搜索
本科毕业论文（设计）题目：浅析中美文化礼仪差异对商务交际的影响姓名：学号：院（系）：专业：指导教师：职称：评阅人：职称：年月浅析中美文化礼仪差异对商务交际的影响I原创性声明本人呈交的学位论文，是在导师的指导下，独立进行研究工作所取得的成果，所有数据、图片资料真实可靠。尽我所知，除文中已经注明引用的内容外，本学位论文的研究成果不包含他人享有著作权的内容。对本论文所涉及的研究工作做出贡献的其他个人和集体，均已在文中以明确的方式标明。本学位论文的知识产权归属于培养单位。本人签名：日期：浅析中美文化礼仪差异对商务交际的影响II摘要经济全球化的发展以及中国的入世，各国间商务交往及商务谈判的日益频繁，对不熟悉他国礼仪的谈判者产生了巨大的挑战。商务谈判过程中的利益忽略很可能会导致商务谈判的失败。因此，一桩成功的商务谈判必须从了解彼此的利益差异开始。美国作为当今世界经济强国，也是中国重要的贸易伙伴，但是中美两国的文化差异对谈判产生了巨大的影响，使谈判不能顺利进行。所以研究中美文化差异对中美两国谈判的影响是十分必要的。中美文化差异对国际商务谈判影响方面的研究主要是由北美学者进行的，特别是法国、荷兰、瑞典、阿根廷和俄罗斯。中国有着几千年的悠久历史，而美国只有短短几百的历史，在历史发展过程中，中美两方形成了不同的价值观和思维方式。由于中美方之间这种文化背景的差异，使得两国在谈判中有着迥异的谈判风格，引起文化冲突，使得谈判很难顺利进行。中国商务谈判人员应该深入了解中美文化差异，分析文化差异对商务谈判的影响并制定应对之策。该论文研究中美文化的主要差异,并对两种文化的融合提出了建议；结论认为，了解中西方礼尚交往之间的习惯差异是很有必要的，因为这对跨文化的商务交往的成败起着至关重要的作用。关键字：文化礼仪差异商务交际影响浅析中美文化礼仪差异对商务交际的影响IIIAbstractWiththedevelopmentofglobalizationandChina'saccessiontotheWTO,businesscontactsandbusinessbetweencountrieshavebecomeincreasinglyfrequenttalksonhiscountrymannersarenotfamiliarwiththenegotiationswhohadahugechallenge.Businessinterestsofthenegotiationprocessislikelytoleadtoignoringthefailureofbusinessnegotiations.Therefore,asuccessfulbusinessnegotiationsmustbedifferentfromthebeginningtounderstandeachother'sinterests.ButtheculturedifferencebetweenChinaandAmericahastremendousinfluenceonthecommercialcommunication,whichsetsbarrierintheprogressofnegotiation.ThereforeitisverynecessarytoresearchtheeffecttheculturaletiquettedifferencebetweenChinaandAmericahasoncommercialcommunication.Withthecultureetiquettedifference,theeconomicandtraderelationsCulturemeansthatacountryandanationhavethesamethinkingmethod,lifevalueandreligion,whichreflectsthecharacteristicsofthecountry,anddecidesitswaysofactivities.DifferenceliebetweenChinaandAmericaunderthisculturebackground,whichmakesthemhavethedifferentnegotiationstyles,andthelatterinturntriggersculturalconflictandevenposesasbarriertobusinesstalks.Theessayillustratesthemaindifferencesregardingcultureofthetwonations,andputsforwardsuggestionsastothecoordinationofthetwocultures.浅析中美文化礼仪差异对商务交际的影响IVThepaperconcludesthatitisbecomingveryessentialtounderstandtheetiquettedifferenceforbusinessandcommercialpurposes,forthesuccessbusinesscommunicationisusuallydeterminedbyhowwelltheculturalawarenessisgained.Keywords:Culture,Etiquette,Difference,CommercialCommunication,Effect浅析中美文化礼仪差异对商务交际的影响VContents1.INTRODUCTION..................................................................................11.1THENATIONALITYDIFFERENCEBETWEENAMERICAANDCHINESE.....11.2THEPOLITICDIFFERENCEBETWEENAMERICAANDCHINA.................81.2.1TheeconomicdifferencebetweenAmericaandChina...............121.2.2ThereligionarydifferencebetweenAmericaandChina...........131.2.3TheregionaldifferencebetweenAmericaandChina................142.DIFFERENCESBETWEENCHINESEANDAMERICANCULTURALCONVENANCES.......................................................................162.1DIFFERENTLINGUISTICCULTUREBETWEENCHINAANDAMERICA...162.1.1Greetingandappellation..........................................................162.1.2Expressinggratitude...................................................................172.1.3Habitsandthinkingmethodsdifference....................................182.2DIFFERENCESOFDIETETICCONVENANCES........................................202.2.1Thecategoriesoffoods..............................................................202.2.2Thecircumstancesofdiet..........................................................212.2.3Theorderofseats......................................................................222.2.4Thedietcharacteristicdifference..............................................222.3DIFFERENCESOFDRESSINGCONVENANCE.......................................242.3.1Typeandfunctionofclothing....................................................242.3.2Occasionaldressingdemand.....................................................252.4DIFFERENCESOFBUSINESSPRESENTING...........................................282.4.1Thechoicesofgifts....................................................................282.4.2Presenting..................................................................................292.4.3Theconveyancesofpresenting..................................................293.COMMUNICATIONDIFFERENCEBETWEENAMERICAANDCHINAANDTHEEFFECTOFTHECULTUREDIFFERENCEONBUSINESSNEGOTIATION............................................................................303.1COMMUNICATIONDIFFERENCEBETWEENAMERICAANDCHINA........303.1.1AddressingotherswithRespect................................................303.1.2GeneralGuidelineswhenCommunicating................................30浅析中美文化礼仪差异对商务交际的影响VI3.1.3VisualCommunication...............................................................313.1.4Revisingtheinstructionsofthepaper.......................................313.2THEEFFECTOFTHECULTUREDIFFERENCEONBUSINESSNEGOTIATION........................................................................................................................323.2.1Theculturedifferencecanputnegotiatio