供应链管理-第三版-Unit2-习题与答案

Chapter2SupplyChainPerformance:AchievingStrategicFitandScopeTrue/False1.Acompany’scompetitivestrategydefinesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.Answer:TrueDifficulty:Easy2.Thevaluechainemphasizesthecloserelationshipbetweenallthefunctionalstrategieswithinacompany.Answer:TrueDifficulty:Moderate3.Acompany’sproductdevelopmentstrategydefinesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.Answer:FalseDifficulty:Moderate4.Acompany’sproductdevelopmentstrategyspecifiestheportfolioofnewproductsthatitwilltrytodevelop.Answer:TrueDifficulty:Easy5.Acompany’ssupplychainstrategyspecifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.Answer:FalseDifficulty:Easy6.Acompany’ssupplychainstrategydeterminesthenatureofprocurementandtransportationofmaterialsaswellasthemanufactureanddistributionoftheproduct.Answer:TrueDifficulty:Easy7.Thedegreeofsupplychainresponsivenessshouldbeconsistentwiththeimplieduncertainty.Answer:TrueDifficulty:Easy8.Thedegreeofsupplychainresponsivenessdoesnotneedtobeconsistentwiththeimplieduncertainty.Answer:FalseDifficulty:Moderate9.Toachievecompletestrategicfit,afirmmustensurethatallfunctionsinthevaluechainhaveconsistentstrategiesthatsupportthecompetitivestrategy.Answer:TrueDifficulty:Moderate10.Toachievecompletestrategicfit,afirmmustensurethatallfunctionsinthevaluechainhavediversestrategiesthatsupportfunctionalgoals.Answer:FalseDifficulty:Moderate11.Becausedemandandsupplycharacteristicschange,thesupplychainstrategymustchangeovertheproductlifecycleifacompanyistocontinueachievingstrategicfit.Answer:TrueDifficulty:Easy12.Thesupplychainstrategymustbeestablishedatthebeginningoftheproductlifecycleandnotchangedifacompanyistocontinueachievingstrategicfit.Answer:FalseDifficulty:Easy13.Toretainstrategicfit,supplychainstrategymustbeadjustedoverthelifecycleofaproductandasthecompetitivelandscapechanges.Answer:TrueDifficulty:Moderate14.Theintercompanyscopeofstrategicfitisessentialtodaybecausethecompetitiveplayingfieldhasshiftedfromcompanyversuscompanytosupplychainversussupplychain.Answer:TrueDifficulty:Moderate15.Theintercompanyscopeofstrategicfitisnolongerrelevanttodaybecausethecompetitiveplayingfieldhasshiftedfromcompanyversuscompanytosupplychainversussupplychain.Answer:FalseDifficulty:Easy16.Theintercompanyscopeofstrategicfitrequiresfirmstoevaluateeveryactioninthecontextoftheentiresupplychain.Answer:TrueDifficulty:Moderate17.Thereisacloseconnectionbetweenthedesignandmanagementofsupplychainflowsandthesuccessofasupplychain.Answer:TrueDifficulty:EasyMultipleChoice1.Acompany’scompetitivestrategya.definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.b.specifiestheportfolioofnewproductsthatitwilltrytodevelop.c.specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.d.determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.e.determineshowitwillobtainandmaintaintheappropriatesetofskillsandabilitiestomeetcustomerneeds.Answer:aDifficulty:Moderate2.Acompany’sproductdevelopmentstrategya.definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.b.specifiestheportfolioofnewproductsthatitwilltrytodevelop.c.specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.d.determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.e.determineshowitwillobtainandmaintaintheappropriatesetofskillsandabilitiestomeetcustomerneeds.Answer:bDifficulty:Easy3.Acompany’smarketingandsalesstrategya.definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.b.specifiestheportfolioofnewproductsthatitwilltrytodevelop.c.specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.d.determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.e.determineshowitwillobtainandmaintaintheappropriatesetofskillsandabilitiestomeetcustomerneeds.Answer:cDifficulty:Moderate4.Acompany’ssupplychainstrategya.definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.b.specifiestheportfolioofnewproductsthatitwilltrytodevelop.c.specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.d.determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.e.determineshowitwillobtainandmaintaintheappropriatesetofskillsandabilitiestomeetcustomerneeds.Answer:dDifficulty:Easy5.Whichofthefollowingdeterminesthenatureofprocurementofrawmaterials,transportationofmaterialstoandfromthecompany,manufactureoftheproductoroperationtoprovidetheservice,anddistributionoftheproducttothecustomeralongwithfollow-upservice?a.Competitivestrategyb.Productdevelopmentstrategyc.Marketingandsalesstrategyd.Supplychainstrategye.noneoftheaboveAnswer:dDifficulty:Easy6.Whichofthefollowingdefinesthesetofcustomerneedsthatacompanyseekstosatisfyt