhatisthesuccesswayofLaoGanMa?Now,thefollowingistheanalysis:1、TheSupportofGovernmentHereisastory,whenTaoHuabimanageherbusiness,thewarden,JiangXinghengwhoknownherdifficult,actedasanOrdinarypeopletovisither.Atthegateofrestaurant,hetoldher:Wewillhelpyouifyouhaveanytrouble.AttheprocessofdevelopmentofLaoGanMa,LeadersatalllevelsofGuizhouProvinceSupportedher.Manyleadersstoodinthefront-linetostruggleagainstthefakeproducts.Throughthehardworkingandthesupportofgovernment,LaoGanMagotsuccess.In2001Taohadplanstoexpandproductionandbuildanotherplant.Asmostofhercurrentassetswereearmarkedforrawmaterials,shewasadvisedtogotothegovernmentforfinancialhelp.Afterhearingandapprovinghercase,theNanmingdistrictcommitteecoordinatedwiththeChinaConstructionBanktomakealoantoTao.Theythenmadeanappointmentwithhertodiscussthematter.WhenTaoandheraccountantsteppedoutoftheelevatoratthedistrictcommitteebuildinghercoatsnaggedonagashintheelevatordoor.NoticingtheripinhercoatTaoremarked,Ifthegovernmentcan'taffordtohavetheirelevatorfixedtheyareobviouslynotverywelloff.Idon'tthinkI'llborrowfromthemafterall.2、ThecouragetoendurehardshipandHardwork,fightingTaoHuabiwasbornataremotevillageinGuizhouProvince.Shedidn’tstudyinschoolbecauseofherpoorfamily.Shemarriedat20,however,herhusbanddiedafterlittleyears.Shehadtwochillstobringupandsheworkedandsoldsomethingforsurvive.In1989,TaoHuabiOpenedasmallrestauranttosoldjellyandcold.Towelcomemorecustoms,shemadeakindofSpicysaucebyherselfthroughcontemplatingofmanydays.WiththeSpicysauce,businessisexcellent.Oneday,becauseofnoSpicysauceandallcustomsgone.Shefeltveryconfused:Domycustomersdidnotliketoeatjelly,butliketoeatspicysauceIdo?!Shewasastuteanddidn’tgiveupthedetails.Thenshestudiedithardly.Afterseveralyearsofrepeatedtrial,sheproducedspicysauce,andtheflavorismoreunique.Later,manycustomsbuyabottleofspicysauceaftereatingjellyandcold.Evenmanypeoplecometojustbuyspicysauce.Shewasveryhappyandstoppingsellingjellyandcoldandonlysoldspicysauce.1996July,TaoHuabiborrowedtworoomsandopenedFoodprocessingfactory,specializingintheproductionofspicysauce.Atthattime,sherecruited40workers.ShecalledthespicysauceLaoGanMa.Asabossshedidn’tknowhowtomanagethefactory.How?Afterthinking,shetoldherself:Iworkedhard,makingangoodexampleforthem,workerswilldotoo.Shethoughtitagoodidea.Whatshesaid,shedidso.Everythingshedidbyherself.Atthattime,technologyisbackwardandeconomyisdeveloping,allworkwasdonebyhand.Tomakethespicysauce,theymustbeatthecayennepepperintomashandcutcayennepepper.Whenyoudidit,peppersplashdropletsletworkersneverstoptears.Allofthemdidnotwillingtodoit.Tosolvetheproblem,TaoHuabicutitbyherself.Shesaid:Itreatedthecayenneasapples,thenmyeyeswillnotcrythemomentshedidit,becauseofherhumor,workerslaughed.Thatwaydidwork.Andalltheworkspickedupkitchenknifes.Duringthattimeshechargedattheheadofhermen,unfortunatelyshewastootiredtohaveashoulderperarthritis.Workersaremovedwithherspirit,sotheydidashardasshe.However,afterproducingalargeofspicysauce,troubleappeared.LocalJellyshopdidn’tneedsomuch.Productsleft.TaoHuabipersonallycarriedspicysauceandputthemontrialsaleateveryshop.Thewayhethoughtstupidbuteffective.Aboutaweek,thosetrailsmarketscalledherandletherprovidemoreproducts.Atlast,herLaoGanMagotsteadystate,Facingwiththiscondition,TaoHuabithought:Thewaterdepthisshallowtriedout,whatwasIafraid?No.Asthesayinggoes,Makinghaywhilethesunshines.Shemadeuphermindtoexpandthescale,andchangethefactoryintoacompany.AtAugustof1997,GuiyangNanmingLaoGanMaFlavorFoodlimitedLiabilityCompanyformallysetup.Thenumberofworkersincreasedtomorethan200.Asaformallycompany,everythingmustgoonaregular.Rulesincludingproductionsupplyandmarketingmustbecomplete.Sheviewedfinancial,personnelofvariousstatementspersonally.Thereweremanythingssheneededtodealwithaboutindustryandcommerce,taxation,urbanmanagementandothermanyforeignaffairs.Therelevantgovernmentdepartmentsoftenissueddocumentsneedherexecution.Therewerealsomanythingshehad.Atfirstallofthethings,toherwhodidn’tknowwords,wereverydifficult.Buthischaracterwasnotafraidofdifficulty.Thefinancialstatementsorsomethingcompletelycouldnotunderstand,sheworkedhardfrommemoryandmentalarithmeticability,andthenletthefinancialstafftoreadtoher.Ifshewasdozingoffwhenlistened,shewilldrinkStrongandbittertea.Finally,herM