HND市场学导论outcome2

ThereportofmarketingaboutTrusty-LandFoodCandidateName:CandidateClass:CandidateSCN:Worldcount:2TableofcontentsIntroduction:...................................................................................................................3Findings:........................................................................................................................3Product:...................................................................................................................3Price........................................................................................................................5Promotion................................................................................................................6Place........................................................................................................................7ServicesMarketing........................................................................................................8People......................................................................................................................8Processes.................................................................................................................8PhysicalEvidence...................................................................................................9Changeofmarketingenvironment.................................................................................9Conclusion:..................................................................................................................10Reference:....................................................................................................................103Introduction:ThisreportusesServiceMarketingMixtoanalysisoftheTrusty-LandFoodCompany.ServiceMarketingMixiscomposesof7Ps.Iusesproduct,price,promotion,placetoanalyzetheTrusty-LandFoodCompany.Iusespeople,process,andphysicalevidencetoanalyzethebarbershop.AssumingTrusty-LandFoodCompany’smarketingenvironmentbechange.Findings:Product:Productcanbeofferedtoamarketforattention,acquisitionanduseorconsumptionthatmightsatisfyawantorneed.Theproductincludesphysicalobjects,services,persons,places,organizationsandideas.TheTrusty-LandFoodCompany’sproductsistangibleproduct.Thechannelsoftangibleproduct.Threedifferentlevelsofproduct,thethreelevelsincludescoreproducttangibleproduct.MeetisthecoreproductofTrusty-LandFoodCompany.Meetprovidesproteintopersonandmeetalsoimprovequalityoflife.ProductlineProductsarecloselyrelatedandtheyfunctioninasimilarmanagersotheproductneedsaproductline.Productlineisbenefitforsoldtothesametypesofoutletorfallwithingivenpriceranges.Trusty-LandFoodCompanycantaketheredmeetandwhitemeetdividedintotwokindsofproductionline.Thetwokindsofproductionlinecanimprovetheproductionefficiency.Trusty-LandCompany’sproductlinefromlesstomore.Theproductbecomemorethe4reasonsincludestheenterprisecompetivenessandtoattractmorecustomerandincreasesales.ProductMixProductmixisthetotalsumofalltheproductsandvariantsofferedbyanorganization.Theproductionline’swidthistwo,becausetheproductlinesproductstwokindsofmeets.Themeetsincludewhitemeetandredmeet.Productlifecycle“KittyDoggy”productlifecycle“KittyDoggy”inthegrowthperiod.Duringthisperiod,thisbrandofpetfoodisincreasesales,launchnewproductsandopponentsappear.Isuggeststhat“KittyDoggy”keeppetfoodqualityand“KittyDoggy”mastfocusesontheopponenttofindwaystoincreasesmarketshare.5PriceThesmartpricingisamountofmanychargedaproductorserviceorsumofthevaluesthatconsumersexchangeforthebenefitsofhavingorusingtheproductorservice.TheadvantageofsmartpricingisensuresalesbutinaccuratepricingtoharmthecompanysuchasunderpricedclosenotbacktothecostsotheTrusty-LandFoodCompanymasttakethesmartpricinginproduct.Governmentpolicy,Organizationobjective,ChannelsofDistribution,Cost,andWeatherisfactorsthataffectpricing.Governmentpolicy:Governmentpolicyaffectsthepricing.Government’snewdietaryguidelinesisrecommendpeopletoeatwhitemeatsoredmeatsaleswillbedeclineandwhitemeatsalesrise.Trusty-LandFoodCompanyinordertomaintainsalesofredmeatsoredmeatbesuitablereducedprice.Redmeatsalesrisesoredmeatbetakeaappropriateprice.Cost:Trusty-LandFoodCompanyhasalotofdistributorsthroughoutthecountry.Meatproductsneedfreshsomeatintheprocessoftransportationneedkeepfreshthatincreasethecost.Thecompanyinordertoprofitsomeetriseinprice.GeneralPricingApproachPenetrationPricing:Trusty-LandFoodcompany’s“KittyDoggy’’inthegrowthperiodsopenetrationpricingforpetfoodcanattractsmorecustomerthatcanincreasesales.Penetrationpricingcanhelp“KittyDoggy’’gainmoremarketshareandtopromote“KittyDoggy’’Competitivepricing:Trusty-LandFoodCompanyfocusesoftheopponentsthatcanhelpTrusty-landuponthemopponents.Trusty-LandCompanyfocusesonopponentsthatcanhelpcompanywinthepricewarandkeepTrusty-LandFoodCompany’sdominance6PromotionPromotioniskindsofaactivities.Promotesproductorserviceanditsmeritstotargetcustomersandpersuadethemtobuy.Themainpromotionaltoolsavailabletomarkethavefivetypesthatisadvertisin