化妆品巨头羽西和雅芳的供应链案例

CotyBusinessDescriptionCotyInc.istheworld’sleadingmanufacturerandmarketeroffragrancesandaleaderinthecategoriesofcolorcosmeticsandskintreatments,withover$1.7billioninsales,operationsin29countriesandsalesinover80markets.Thecompanyoperatestwodivisions,CotyBeautyandtheLancasterGroup.BrandsincludeAdidas,Stetson,CoolWater,Rimmel,Jovan,Calgon,andHealingGarden.BusinessSolutionCotyisdeployingManugisticsintegratedconsensusplanningsolutionat27installationsin15countriestocreateonecompletedemandstatementforproductionplanningandmanagementreview.Incorporatingdatafrominternational,newproducts,promotionsandregular-goodsforecasts,thecentralizedplanwillreplaceapatchworkofmachines,softwareandsystemscurrentlyusedtopredictcustomerdemand.Analyticaltoolswillhelpenableongoingimprovementsinthesystem.US,Dutch,German,SwissandUKoperationshavealreadyjoinedthenewsystem,withtheremainingcountriesexpectedonlineduringthenextsixmonths.BusinessOpportunitiesAlessthanoptimalforecastingprocessmanifestsitselfthroughcustomerserviceproblems,higherinvestmentsininventoryandlessefficientproductionoperations.ByunitingdisparateforecastingprocessesacrossallCotyoperations,thecompanywouldaddressthefollowingissues:•Multipledemandstatements(regulargoods,promotions,international)•Nostructureappliedtoforecastingprocess,nodefinitionofhowforecastcould/shouldbechanged•Forecastperformancenottrackedormonitored•Nosystematicwaytoincorporateaccountlevelinformation•LittlecommunicationbetweenforecastingandproductionplanningtodiscussconstraintsandissuesBusinessBenefitsWhileCotyisstillearlyinitsimplementation,expectedbenefitstoberealizedfromthissolutionincludethefollowing:•Reductionininventories•Createprocessefficienciesthroughoutmarketing,forecastingandthesupplychain•Clarifyaccountabilitiesforunitevolumes•Streamlinetheinteractionbetweensales,marketingandthesupplychain•Improvethedivision’sbusinessplanning•Readythecompanyforfutureindustry-wideforecastingandplanninginitiativesCotyCotyRetailersCollaborationStatisticalForecastPromotionalForecastOrders/POSConsensusDemandPlanningProductionPlanningIntelligentOptimizationPOWEREDBYIntegratedConsensusPlanningPOWEREDBYAvonProductsBusinessDescriptionAvonProductsistheworld'sleadingdirectsellerofbeautyandrelatedproductsincludingcosmetics,fragrance,toiletries,gifts,decorativeapparel,fashionjewelryandaccessories.Directsellingremainsthefirm'smodusoperandi,butsalesalsocomefromcatalogs,mallkiosks,adayspa(TheAvonCentre),andanInternetsite.Avonmarketstowomenin143countriesthrough3.5millionindependentsalesrepresentatives.RevenuesfortheFY01rose5%to$5.99billion.AvonproductlinesincludesuchrecognizablebrandsasAnew,AvonColor,Skin-So-Soft,AdvanceTechniquesHairCare,beComingandAvonWellness.BusinessSolutionManugistics’EnterpriseOptimizationsolutionforAvonProductsfocusedonimprovementeffortsinsmallmarketstodevelopinternalbestpracticeswhichwerethenrolledoutacrosstheglobalorganization.KeyelementsofAvon’sglobalrolloutinclude:•ProcessVision&TechnologySolution•BusinessCase•ProjectManagement•GlobalSupplyChainCenterofExcellence•LocalOwnershipofProject&BusinessResults•BalancingGlobalStandardsvs.RegionalDifferences•PilotMarketImplementation•Roll-outStrategyBusinessOpportunitiesAvon’sattachmenttoatraditionalchannelapproachlimitedtheorganization’sabilitytoadapttochangesinmarketplacerequirementsandimprovementsinsupplychaincapabilities.Rapidgrowthindevelopingcountriescreatedenormouscostpressuresandsupplycomplexitiesandaninabilitytomatchdemandandsupplyrequirements.Specifically,Avonfacedissuesplanningtheirroughcutcapacityneeds.Symptomsincludedpoorscheduleexecution,decreasingmaterialturnsandanincreaseinairfreightandovertime.Thecompanyneededtobeabletoadjusttotheshiftinbottleneckfrompackagingtoprocessing.BusinessBenefitsAvonrealizedsignificantbenefitsquickly(lessthan8monthsimplementation)frominstallingManugisticssolutions:•Delivereda99%customerservicelevel•15%reductionininventorylevels•50%reductionintransportationcosts•Improvementinforecastaccuracyto80%AvonProductsAvonBranchAvonRepCustomerDemandForecastDistribution&DeploymentPlanningMasterPlanningInventoryDataConstrainedProductionPlanningMaterialsRequirementsCustomerPlacesOrderBranchCompletesOrderEntry&FulfillmentBranchShipsOrdertoRepRepSubmitsOrderRepDeliversOrderRepSellsfromNextPOWEREDBYEnterpriseEnterpriseReplenishmentReplenishmentOptimizationOptimizationPOWEREDBYPOWEREDBYCampaignPlanning