逢甲大学建筑及都市计画硕士班硕士论文

AnAnalysisofCommercialSpaceAndConsumersBehaviorinHsi-menPedestrianDistrictofTaipeiCity.ie-Thesys91C.B.DratioCBHI91163255/hr644/hr5521/hr634/hr55%45%45%50%iie-Thesys91AbstractThecommercialactivitiesinTaiwanaremostlydevelopedalongmajorstreetsintownshipsorcities.Structuresofthesecommercialareasusuallyemergedovertimewithoutanyplanningordesign.Nevertheless,theseclusteredalong-the-streettypestoresarewhereourdailycommercialactivitiesactuallytakeplace;theirrelationshipwithpeople’slivesiswithoutsaying.Invarioustypesofformsleadingtheoveralldevelopmentofcities,developmentofthecommercialmechanismisveryimportantthatmayhavedirectimpactonthesupplyofcommercialserviceswithinthecitydependingonitsquality.Topromotecommercialactivitiesindowntownarea,itisindeednecessaryforustohavefullunderstandingonthecommercialareasinShiMenDin.Therefore,thisresearchattemptstostudycities’commercialactivityattributesfromaspectsofShiMenDincommercialactivitiesandconsumerbehaviors.Thisresearchfirsttrytostudycities’commercialactivityattributesfromaspectsofShiMenDincommercialactivitiesandconsumers’behaviors.Fromcurrentsituations,weinvestigateandgatherinformationforthe“pedestrianwalkingarea”.TheutilizationintensityisthendeterminedwiththeC.B.D.ratio,CBHIvalue,andtwoindexes.Next,thedifferencesareobtainedfromthegroupanalysisbydividingthreepedestrianwalkingareasintonineresearchunits,therebyillustratingcommercialactivityattributesineachdifferentgroup.Theconsumerbehaviorandcharacteristicsinlocalareasareobservedandcarefullydocumented,itistheninturnprovidedforanalysisandresearchesontypesofcommercialactivitiesinthreepedestrianwalkingstreetsintheShiMenDinwalkingarea.Theresultsareasfollowed:1.Amongallsectionsofstudiedstreets,higherqualityproductsarethecenterofcommercialactivitiesfollowedbydailycommoditiesandsmallrestaurantsgatheredonWuchunstreetandUrmaystreet.Urmaystreetistheshortestamongalltheresearchsubjects;henceitfallshortinmanytypesofcommercialactivitiessuchasmediumlevelgoods,departmentstores,medicalservices,andhotels.2.Thehighestaverageintensityof3255.33man-hourinthewalkingareasfallsat“Chanpin116departmentstoreatfrontsectionofHanchungstreet”(TestPoint6).Thelowestis644man-houratthefrontsectionofWuchunstreet(TestPoint4).Andthehighestaverageintensityof5521man-hourduringholidaysfallsatUrmaystreet;(Testpoint5)thelowestaverageintensityof634man-hourduringholidaysfallsatfrontsectionofWuchunstreet.(Testpoint4)3.Withrespecttothecompositionofconsumers:eldersarethesmallestgroup;theirfootprintsarenowonlyvisibleatthefrontofHonbaotsonballroomnearWonkuodepartmentstoreatthemidsectionofHanchunstreet(Testpoint7)aftertherelocationofthelocaltrafficringlandmarkMacdonald.Duringholidays,parentswiththeirbabiesandchildreninthewalkingareaisalsoafamiliarsight;theybelonginthecategoryoffamilytypeconsumers.TeenagersstillconsistofthehighestpercentageofconsumersintheShiMenDinwalkingareaswiththeoverallratiosofbothmaleandfemalerunningaboutequal.(Maleandfemaleconsumerstakeupabout55and45percentrespectively)iiie-Thesys914.Onthecharacteristicsofcompanionateconsumers:theconditionofteenagerswhoshoppingwithcompaniesinthewalkingareas—theratioofcompaniesinthesamesex(45%)isslightlyhigherthanthoseoftheoppositesex.(50%)Numbersofcompaniesinoppositesexarenotincreasinguntileveningonadailybasis,howeveritstartstoincreaseinthedaytimeduringholidays.Thisindicatesthatcompanionateconsumersaremostcommoninholidays.Keywords:PedestrianWalkingArea,Consumer,CommercialActivities,EnvironmentalBehaviors,CommercialAreaStructureive-Thesys91................................................................................................1.................................................................................1......................................................................2......................................................................4.................................................................................5......................................................................7..................................................................7.......................10............................................................17...................................................................19...............................................................................19............................................................20.......................................................................26.....................................................................................34.......................34..........................................48......................................64......................................................................................71..................................................................................76......................................................................................76....................................................................80..........................................................................