citibank 花旗银行全方位分析

:[phone]f:[phone]e:[e-mail]lesHouse108-110FinchleyRoadLondonNW35JJUnitedKingdomt:[phone]f:[phone]e:[e-mail]tor&PolluxPlatzderEinheit160327FrankfurtDeutschlandt:[phone]f:[phone]e:[e-mail]2802-2803AdmiraltyCentreTower118HarcourtRoadHongKongt:[phone]f:[phone]e:[e-mail],N.A.CompanyProfileReferenceCode:12678PublicationDate:Jul2004Citibank,N.A.©DatamonitorPage2ABOUTDATAMONITORDatamonitorisaleadingbusinessinformationcompanyspecializinginindustryanalysis.Throughitsproprietarydatabasesandwealthofexpertise,Datamonitorprovidesclientswithunbiasedexpertanalysisandindepthforecastsforsixindustrysectors:Healthcare,Technology,Automotive,Energy,ConsumerMarkets,andFinancialServices.ThecompanyalsoadvisesclientsontheimpactthatnewtechnologyandeCommercewillhaveontheirbusinesses.DatamonitormaintainsitsheadquartersinLondon,andregionalofficesinNewYork,Frankfurt,andHongKong.Thecompanyservestheworld'slargest5000companies.Datamonitor'spremiumreportsarebasedonprimaryresearchwithindustrypanelsandconsumers.Wegatherinformationonmarketsegmentation,marketgrowthandpricing,competitorsandproducts.Ourexpertstheninterpretthisdatatoproducedetailedforecastsandactionablerecommendations,helpingyoucreatenewbusinessopportunitiesandideas.Ourseriesofcompany,industryandcountryprofilescomplementsourpremiumproducts,providingtop-levelinformationon10,000companies,2,500industriesand50countries.Whiletheydonotcontainthehighlydetailedbreakdownsfoundinpremiumreports,profilesgiveyouthemostimportantqualitativeandquantitativesummaryinformationyouneed-includingpredictionsandforecasts.AllRightsReserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformbyanymeans,electronic,mechanical,photocopying,recordingorotherwise,withoutthepriorpermissionofthepublisher,Datamonitorplc.Thefactsofthisprofilearebelievedtobecorrectatthetimeofpublicationbutcannotbeguaranteed.Pleasenotethatthefindings,conclusionsandrecommendationsthatDatamonitordeliverswillbebasedoninformationgatheredingoodfaithfrombothprimaryandsecondarysources,whoseaccuracywearenotalwaysinapositiontoguarantee.AssuchDatamonitorcanacceptnoliabilitywhateverforactionstakenbasedonanyinformationthatmaysubsequentlyprovetobeincorrect.Citibank,N.A.©DatamonitorPage3CITIBANK,N.A.TABLEOFCONTENTSTABLEOFCONTENTSCompanyOverview.......................................................4KeyFacts........................................................................4BusinessDescription....................................................5History............................................................................6KeyEmployees..............................................................8MajorProductsAndServices.....................................10ProductsAndServicesAnalysis................................11SWOTAnalysis............................................................15TopCompetitors..........................................................20LocationsandSubsidiaries........................................21Citibank,N.A.©DatamonitorPage4CITIBANK,N.A.CompanyOverviewCOMPANYOVERVIEWCitibankistheconsumerandcorporatebankingdivisionofleadingfinancialservicescompanyCitigroup.Thecompanyhasoperationsinaround1,700locations,inmorethan40countriesworldwide.Citibankofferssuchbankingstaplesasbasicbankingaccountsandinvestmentservices,throughsuchbrandsasCiticorpInvestmentServices,CitiTermlifeinsuranceandCitiPhonebanking.Thefirmalsocross-sellsproductsformitsparentcompany,andothersubsidiariesofCitigroup.CitibankisheadquarteredinNewYork.Citibankhasnopublishedrevenuesfor2003.Thecompany’srevenuesaredetailedwithintheCitigroup(Parentcompany)publishedaccountsfor2003.KEYFACTSHeadOfficeCitibank,N.A.399ParkAvenueNewYorkNY10022UnitedStatesPhone+12125591000Fax[phone]WebAddress(US$Mn)45883FinancialYearEndDecemberEmployees129545SICCodesSIC6011FederalReserveBanksSIC6019CentralReserveDepositoryInstitutions,NECSIC6021NationalCommercialBanksSIC6712OfficesofBankHoldingCompaniesNAICSCodes52111,522298,52211,52221,551111Citibank,N.A.©DatamonitorPage5CITIBANK,N.A.BusinessDescriptionBUSINESSDESCRIPTIONCitibankdeliversawidearrayofbanking,lendingandinvestmentservicestoindividualconsumers,smallbusinesses,largecorporationsandgovernments,aswellasinstitutionalandindividualinvestors.Thecompanydividesitsoperationsintothreesectors:personalfinance,smallbusinessandcorporate/institutional.Thereissomeoverlapintheproductsbetweenthedivisions.Forexample,productssuchascreditcardsandinsuranceareofferedinmorethanonesector,butthisisallpartofCitibank’spolicytooffersolutionstocaterforanyfinancialsituation.Citibank’sfinancialcenternetworkiscomprisedoflocalofficesandcomplementedbythegroup’selectronicdeliverysystems,includingATMsandtheWorldWideWeb.Specificproductsandservic