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网上零售业供应链管理研究——以1号店为例1网上零售业供应链管理研究——以1号店为例摘要随着互联网和信息技术的广泛应用，使得商务活动产生了全新的模式—电子商务。它改变了当今社会商务活动发展的历史进程，强烈冲击着传统的经济模式，给调控手段、经营理念、消费方式等带来了深刻的变革。而供应链管理是近年来在国内外逐渐受到重视的一种新的管理理念与运作模式，并且在各个行业普遍得到应用。在电子商务影响下，供应链管理已不再局限于传统的管理模式和运作思想，形成了把生产者、供应商、消费者以及其他经济主体集成了的网链结构。目前，电子商务环境下的供应链管理模式正在成为理论和应用研究的热点。在这样的发展形势下，本文就零售行业电子商务和供应链管理相结合的趋势进行了探讨，并对电子商务环境下零售行业实施供应链管理存在的问题和解决措施进行了研究。首先，本文对电子商务和供应链管理基本理论进行了描述，基础概念及理论基础。并对电子商务环境下的供应链管理的优势分析。其次，在对比传统供应链管理模式与电子商务环境下供应链管理模式的基础上，分析了我国电子商务环境下零售行业供应链管理的应用现状。最后，针对我国网上零售行业实施供应链管理中所存在的问题相应提出了我国企业实施有效的供应链管理的一些建议。关键词：电子商务；零售行业；供应链管理；1号店网上零售业供应链管理研究——以1号店为例2OnlineRetailingSupplyChainManagementResearch——TakeYihaodiancompanyasanexampleAbstractWiththeadventageoftheInternetandtheextensiveapplicationofinformationtechnology,makingbusinessactivitiesproducedanewmodelofelectroniccommerce.Ithaschangedthesocialbusinessactivitiesinthehistoricalcourseofdevelopment,withastrongimpactontraditionaleconomicmode,tocontrolmeans,managementconcept,consumptionmeansbringprofoundchange.Supplychainmanagementisinrecentyearsathomeandabroadhasbeenpaidmoreandmoreattentionofakindofnewmanagementconceptandmodeofoperation,andineachindustrycommonlyused.Intheelectroniccommerceundertheinfluence,thesupplychainmanagementisnolongerconfinedtothetraditionalmanagementmodeandoperationidea,formedtheproducers,suppliers,consumersandothereconomymainbodyisintegratedwiththechainnetworkstructure.Currently,undertheelectroniccommerce网上零售业供应链管理研究——以1号店为例3environmentmanagementmodeofsupplychainisbecomingtheresearchhotspotoftheoryandapplication.Insuchasituation,theretailindustryelectroniccommerceandsupplychainmanagementcombiningthetrendwasdiscussed,andtheenvironmentofelectroniccommerceandretailindustrytoimplementsupplychainmanagementproblemsandsolutionswerestudied.First,thisarticleonelectroniccommerceandsupplychainmanagementtheoryaredescribed,basedontheconceptandtheoreticalbasis.Onelectroniccommerceandsupplychainmanagementintheenvironmentofadvantageanalysis.Secondly,incontrasttothetraditionalsupplychainmanagementandsupplychainmanagementbasedonelectroniccommercepatternbasedontheanalysis,thee-businessenvironmentofChina'sretailindustrysupplychainmanagementapplication.Finally,inviewofourcountryonlineretailindustrytoimplementsupplychainmanagementintheproblemsputforwardourcountryenterprisetoimplementtheeffectivesupplychainmanagementsomesuggestions.Keywords：Electroniccommerce;Retailindustry;Supplychainmanagement;yihaodian网上零售业供应链管理研究——以1号店为例4目录一、序言···························································································································（一）研究背景和意义···································································································1．研究背景·····················································································································2．研究意义····················································································································（二）研究思路··············································································································1．研究方法···················································································································2．论文基本框架·············································································································二、文献综述····················································································································（一）传统零售行业供应链管理·················································································网上零售业供应链管理研究——以1号店为例5（二）电子商务环境下的供应链管理的优势································································（三）供应链管理下的电子商务的实质·······································································三、网上零售行业供应链管理现状··············································································（一）开始认识电子商务中实施供应链的重要性························································（二）实体经营延伸至网络的电子商务模式传统零售企业触网模式························（三）零售业实施电子商务的模式选择·····································································四、中国网上零售行业实施供应链管理的问题分析···················································（一）观念转变问题及电商人才的缺失····································································（二）信息化安全基础及信息资源共享不完善························································（三）信息安全问题····································································································（四）供应链中各环节成员的利益分配···································································（五）物流配送环节服务质量····················································································五、对我国网上零售行业供应链链管理的建议............................................................（一）改变传统的观念与现代化管理要求相符·························································（二）从全局考虑，建立信息共享机制，对供应链进行端到端的优化·····················网上零售业供应链管理研究——以1号店为例6（三）提高电子采购的安全性·····················································································（四）注重人才培养·····································································································（五）政府引导，健全物流体系·····································