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汽车自主品牌对我国汽车的影响I摘要随着经济全球化和一体化的不断深入，以及中国加入世贸组织中国汽车市场竞争格外激烈。拥有高价值的汽车品牌成为汽车行业最重要的竞争优势之一，我国汽车同全球汽车巨头一起进入了品牌竞争的时代。经过20多年的发展，中国自主汽车品牌自身已由自发模仿迈入自主创新的新阶段，产品、服务和品牌的全面转型逐渐被提上日程。但先天的因素，决定自主品牌自身仍有很多问题需要克服。全球范围来看，在全球经济危机和汽车市场“东方不亮西方亮”的大背景下，国外行业巨头纷纷将注意力更多的集中在中国市场，自主品牌势必遭遇更大力度的围堵和打压。同时，国家和政府对我国汽车工业在国民经济中的地位有了新的认识，对自主品牌在发展我国汽车工业中的重要地位进行了重新定位，明确表示大力扶持和发展自主品牌。因此，努力提升自主品牌汽车的国际竞争力，解决发展过程中存在的问题，对于我国经济发展具有重要的战略意义。关键词：本土汽车企业，自主品牌，品牌发展战略，对策汽车自主品牌对我国汽车的影响IIAbstractAutomarketofChinabecomesmorecompetitivewiththedevelopmentofeconomicglobalizationandChinaentryofWTO．Thosehighvaluableautobrandshavecompetitivepredominanceinmarket，Domesticautocompaniesandworldautogiantstogetherenterintotheeraofbrandcompetition．Thepast20yearshaswitnessedthegreatchangeofChineseautomobileindustrywhichhadsetthestepfromthephaseofimitationintoself-innovation．Theremarkablefeaturehereisthatthethansitionofproducts，serviceandbrandhasbeenemphasizedmoreandmore．However，aseriesofproblemsshouldbeconsideredtomakethetransitionavailable．Forexample，afewofforeignautomobilegiantshasturnedtheireyesintoChineseautomarketwhichsurelyresultintotheoppressionoflocaldevelopmentunderthebackgroundofglobalfinancialcrisis．Meanwhile，Chinesegovernmentwilltakeactionstosupportthedevelopmentoflocalautomobileindustryheavilybasedonthere-positioningstrategy．Itisreallyimportantfortheeconomicdevelopmentofourcountrytotrytoimprovetheinternationalcompetitivecompetenceoforiginalhandcarandsolvetheproblemoccurredduringthedevelopingprocess．Keywords:locatedautomanufacturer，ourownautobrands，branddevelopmentstrategy，countermeasures汽车自主品牌对我国汽车的影响III目录1引言..................................................................................................................................12国内汽车自主品牌的发展现状和存在的问题................................................................22.1国内汽车自主品牌的市场现状..................................................................................................22.2国内汽车自主品牌发展存在的问题..........................................................................................32.2.1缺乏技术创新...................................................................................................................32.2.2产品档次偏低...................................................................................................................32.2.3品牌形象较差...................................................................................................................42.2.4规模偏小...........................................................................................................................43本土汽车企业发展自主品牌的必要性分析....................................................................53.1新经济时代的迫切要求.............................................................................................................53.2汽车同质化时代实施竞争的有效方式.....................................................................................63.3汽车厂家们实施市场竞争的关键手段......................................................................................63.4国内汽车企业避免受制于跨国汽车企业的核心......................................................................74影响自主品牌发展战略的重要因素分析........................................................................74.1企业内部因素对自主品牌发展战略的影响.............................................................................74.1.1企业规模的影响...............................................................................................................74.1.2技术研发能力的影响.......................................................................................................84.1.3企业家的影响...................................................................................................................94.1.4企业文化的影响...............................................................................................................94.2企业外部因素对自主品牌发展战略的影响.............................................................................94.2.1政府行为和产业政策的影响...........................................................................................94.2.2汽车品牌竞争者的影响.................................................................................................104.2.3消费者的影响.................................................................................................................105中国汽车行业自主品牌发展战略的对策研究..............................................................105.1政府层面...................................................................................................................................115.1.1制定鼓励自主技术创新的各项政策与法规.................................................................115.1.2深化经济体制改革，按经济发展的内在联系组建汽车工业.....................................115.1.3加强产业指导和引导，提高技术和法规标准.............................................................115.2行业层面...................................................................................................................................125.2.1促进创新技术交流与自主产品专利保护的指导.........................................................125.2.2形成创新人才的交流和培养的服务网络体系.............................................................125.3企业层面...................................