在现代汽车&相关供应链的生存(1)

1SurvivalintheModernAutomotive&RelatedSupplyChainsSylviaHillDirector,ProductionControl&LogisticsDelphiAsiaPacificJuly20032“aforcewithoutsignificanttransportationmustlose,onewithoutprovisionsmustlose;onewithoutsupplycaravansmustlose”SunTsu-TheArtofWar(circa480-221BC)PresentationOutlineDelphiAsiaPacificCriticalSuccessFactorsGlobalNetworkInformationandVisibilitySupplyChainManagementDelphiCorporationDynamics,PropulsionandThermalSector•Engine&EmissionManagementSystems•EnergyManagementSystems•VehicleDynamics•ThermalManagementSystemsElectrical,Electronics,Safety&InteriorSector•IntegratedBodyElectronics•PowertrainElectronics•Chassis&SafetyElectronics•AudioSystems&MobileMultimedia•SafetySystems&Interiors•Electrical&ElectronicSystems•Product&ServiceSolutionsEnterpriseTechnologiesInternationalOperationsandSales&Marketing2002Sales:$27.4BilCriticalSuccessFactorsFocusontheCustomerGlobalNetworkInformationVisibilityLeanSupplyChainFocusontheCustomerTechnology,QualityandPriceareGivens–DesignsforglobalmarketsGlobalSupplyCapability–Minimizeproductandsuppliervalidationasexpandglobally–Localization:Cost,Currency,ResponsivenessAnnualcontinuousprocessimprovement–MinimizeOEMSproductioncosts–FastandleanSupplyChainExample:MitsubishiWorldEngineSource:www.mitsubishi-motors.com•GlobalPlatformsWillDriveCommonParts:NeedtoWorkWithBothOrganizations•GlobalManufacturingandSupplyStrategyRequiredExample:ChinaBRILLIANCEFAW-Jilin-HAFEIDCACQINCHUANDONGFENGSAIC/GM/WULINGLIUZHOUMACHINAECHANGHAN&CHANGAN-SUZUKIGMJINBEIFIAT-NANJINGSGMS.E.MYUEJIN-NANJINGBAODINGGREATWALLSAICCHERYJMCISUZUMAZDA-HAINACHANGHEHYUNDAI-TOYOTA-AUDIManyDomesticandGlobalOEMs;RelationshipsrequiredinmultiplecountriesLeverageeconomyofscaleforcosteffectivesupplystrategyDistributionNetworktoSupportCustomersShengyangW/HforChongqinW/HforWuhuW/HforCheryLiuzhouW/HforShanghaiW/Hfor1500MxMFuzhouW/HforSoueastGuangzhouW/HforHondaChangHeW/HforBeijingW/HforChina:Highlogisticscosts,developinglogisticserviceproviderscapabilitiesanddifferentcustomerrequirementsGlobalandlargesuppliersprovidevalueinsupplynetworkInternationalNetworkDesignLogisticsPartnersNetworkDesign:Hub&Spoke,Direct,MilkrunEngineeredRouteOptimizationInformationtoMaximizeVelocityCostAnalysis–“Whatif…”InformationManagementandCollaborationContributetoSuccessDesignandPlanningVirtualR&Dlaboratoriesandfactoriesonlinefacilitatequickturnaroundtimeforproductionprototypes,re-engineeringand24/7non-stopcollaborationInformationSystemsprovidedanalysisandcontingencyplanstoprotectcustomersduringIraqWar,LogisticsstrikesandSARS\Optimizationandmodelingtoolsforglobalsourcing,manufacturing,design,anddistributionanalysisInformationManagementandCollaborationContributetoSuccessRespondingandProblemSolvingExample:ThenewSARSpathogenwassuccessfullyidentifiedinjustover1month(Mar12toApr16)becauseoftoday’se-enabledworkenvironment.13topresearchlaboratoriesfrom10differentcountriesdeliveredthecrucialresultinrecordtime–afeatthatwouldtakeatleast1yearwithoutsuchaggregatedcollaborationandseamlessdataexchangeGrowthDemandChanges:Formationofa“virtualandoptimalorganization”comprisingofnetworkedmanufactures,dealers,suppliers,etcInformationManagementandCollaborationContributetoSuccessCostReductionSignificantlogisticcostreductionslieinprocessimprovementsenabledbyinformationsystemsandextendintotheenterpriseUpdatedReal-timeinformationtomeasureandadjustsupplychain–EspeciallycrucialtoJust-in-time/Just-In-Sequenceproduction–Electronicfleetmanagement–Production&ResourcePlanningInformationVisibilityMinimizing“disconnect”betweenthevarioustiersinthesupplychain–Linkingupthe“VirtualOrganization”–Internet,Intranet,Extranet–24/7VirtualWorksite(e-Room)www.delphi.com/suppliersDelphi’sSupplierCommunityPortal–Covisint»Increaseresponsiveness»Facilitateinformationexchange»OptimizeProblemResolutionProcessCovisintCovisint»CO-Communicate,Collaborate,andConnect»VIS-VisibilityandVision»INT-Integrate,International,andInternet–LowerTransactionCosts–OnlineMarketSpaceforSourcing–IndustryStandardProblemSolverwww.covisint.comFastandLeanSupplyChainSignificantvolumevariationingrowingmarketsStronglinkwithcustomer’splanningorganizationCapacityPlanningContingencyPlanningDemandVisibilityInformationisKingeMarketspacesoffergreatopportunityforinformationsharingwithinvaluestream–Induceintra-supplychaincooperation–Increaseinformationintegrity–Increaseininformationflow–Enhanceproduct&packagingintegrity–ReinforcelogicalinventorymanagementandimproveprocurementprocessTheaboveisachievedthroughmulti-facetedconnectivityusinginternet,intranetandextranetthroughoutthelocal,regionalandglobalvaluechainlinks“…Winningrequiresmorethanmanufacturingandsourcing,itinvolvesmanaginginformationandmaterialflow…quickly,efficiently…”Summary–CriticalSuccessFactorsCustomer–Customer-focusedMindset,ListentotheVoiceoftheCustomers–Globalsupportcapability–Proactiveproblemandcostreductionmindset–StrongrelationshipwithplanningorganizationGlobalNetwork–Commonpartswithcross-regionalvalidation–Manufacturingandsourcin