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Module10141.ReadingHowMadonnaManagedsuccess?2.VocabularyVerb+nouncombinations3.GrammarConditionals234.SpeakingCasestudy10.1ManagementReading:HowMadonnaManagedSuccess?1.WhatdoyouthinkarethemainreasonsforMadonna’scontinuedsuccessoverthelasttwenty-fiveyears?Compareyourideaswiththearticlebelow.*ChangeisthesecretofMadonna’ssuccess.Ifshefailstorecreateherimageoverandoveragain,shewouldnothavebeensuccessful.*She’salwaysreinventing.(开拓新领域）*Madonnamaynotbethemostknowledgeable,themostcompetentandthemosttalentedintheindustrytobesuccessful,butsheknowshowtomaximizeherperformance.LastnightidreamtofSanPedrojustlikei'dnevergone,iknewthesongayounggirlwitheyeslikethedesertitallseemslikeyesterday,notfarawayTropicaltheislandbreezeallofnature,wildandfreethisiswhereilongtobelaislabonitaandwhenthesambaplayedthesunwouldsetsohighringthroughmyearsandstingmyeyesyouSpanishlullabyIfellinlovewithSanPedrowarmwindcarriedonthesea,hecalledtometedijoteamoIprayedtahtthedayswouldlasttheywentsofastLaIslaBonita专辑：trueblueTropicaltheislandbreezeallofnature,wildandfreethisiswhereIlongtobelaislabonitaandwhenthesambaplayedthesunwouldsetsohighringthroughmyearsandstingmyeyesyouSpanishlullabyIwanttobewherethesunwarmstheskywhenit'stimeforsiestayoucanwatchthemgobybeautifulfaces,nocaresinthisworldwhereagirllovesaboyandaboylovesagirlLastnightidreamtofSanPedroItallseemslikeyesterday,notfaraway(Repeat)tropicaltheislandbreezeallofnature,wildandfreethisiswhereilongtobelaislabonitaandwhenthesambaplayedthesunwouldsetsohighringthroughmyearsandstingmyeyesyouSpanishlullabyStrikeaposeStrikeaposeVogue,vogue,vogueVogue,vogue,vogueLookaroundeverywhereyouturnisheartacheIt'severywherethatyougo(lookaround)YoutryeverythingyoucantoescapeThepainoflifethatyouknow(lifethatyouknow)WhenallelsefailsandyoulongtobeSomethingbetterthanyouaretodayIknowaplacewhereyoucangetawayIt'scalledadancefloor,andhere'swhatit'sfor,soComeon,vogueLetyourbodymovetothemusic(movetothemusic)Hey,hey,heyComeon,vogueLetyourbodygowiththeflow(gowiththeflow)YouknowyoucandoitVogue专辑：vogueAllyouneedisyourownimaginationSouseitthat'swhatit'sfor(that'swhatit'sfor)Goinside,foryourfinestinspirationYourdreamswillopenthedoor(openupthedoor)Itmakesnodifferenceifyou'reblackorwhiteIfyou'reaboyoragirlIfthemusic'spumpingitwillgiveyounewlifeYou'reasuperstar,yes,that'swhatyouare,youknowitComeon,vogueLetyourbodygroovetothemusic(groovetothemusic)Hey,hey,heyComeon,vogueLetyourbodygowiththeflow(gowiththeflow)YouknowyoucandoitBeauty'swhereyoufinditNotjustwhereyoubumpandgrinditSoulisinthemusicalThat'swhereIfeelsobeautifulMagical,life'saballSogetuponthedancefloorComeon,vogueLetyourbodymovetothemusic(movetothemusic)Hey,hey,heyComeon,vogueLetyourbodygowiththeflow(gowiththeflow)YouknowyoucandoitVogue,(Vogue)Beauty'swhereyoufindit(movetothemusic)Vogue,(Vogue)Beauty'swhereyoufindit(gowiththeflow)GretaGarbo,andMonroeDeitrichandDiMaggioMarlonBrando,JimmyDeanOnthecoverofamagazineGraceKelly;Harlow,JeanPictureofabeautyqueenGeneKelly,FredAstaireGingerRodgers,danceonairTheyhadstyle,theyhadgraceRitaHayworthgavegoodfaceLauren,Katherine,LanatooBetteDavis,weloveyouLadieswithanattitudeFellowsthatwereinthemoodDon'tjuststandthere,let'sgettoitStrikeapose,there'snothingtoitVogue,vogueOooh,you'vegottoLetyourbodymovetothemusicOooh,you'vegottojustLetyourbodygowiththeflowOooh,you'vegottoVogue2.ChoosethebestsentenceA-Ftofillgaps1-5inthearticle.Thereisoneextrasentence.A.Likewise,ifcompaniesormanagersrenewthemselves,theylastlongerthanthosewhodon’t.B.Similarly,companiesandmanagersneedtodeveloptherightcontacts.C.Butthedifficultyformanagersishowtoimplementit.D.Inthesameway,managersmustalsoinvestigateanddevelopakeenunderstandingoftheirclients’needsandwants.E.Similarly,managerswhodon’tsetcareergoalswillmissopportunities.F.Managersneedtoattendtrainingcoursestolearnhowtomanage.MadonnaLouiseCicconeRitchieisadynamicbusinesswomanwhohassucceededinthecompetitiveworldofthemusicindustry.HowhasMadonnaachievedhersuccess?Andwhyshouldwecare?Well,ifwewanttosucceedinbusiness,wecanlearnagreatdealfromthefivedimensionsofhersuccessfulstrategy.VisionSincehighschool,Madonnahassetherselfacleartarget:tobecometheworld’snumberonefemaleperformer.Ifshehadn’tsetoutwiththisvision,successwouldn’tevenhavebeenapossibility.Firmstoomusthaveavisionofwheretheywanttogoandhowtogetthere.(1)________________________UnderstandtheIndustryMadonnawasoneoftheworld’sfirstartiststobringthefocusgroupapproachtothemusicindustry.Inmid-2005shepartneredwithDJandproducerStuartPricetoHOWMADONNAMANAGEDSUCCESSA.Likewise,ifcompaniesormanagersrenewthemselves,theylastlongerthanthosewhodon’t.B.Similarly,companiesandmanagersneedtodeveloptherightcontacts.C.Butthedifficultyformanagersishowtoimplementit.D.Inthesameway,managersmustalsoinvestigateanddevelopakeenunderstandingoftheirclients’needsandwants.E.Similarly,managerswhodon’tsetcareergoalswillmissopportunities.F.Managersneedtoattendtrainingcoursestolearnhowtomanage.testtunes(withoutvocals)innightclubsaroundEurope.ThereactionofthedancerswasfilmedandusedtodeterminethetracksforConf