上航物流供应链整合的研究

上海交通大学硕士学位论文上航物流供应链整合的研究姓名：虞寅岗申请学位级别：硕士专业：工商管理指导教师：黄丹20080601MBAMBATHERESEARCHOFSHANGHAIAIRLINESLOGISTICSSUPPLYCHAININTEGRATIONABSTRACTWiththeadvancementofglobalizationandthegrowingupof“MadeinChina”Customerhavenewdefinitionontheservicecontentandqualityoftheaviationlogistic.Thecustomersarenotonlysatisfiedbytheserviceofthetraditional“aviationcargo”,theyneedthewhole“aviationlogistic”solution.Withthecompetitionoftheindustrybecomesmoreandmorefury(forexample:theworldtop4logisticcompanyentered,thebusinessscopeoftheagentsextend.),thelivingspaceoftheChinesecompaniesintheindustryiscompressed.ThisthesistakestheShanghaiAirlinesCargoSystemastheresearchobject.Accordingtotheentirelyanalysisoftheexternalenvironmentandtheinternalcondition,theauthorconsiderthemajorproblemoftheShanghaiAirlinesCargoSystemisEachmemberoperatesindividually,infaceofthemarketindividually,doingbattleinsale,networkarrangementandbrandindividually,lackthecooperatingsystemandcommonoperatingplatform.Theycannotformthewholeadvantageandsatisfiedthenewrequirementsofthecustomers.Thisthesispointsout:Tochangethefatethe“ShanghaiAirlinesCargowillbecomeaworkshop”,theonlywayistochangetheruleofthegame,whichistoincreasethenumberofthe“actualbuyers”todepressthebargainingpowerofthebuyer.Indetail,ShanghaiAirlinesCargoSystemhastochangefrom“aviationcargo”to“aviationlogistic”,implementtheaviationlogisticssupplychainintegration,realizethe“forwardintegrative”.Accordingtothe“forwardintegrative”theoryoftheMichaelporter,thisthesisgivesthesolutionoftheintegration.Thatisalsothemostimportantpartofthepaper.Thesolutionincludesthreeparts:Bringingthecoreagentsintothealliancesystemacquiresthesaleschannel;ConstructingtheuniformebusinessplatformgainsthemarketingMBAinformationfromthecustomers;Providingtheindividualserviceforthecustomerswinthehigherprice.Thisthesisassessestheperformanceofthesolutionfromthreeaspects:thewhole,therevenuestimulationandcostreduction.Finally,thisthesisgivestheimplementingplanforthesolution.KEYWORDS:SupplyChainlogistics,integrateMBAMBAMBA111.11198520026A1011737757767CRJHAWKERMD-11592200640501048916/520042006228573071759430120061885450.462840312.743800765.424266919.205114755.776113432.147105905.21846442.00926819.85MBA2INOPRIMELIMITEDJUNIPERESTATEB.V.2006712067555%SINOPRIMELIMITED25%JUNIPERESTATEB.V.20%MD11FB757-200SFB747-200F2010202007920079200842004737-700/80020102033147106%1400533140083021MBA392971.2-UPSFEDEXDHLTNTMBA4MBA522.12.1.110%2CAAC201047010%UPS20204.2BOEING1050%20217.6%7.1%6.1%5.4%ICAO200311181.9%IATA20071036BOEINGAIRBUS6%MBA62.1.21999-20060501001502002501.221.5935.2563.5135.63178.92185.35214.68199920002001200220032004200520061FIGURE1ThethroughoutoftheCargoandmailofShanghaiPuDongAirportMBA720020056SIGMA2.22.2.1UPSFEDEXDHLTNT200442005720082007FEDEXUPSDHLUPSFEDEXDHLTNTUPSFEDEXDHLTNTUPS100-1000FEDEX151-2200TNTMBA865%CR470%5001.5/2FIGURE2TheshareofthedomesticandforeignairlinesinChinaCargoMarket2.2.21998;;5MBA9,UPSFEDEXDHLTNT320071-1118487622846599377870242968295274826617375871087448824469561101055376111437512138511311975141162515844516650617216418315MBA102.2.390%10%3FIGURE3ChartoftheairlinelogisticssupplychainMBA1132.2.44420072131911.1274615.972769.91122010.7772.810155018.610511.322830410615106800026.1DHLUPSTNT34MBA12141141044101044101044448888444488882.32.3.12007MBA134FIGURE4TrendofbuyingticketmethodinChina4B2BB2BB2CB2CB2C6002002.3.2RFIDRFIDRFIDRFIDMBA141RFID1234Wi-FiWi-FiWiFi5015Wi-Fi300(100)Wi-Fi11mbpsRFID2.4MBA15102.5MBA1613213245151048X5-39375MBA17205-CA1858-7:55FM9101-8:15CA1590-8:55MU5103-9:00CA933-9:30MU5105-10:00CA1832-11:00MU5107-11:00CA985-11:05FM9103-11:15CA1502-11:55CZ3908-12:00MU5109-12:00HU7606-12:10CA1520-12:55FM9107-13:15MU272-13:45MU5113-14:00MU564-14:05CA1558-14:55MU5115-15:00FM9105-15:30CA983-16:20CA1518-16:55MU5119-17:00CA1522-17:55HU7602-18:15CA156-18:45CA1516-18:55MU5123-19:00FM9115-19:35CA178-20:00HU7604-20:00MU5127-21:00CA1856-21:05MBA18MU586-21:15FM9111-21:50CA1550-21:55MU5129-21:552.65001.5/200790CRTCRT25%50%20%80%20%20%MBA192.7MBA2033.120%09//////410%MBA21////MBA223.2---50%---------70%(65%)5FIGURE5TheroutenetworkofShanghaiAirlinesCargoSystemMBA233.35954107673737757CRJ75774711-747347477476Figure6TheAircraftgroupofShanghaiAirlinesCargoSystem/522320083003MBA243.47FIGURE7SalesChannelofShanghaiAirlinesCargoMBA2524103.58FIGURE8TheorganizationstructureofShanghaiAirlinesCargoSystemMBA26213.6MBA2741990(BPRBusinessProcessReengineering),9Figure9Thecustomserviceprocessbeforeintegration10Figure10ThecustomserviceprocessafterintegrationMBA284.128“20%80%”20%80%20%“”“”70%50%50%“”6MBA294.2FEDEXTNT“”“”“”FordFocus“”XXX“XXX”4.3MBA30“”41006006006MBA3155.15(),20%,6MBA325.25.2.111FIGURE11TheorganizationstructureoftheShanghaiAirlinesLogisticUnionMBA335.2.29123456MBA3412FIGURE12Thedetailbusinessprocessafterintegration5.2.3481698515930MBA3512345.2.4MBA365.2.55.313+MBA37++MBA389,5.4MBA3913FIGURE13ThestructureofShanghaiAirlinesLogisticproductbrandSALFreight14FIGURE14BrandlabelofShanghaiAirlinesCargoSALExpress15FIGURE15BrandlabelofShanghaiAirlinesexpressMBA40SA