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:2007211203:(70472037,70672056)1,1,1,2(1.,710049;2.,710068):,,136,,:;;:F273.7:A:100325192(2009)0320027207TheImpactofSupplyChainRelationshiponCooperativeBehaviors:AnEmpiricalInvestigationfromManufacturingFirmsinChinaSONGYong2tao1,SUQin1,LIZhao1,DANGJi2xiang2(1.SchoolofManagement,XianJiaotongUniversity,Xian710049,China;2.NorthwestAuditCentreofChinaQualityCertificationCentre,Xian710068,China)Abstract:Supplychainrelationshipandcooperativebehaviorsarevitaltobusinessoffirmsinsupplychains.Thispaperanalysesthecharactersofsupplychainrelationshipandinvestigatesthedimensionsofsupplychainrelationshipquality,andtheimpactofsupplychainrelationshipqualityoncooperationusingSEMwithLISREL.Aquestionnairesurveywasconductedto136manufacturingfirmsinWestChina.Thefindingssupportthehypothesisthatsupplychainrelationshipquality,definedasahigher2orderconstructofcommunication,trust,cooperation,adaptation,andatmosphere,hasasignificantpositiveimpactonpersistence,frequency,anddiversity.Keywords:relationshipquality;supplychainrelationship;cooperativebehaviors1,,[1],,,[13],,,,,[4],(Business2to2Business,B2B),()B2B,B2B,,[5],72Vol.28,No.3FORECASTING20093,,,,22.1,[1],,,[6,7][8],,,B2B(1),,[9],WooEnnew[10],,1B2BFynes(2004)WooEnnew(2004)Lages(2005)Fynes(2005)RauyruenKenneth(2007),(),,Keller,[11];Lages[5]IMP(IndustrialMarketingandPurchasingGroup)B2B,(/)()[1],,,[9],,IMP,,,:;,;,,,,,,,2.21182Vol.28,No.3200932.2.1[5],AndersonNarus[12],,,,Lages,[5]Luc,[13]2.2.2,,[14],,DoneyCannon,[15],/,,;,,2.2.3B2B[1,2,10,16]AndersonNarus[12],YoungWilkinson[17],,,,,,,2.2.4,Halln,,[18],[19]Brennan,,,[20],,,,2.2.5,[10]WooEnnew,,,[10],(),,,,,,Huntley,,,,[9],,,,,,,:H1,(a)(b)(c)(d)(e)2.2.692,:B2B,,[21]Saad[22],[2]Gummesson,,[23],,,,:H2,,,,,,,:H3[24],,,,,,,,,,:H433.1(CQC),,5Likert(1,5)45,,Podsakoff[25]:(1);(2),,,,,,0.5,,6,0.8316,0.6,258,;;,83(),CM1CM2CM31,CM20.335(0.5),,CM210.6396(),,CM2,,03Vol.28,No.3200932123456CronbachCM10.695CM20.335CM30.8780.2558CO10.611CO20.916CO30.740CO40.919CO50.9040.8037AD10.878AD20.837AD30.834AD4,0.8380.7575T10.807T2,0.846T30.741T40.8570.8635AT10.779AT20.718AT30.7910.8317P10.695P20.6430.9156F10.849F20.645F30.8080.8268D10.762D20.774D30.7110.6933:0.8316,155,,136(87.74%)3.2,33,(Cronbachs)0.8672,0.6,13,:3Cronbachs4.17650.60100.6491Fynes(2005)3.92790.63740.8457Fynes(2005),WooEnnew(2004)2.97980.82390.7593Fynes(2005)3.94300.62510.8532Fynes(2005)3.99020.60710.8358WooEnnew(2004)4.12130.59160.8553Young(2000)3.86030.70220.7897Young(2000)3.30640.78780.7340Young(2000):0.86724,LISREL8.53,(CFA),4,4()518.3(271)RMSEA0.081CFI0.96NNFI0.95GFI0.77RMR0.067:(2)137.30,(df)62,(2/df)3,(RMSEA)0.088,(CFI)0.97,(NNFI)0.96,(GFI)0.87,(AGFI)0.81,5()tH20.840.148.85H30.750.147.13H40.480.175.065()t5,(t1.96),(0.20),,,(0.84),(0.75),(0.48)5,(),()(),,Fynes[1,2]WooEnnew[10][3,9,26],,,,,,,,,,,,,23Vol.28,No.320093[27],,,,/,,,,,,,,,,,,:[1]FynesB,VossC,BrcaSde.Theimpactofsupplychainrelationshipqualityonqualityperformance[J].In2ternationalJournalofProductionEconomics,2005,96:3392354.[2]FynesB,BrcaSde,MarshallD.Environmentaluncer2tainty,supplychainrelationshipqualityandperformance[J].JournalofPurchasing&SupplyManagement,2004,10:1792190.[3]KwonIWG,SuhT.Trust,commitmentandrelation2shipsinsupplychainmanagement:apathanalysis[J].SupplyChainManagement:AnInternationalJournal,2005,10(1):26233.[4]UlagaW,EggertA.Relationshipvalueandrelationshipquality:broadeningthenomologicalnetworkofbusiness2to2businessrelationships[J].EuropeanJournalofMar2keting,2006,40(3/4):3112327.[5]LagesC,LagesCR,LagesLF.Therequalscale:ameas2ureofrelationshipqualityinexportmarketventures[J].JournalofBusinessResearch,2005,58:104021048.[6]WilliamsonOE.Transaction2costeconomics:thegovern2anceofcontractualrelations[J].JournalofLawandE2conomics,1979,22(2):2332261.[7]WilliamsonOE.Theeconomicsoforganization:thetransactioncostapproach[J].TheAmericanJournalofSociology,1981,87(3):5482577.[8]PfefferJ,SalancikGR.Theexternalcontroloforganiza2tions:aresourcedependenceperspective[M].NewYork:Harper&Row,1978.[9]HuntleyJK.Conceptualizationandmeasurementofrela2tionshipquality:linkingrelationshipqualitytoactualsalesandrecommendationintention[J].IndustrialMar2ketingManagement,2006,35:7032714.[10]WooKS,EnnewCT.Business2to2businessrelationshipquality:anIMPinteraction2basedconceptualizationandmeasurement[J].EuropeanJournalofMarketing,2004,38(9/10):125221271.[11]KellerSB.Internalrelationshipmarketing:akeytoen2hancedsupplychainrelations[J].InternationalJournalofPhysicalDistribution&LogisticsManagement,2001,32(8):6492668.[12]AndersonJC,NarusJA.Amodelofdistributorfirmandmanufacturerfirmworkingpartnerships[J].JournalofMarketing,1990,54:42258.[13]LucC.Collaborationplanninginasupplychain[J].SupplyChainManagement:AnInternationalJournal,2006,11(3):2492258.[14]CrosbyLA,EvansKR,CowelsD.Relationshipqualityinservicesselling:anionterpersonalinfluenceperspective[J].JournalofMarketing,1990,54(3):68281.[15]DoneyPM,CannonJP.Anexaminationofthenatureoftrustinbuyer2sellerrelationships[J].JournalofMar2keting,1997,61(2):35251.[16]WooKS,EnnewCT.Measuringbusiness2to2businessprof