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沈阳建筑大学毕业设计说明书毕业设计题目客户关系管理系统学院专业班级信息与控制工程学院计算机班学生姓名性别指导教师职称2014年6月7日摘要客户关系管理系统是典型的管理信息系统，其开发主要包括后台数据库的建立和维护以及前端web程序的开发。对于前者要求建立起数据一致性和完整性强、数据安全性好的数据库。而对于后者则要求具备程序功能完备，易使用等特点。随着市场体系的日益完善，我们已经进入了一个买方市场时代。选择空间扩大、购买渠宽、消费心态和购买行为越发成熟，使客户再不会对某一企业或者产品盲目地保持绝对忠诚，如何不断改善客户关系，掌据更多的客户信息，提高客户满意度；如何在日益激烈的市场竞争中把握机会，占有更大的市场份额；如何建立高效业务流程，降低运营成本，获取更多的利润，这些已成为每个企业面临的首要问题。本文介绍了客户关系管理系统的开发初衷和背景，系统的开发工具，面向对象开发的具体步骤，其中包括功能结构图，数据库表设计等必要的图形说明，本系统在设计方面使用Java语言，采用B/S模式，同时使用JSP技术进行基本页面的设计与功能实现，后台数据库选用SQL2008数据库。关键词：客户关系管理系统；SQLSERVER2008数据库；SSH框架；JSP技术AbstractCustomerrelationshipmanagementsystemisatypicalinformationmanagementsystem,whichmainlyincludedatabasecreationandmaintenance,andfront-endapplicationdevelopment.Theformerrequiredstrongdataconsistencyandintegrityofdata,goodsafetydatabase.Forthelatterrequirementwiththeapplicationfunctions,easytousefeatures.Withmoreperfectmarketsystem,wehaveenteredabuyer'smarketera.Choiceofspacetoexpand,purchasechannelwidth,consumerattitudesandbuyingbehaviorbecomemoremature,customerswillnolongerblindlycertaincompaniesorproductstomaintainabsoluteintegrity,andhowwecanimprovecustomerrelations,palm,accordingtomorecustomerinformation,improvingcustomersatisfaction;howtheincreasinglyfiercecompetitioninthemarkettheopportunitytocapturegreatermarketshare;howtocreateefficientbusinessprocesses,reduceoperationalcosts,gainmoreprofit,theyhavebecomeafraidofeachenterprisethemostimportantissuefacing.Accordingtothefirstfewstagesoftheanalysisanddesign,thesystemusedinthedesignofB/SmodebyJavalanguage,whileusingJSPtechnologyforthebasicpagedesignandimplementationoffunction,useSQL2008databaseback-enddatabase.Keywords:Customerrelationshipmanagementsystem;SQLServer2008database;SSHframework;JSPTechnology1目录第一章引言..............................................................................................................1第二章项目概述......................................................................................................22.1项目背景..............................................................................................................22.2项目开发意义......................................................................................................22.3国内外研究情况..................................................................................................32.4课题的主要研究工作.........................................................................................4第三章系统分析......................................................................................................63.1系统初步调查......................................................................................................63.2可行性分析.........................................................................................................63.2.1技术上的可行性......................................................................................63.2.2经济上的可行性......................................................................................73.2.3操作上的可行性......................................................................................73.3项目需求分析......................................................................................................7第四章项目概要设计............................................................................................104.1设计原则............................................................................................................104.2开发工具简介...................................................................................................104.2.1关于MVC..............................................................................................114.2.2关于SSH................................................................................................134.2.3SQLServer2008数据库及其特点.....................................................154.2.4B/S模式简介.......................................................................................164.2.5JSP技术介绍.......................................................................................174.3总体框架....................................................................................................204.4系统业务流程分析...................................................................................204.5系统功能模块设计............................................................................................214.5.1营销管理模块........................................................................................214.5.2客户管理................................................................................................224.5.3服务管理..............................................................................................2324.5.4统计报表................................................................................................244.5.5基础数据..............................................................................................244.6数据库设计.....................................................................................................254.6.1数据表清单.............................................................................................2