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中南财经政法大学人力资源开发与管理方案设计绿地集团武汉事业部营销经理招录方案策划人：绿地集团武汉事业部二零一四年三月绿地集团武汉事业部目录一、公司简介···································································································1二、人力资源规划·····························································································1（一）招聘需求分析···················································································1（二）工作说明书······················································································2（三）销售经理胜任力模型··········································································3三、招聘计划···································································································4（一）招聘实施阶段时间·············································································4（二）招聘地点·························································································4（三）招聘岗位·························································································4（四）招聘人数·························································································4（五）招聘对象·························································································4（六）招聘组成人员···················································································4（七）招聘预算·························································································4四、招聘实施···································································································5（一）招聘渠道·························································································5（二）发布信息·························································································5（三）接受申请·························································································6五、甄选·········································································································6（一）筛选································································································6（二）结构化面试······················································································6（三）无领导小组讨论···············································································11六、录用········································································································13（一）作出决策························································································14（二）发布通知························································································14七、招聘评估与总结························································································14（一）评估目的························································································14（二）招聘评估工作小组的构成···································································15（三）评估内容························································································15（四）评估总结························································································16附录··············································································································16绿地集团武汉事业部1一、公司简介绿地集团是上海市国有控股特大型企业集团，成立于1992年7月18日。创立20年来，绿地集团始终坚持“绿地，让生活更美好”的企业宗旨，做政府所想、为市场所需，通过产业经营与资本经营并举发展，已形成目前“房地产主业突出，能源、金融等相关产业并举发展”的产业布局，在2011中国企业500强中位列第87位，在以房地产为主业的企业集团中排名第1位，在上海市属企业集团中排名第3位。房地产开发经营作为绿地集团的核心主导产业，项目遍及上海、北京、天津、重庆、广州、南京、济南、合肥、南昌、苏州、武汉、长沙、等全国24个省近60座城市，开发规模、产品类型、品质品牌均处于全国领先地位，特别在超高层、大型城市综合体、高铁站商务区等领域遥遥领先，目前建成和在建超高层城市地标建筑达15幢，其中3幢位列世界排名前十。绿地集团在发展的同时不忘回报社会，成立20年来，在慈善、公益、拥军、世博等方面累计赞助、捐赠达9亿元。绿地集团先后获得了全国五一劳动奖状、全国文明单位、中华慈善奖等荣誉称号，具有很强的社会责任感。在迈入世界企业500强行列后，绿地集团制定了五年发展规划，力争到2015年成为一家国际知名、实力雄厚、管理科学，跨国界、跨行业经营，具有世界级规模、运营管理水平、品牌影响力和可持续发展力的特大型企业集团，实现业务经营收入超过5000亿元，跻身世界企业200强。二、人力资源规划（一）招聘需求分析1.绿地集团企业文化及公司战略人本理念：坚持用愿景目标激励人，用发展事业的平台培育人，用情感和待遇留住人，鼓励人才不断自我超越，登上更广阔的舞台。公司战略：通过人才引进战略、管理提升战略、薪酬福利战略和雇主品牌战略的有效实施，营造“工作在绿地、学习在绿地、成才在绿地、发展在绿地、奉献在绿地、成功在绿地”的人才职业发展生态环境。2.人力资源规划人本理念人力资源机制：绿地将人才视为企业最重要的财富和企业长期发展的原动力，通过建立梯队选拔的人才培育机制、公平科学的绩效评价机制、分门别类的系统培训机制、合理丰富的分配福利机制，构建企业与员工长期共赢的利益共同体，实现企业与员工的共同成长。3.现状及需求分析目前，本公司一名营销经理找到了更适合自己的工作平台，该岗位出现了一个空缺。为了不影响公司正常的日常销售工作，同时为了激励公司内优秀的人才，我们有必要通过内部招聘的方式，按照员工技能与岗位职责匹配、员工个性与团队特点匹配、员工价值观与组织价值观相匹配的原则，挑选一名能够胜任这份工作的新员工。绿地集团武汉事业部2（二）工作说明书岗位基本信息单位名称武汉绿地滨江置业有限公司岗位名称营销经理隶属部门事业部工作地点武汉工作说明全职晋升方向事业部经理直接上级事业部总经理直接下级营销部项目主管岗位职责职责概述（1）协助总经理领导公司的全面销售管理工作，完成公司下达的各项销售目标（2）负责汇总市场调研信息，准备把握项目经营方向，明确项目整体营销方案（3）参与项目广告方案，并提出指导性建议，跟踪发布及效果分析工作协作关系职责范围职责一：公司销售战略规划与销售计划管理工作任务1.依据企业总体经营计划，协助营销总监编制营销战略规划并提出建设性意见2.根据企业年度经营目标，制订年度销售计划并组织实施职责二：销售计划实施管理工作任务1.根据企业总体销售计划，将部门销售目标分解至个人，针对个人情况的差异，提出具体的销售目标分解方案2.及时了解下属的工作进度，监督检查营销计划的执行情况和营销费用的使用情况3.参与重要销售项目的谈判工作，并在权限范围内签订销售合同职责三：销售费用控制工作任务1.根据销售规划及市场状况，确定年度销售费用预算2.控制销售过程中各项费用的支出，合理控制销售成本职责四：客户关系管理管理管理交流协作事业部总经理营销经理客户行业协会工程部合约部财务部项目部营销部项目主管绿地集团武汉事业部3工作任务1.指导销售人员建立、维护与客户的良好合作关系2.负责维持与公司重要客户的良好合作关系职责五：部门内部管理工作任务1.监督、检查本部门的各项工作及计划的执行情况2.负责本部门员工的招聘、考核、培训等工作工作权限权限1：对本公司房源推广方案计划的建议权权限2：对销售制度执行情况的检查权和监督权权限3：对销售费用支出的审核权权限4：对下属业务工作的指导权与考核权权限5：对下属人员的临时工作调配权权限6：对项目销售员工的聘用有建议权任职资格教育水平1.大学本科及以上学历2.市场营销、管理等相关专业知识技能1.业务知识（1）掌握公司房地产行业动态（2）了解房地产相关专业技术知识2.管理技能（1）具备优秀的沟通协调能力（2）具备优秀的管理能力和影响力（3）具备优秀的公关能力、应变能力（4）具有敏锐的观察力个性特点待人善良、真诚、宽容、有亲和力；对