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本科生毕业论文亦邦国际货运代理有限公司海运货代业务发展战略与实施StrategyandImplementationonFreightForwardingBusinessofCititransInternationalShippingCompany学生姓名所在专业所在班级申请学位指导教师副指导教师答辩时间目录目录摘要.............................................................................................................................................IABSTRACT...................................................................................................................................II1引言...........................................................................................................................................11.1亦邦国际货运有限公司历史与现况...............................................................................11.2研究的目的和意义...........................................................................................................11.3论文的结构........................................................................................................................12国际货代海运业务盈利分析及相关理论综述.....................................................................22.1国际货运代理企业概述...................................................................................................22.1.1定义.........................................................................................................................22.1.2国际货代与国内货代现状...................................................................................22.1.3亦邦公司海上货运代理的业务基本流程...........................................................32.2海运货代公司的盈亏分析...............................................................................................42.2.1运费差价.................................................................................................................42.2.2服务等费用的收入.................................................................................................42.3相关理论综述...................................................................................................................43亦邦公司的内部条件分析.........................................................................................................53.1亦邦公司货运代理业务优势...........................................................................................53.2亦邦公司货运代理业务劣势...........................................................................................54亦邦公司的外部条件分析.........................................................................................................64.1机遇...................................................................................................................................64.2威胁.................................................................................................................................85亦邦公司的海运货代业务竞争战略及实施方法.....................................................................85.1亦邦公司的竞争战略.......................................................................................................85.2货代公司的发展对策.......................................................................................................95.3货代公司的战略方法.....................................................................................................106结论...........................................................................................................................................11致谢...............................................................................................................................................12参考文献.......................................................................................................................................13摘要I摘要亦邦国际货运代理有限公司作为海运业务竞争中的一名主要参与者，曾经是市场的佼佼者，但随着公司内部和外部环境的变化，业务发展有所滞缓。因此，亦邦公司急需摆脱和解决现正面临的诸多问题。本论文从亦邦公司的现实情况出发，依据市场营销、物流管理等理论，首先介绍了国际货运代理企业的概念、发展状况以及海运业务的盈利模式分析，并以实例说明。根据SWOT分析法，按内部和外部环境进行竞争性分析，并分别做出了阐述。通过这些详细的分析，结合对市场定位的认识，总结出了亦邦公司海运业务的竞争战略：针对中大型顾客，推出具有市场竞争力的货代产品，降低生产成本，争取每年有百分之二十递增的经济效益。关键词：海运业务；市场定位；战略ABSTRACTIIABSTRACTCititransInternationalShippingCo.,Ltd.,asoneofthemajorplayersofthecompetitionintheshippingbusiness,itwasthemarketleaderonce,butwiththecompany'sinternalandexternalchangesintheenvironment,businessdevelopmenthasstagnated.Therefore,CititransCompanyneededtogetridofandsolvemanyproblemswhichisnowfacing.ThedeparturefromrealityofCititransCompany,whichisbasedonthetheoreticalguidanceofmarketing,logisticsmanagement,thethesisfirstintroducedtheconceptofinternationalfreightforwardingcompanies,developmentandmaritimebusinessprofitmodelanalysiswithexamples.AccordingtotheSWOTanalysis,competitiveanalysis,internalandexternalenvironmentandmadeelaborate.Detailedanalysisandunderstandingofmarketpositioning,wecansummarizetheCititransCompanycompetitivestrategy:providewithcompetitivefreightforwardingproductsformediumandlargecustomers,reduceproductioncosts,foreachyearoftwentypercentincrementaleconomicbenefits.KEYWORDS：SeaFreightForwarder,MarketPositioning,Strategy广东海洋大学2013届本科生毕业论文11引言1.1亦邦国际货运有限公司历史与现况亦邦公司的总公司在深圳成立于2000年，以海运货代业务起家，经过创立之初的探索和成长，公司从稚嫩走向了成熟。2005年8月在中东航运中心迪拜设立了海外分公司，这标志着亦邦走出了国门。由于迪拜分公司的成立，亦邦真正做到了为客户提供门到门全程自主物流服务，在中国至迪拜航线上为客户提供别的同行无法做到的优质服务。在中国至迪拜航线上亦邦形成了整体资源优势，进而转变为竞争优