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PPG(,273165)[](40022006092380)(200740633241203)[]2008-01-12;[]2008-07-03[](1979-),,,,,:[],,,PPGSCMPPGTSCM()PPG,TSCM,3A,TSCM,,TSCM[];PPG;;;BtoC;TSCM[]F59[]A[]1002-5006(2008)09-0054-061,,20079,PPG(,PPG)PPG,,,,21,(SupplyChainManagement,SCM),,,,,[1](TourismSupplyChainManagement,TSCM),2090,,,[2],[3],TSCM,P[4],;,,[3],,,2320089TOURISMTRIBUNE54???PPG,PPGTSCM4,,TSCM,,,2PPG211PPGPPG200510,500,206PPG,3,,,1,2,200710,TDFJAFCOAsia2006,2007423TDFJAFCOAsiaKPCB,5000212PPG2007,PPG,,,,,,PPG[5]PPG,,(1)21211PPG7,,,,,PPG,SGSCSTC()PPG21212PPG:(1)PPG1PPG,(2)90(3),(4),,21213PPG,:;[6]PPG,(2),IT,,,,,21214PPG,YES!PPG,:PPG,PPGBanner(),PPG,,PPG5%[6]21215PPGTOURISMTRIBUNE2320089552PPG,,,,(PPG7,6090)213PPGPPG(,)SCMPPG[6]:,PPG;,PPG,,21311PPG,,,PPG,[7],21312PPGPPGBtoC,,,PPG,BtoCPPG,21313PPGPPGPPG,,,,,[7],PPG,,3PPGPPG,,,(),PPG311,,,PPG,,,,,,312()PPGIT,,,,,,313PPG,,,1P7,2320089TOURISMTRIBUNE56,,,314PPG,,,,PPG,SCM,,4,,,,,,2007,411411113ATSCM;,;,,;,,60SCM,[8]:(Agile)(Aligned)(Adaptable),3A41112,,,,,,,41113,,,,41114TSCM,2060,(JustInTime),,412TSCM(),,[3](),,PPGTSCM,TSCM(3):,(4),TSCM41211,,TOURISMTRIBUNE2320089573TSCM4TSCMTSCM,TSCM,,,(Agile)(Adaptable),(Aligned)IT,,,SCM,,,,,,,,,,,,,,,,,TSCM41212,,BtoCBtoC,,,,BtoC,,,,,,,,,,,,,ITCRS(CentralReservationSystem,)GDS(GlobalDistributionSystem,)DMO(DestinationMarketingOrganization,),,,,,,,,,,,,2320089TOURISMTRIBUNE58,,,,,,41213,,,,,,,TSCM,,,,;,,,;,,,,SCMTSCM,,,,TSCM,,,[][1].[EBPOL].,2007,(10).http:PPwww.cnta.gov.cnPhtmlP200826P200826222212162382158.html,2008207201.[2],.[J].,2007,(2):39-42.[3],,.[J].,2007,(9):92-96.[4].[J].,2006,(3):30-33.[5].:[EBPOL].http:PPfinance.jrj.com.cnPnewsP2007209217P000002689465.html,2007211217.[6].PPG:[N].,2007210218(C15).[7].:PPG[EBPOL].http:PPwww.emkt.com.cnParticleP331P33175.html,2007211220.[8].[EBPOL].http:PPfinance.icxo.comPhtmlnewsP2006P10P04P843702-2.htm,2007211222.PPGPatternandtheInnovationoftheManagementofSupplyChaininTourismIndustryLIUQing2yu(CollegeofHistoryandCulture,QufuNormalUniversity,Qufu273165,China)Abstract:Commercialpatterndecidesthesuccessorfailureofacorporationincompetition.Afterexperiencingtwophasesofelement2driveandinvestment2drive,Chinesecorporationsmustdependontheinnovationofcommercialpatterninordertomoveforward.ThecoreofPPGcommercialpatternisSCMandDELLdirectdistribution.PPGpatternandTSCMthinkingareofinherentunityintermsofproductattributes,production(service)process,saleschannelandmanagementconcept.ThepaperanalyzestheconnotationanddisadvantagesofPPGpatternandbasedontheevaluationoftheexistingTSCMpattern,constructsanewTSCMpatterninaccordancewiththefourprinciplesof3A,enterprisevirtualization,win2winwithproviders,unityofproductionandsales.Finally,theauthorexpoundstheconnotationandinformationflowofTSCMpatternundernewmediumerafromtheaspectofthreestakeholderstourismserviceproviders,keycorporationsandtourists.Keywords:commercialpattern;PPG;managementofsupplychain;directdistribution;BtoC;ISCM[:;:]TOURISMTRIBUNE232008959