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绿松石饰品的品牌营销及推广方案[摘要]：绿松石是我国古老的四大名玉石之一，有着几千年的灿烂历史，深受古今中外人士的喜爱，绿松石为湖北省十堰市旅游产品的发展也做出了巨大贡献。近几年来，随着绿松石矿产资源的越来越稀有，绿松石的价格不断提升。目前市场上绿松石饰品的加工工艺过于粗劣简单，绿松石饰品在市场上知名度不够强烈。因此，如何根据目前的形式，把绿松石饰品打造一种高端奢侈品，抓住我国消费者的消费心理，从而实施形而有效品牌营销方案是绿松石饰品成功的关键TheSchemeofTurquoiseJewelry’sBrandMarketingandPromotionAbstractTurquoiseisoneofthefouroldestfamousjadeinourcountry,ithasasplendidhistoryofseveralthousandyears,lovedbypeoplebothathomeandabroadatalltimes,turquoisehasmadeagreatcontributiontothedevelopmentoftourismproductsinShiyanCityofHubeiProvince.Inrecentyears,fortheturquoisemineralresourcesarebecomingmoreandmorerare,thepriceofturquoiseisincreasing.Nowadays,turquoisejewelry’sprocessingtechnologyistoocrudeandsimpleonthemarket,turquoisejewelryisalsonotwellknownonthemarket.Therefore,accordingtothepresentsituation,makingturquoisejewelryahigh-endluxuryproduct,seizingtheChineseconsumers’psychology,soastoimplementeffectivebrandmarketingscheme,whichiscriticaltothesuccessofturquoisejewelry.更多请关注淘宝：