基于家电连锁业的供应链管理研究

南京财经大学硕士学位论文基于家电连锁业的供应链管理研究姓名：施小慧申请学位级别：硕士专业：企业管理指导教师：乔均20051222IBestBuy()IIABSTRACTDomesticappliancechainsenterprisesexpandedrapidlyrecently,asthenumberofchainstoresincreasingmarkedly,theheadquarters’responsetochainstoresinothercitiesbeingslowly,sodomesticappliancechainsenterprisesenhancetheflattenrebuildingoforganizestructure,thechangeoforganizestructuredesirebettersupplychainmanagement.Sohowtoenhancethesupplychainmanagementhasbecamethekeyquestionoftheexperts,andisalsotheresearchobjectiveofthisthesis.Thisthesisreviewstheliteratureofsupplychainmanagementandthesupplychainmanagementofappliancechainsindustry.Aftertheorycomparing,thisthesistriesoutthreesupplychainmanagementfactorsinappliancechainsindustry--customerservicemanagement,inventorymanagementandtransportationmanagement.Inordertoexplorethesupplychainmanagementcharacteristicoftheexpandedappliancechainsindustry,theauthoranalysesthesupplychainmanagementmechanismofdomesticappliancechainsandoverseasaccordingasthethreefactorsabove,resolvesthesupplychainmanagementcasesofBestBuyandSuNingbasedoninvestigation.Throughqualitativeandquantitativeanalyzeofcustomersatisfaction,inventoryturnoverandtransportcosts,theauthorfindsoutthecausethatmakethesupplychainmanagementdifferencebetweendomesticappliancechainsindustryandoverseas.Afterdemonstrationanalyzeandcomparingwecanseethat:appliancechainsenterprisesoverseascanstrengthentheirsupplychainmanagementundertherapidexpandedcircumstance.Incustomerservicemanagementaspect,theyattachimportancetoconsumerdemandresearch,canadaptthestoremodeintimetoaccommodatewithcustomers;spendmuchtoattempt“experiencemarketing”;offermoreandbetterincrementserviceforcustomers.Ininventorymanagementaspect,theymanagetheadvancedinventorymanagementmodeactivelycollaboratewithsuppliestoforecastdemandchangeofconsumers;adjustcommoditycombinationintime,increasehighmovegoodstoreduceinventorycosts;takeupwithinventoryinformationsystemsconstructionandimproveinventorymanagementlevelaccordingly.Intransportationmanagementaspect,theytakethecombinationofownmotorcadetransportandcarriertransport,exercisethetransportationprojectofferedbyprofessionaltechniquecompanyadequately,matetoreducetransportationcosts.Nowdomesticappliancechainsenterpriseshaven’tliveuptocustomer-centricityIIIindeed,stilltakestraditionalmerchandiselayoutmode,lacktheintegerconceptofsupplychainmanagement,theinformationsystemconstructionisloweretc.Thisthesisputsforwardthecountermeasurestoimprovethesupplychainmanagementofdomesticappliancechainsenterprises.Incustomerservicemanagementaspect,domesticappliancechainsenterprisesshouldstrengthencustomer-centricityoperatingmodel,popularize“experiencemarketing”andoffermoreincrementserviceinordertoupgradecustomerloyalty.Ininventorymanagementaspect,theycantakeCPFR(Collaboration,Planning,ForecastingandReplenishment)inventorymanagementmodelandstrengthentheinventoryinformationsystemconstruction.Intransportationmanagementaspect,theycanmakebettercollaborationwithTechnologyCompanyandusetheirmoderntransportationmanagementprograminordertoreducetransportationcosts.KEWODRSApplianceChains;SupplyChainManagement;CustomerServiceManagement;InventoryManagement;TransportationManagement111.120041211WTO32005200121920023142003400200464820051181400118164831421962%27.40%43.40%82.30%02004006008001000120014002001200220032004200500.10.20.30.40.50.60.70.80.92002-20061.11.1200327.4%200462%200582.3%21.21.21MartinChristopher221BestBuy199719972722005668Best1[EB]2006-3-82[J]200218-10.3Buy51.21.2.11.2.2123BestBuy45461.3SCMSCMSCM1.31.2.351.31.3.11985Houlihan(SupplyChainSC)3(SupplyChainManagement,SCM)Phillip,1997)419985Metz,1998)62000Mentzer,20017David,2004820013HoulihanInternationalSupplyChainManagement[J]InternationalJournalofPhysicalDistributionMaterialManagement,1985,15:23-24.4PhilipKolter.MarketingManagement—Analysis,Planning,Implementation,andControl[M].NewYork:InternationalPrenticeHallInc,1997:85.5[D]20046Metz.SupplyChainManagementReview[J]SupplyChainManagement,1998,32(1):20.7[M]200541.8[]·[M]20041126GB/T1835420019200210200411RightProductRightTimeRightQuantityRightQualityRightStatusRightPriceRightPlace1.3.22080Deloitte20041220%(GFK)200513232200420%9[D]200610[M]2002511SCM[M]20041212[N]20044(22)313-GFK[EB/OL]2006-2-237BestBuy2004CircuitCityBestBuy1415(2004)801619981714[J]2004623-2415[J]DM20051223-2616[J]2004620-2117[J]DM20051215-218520031819981920032020062120052218[J]2003622-2319[M]19988920[J]2003268(8)171-17221[J]2006815-1622[D]2005920042320042420052523[D]200424[J]2004423-2425[D]20051022.126102.12.12726[M]20054427[M]200544112.22820502090CustomerSatisfaction2950%2.234.6%19.62%3028[EB]2006-3-829.[J].2002522.30[D]20041254.22%34.60%19.62%0.00%10.00%20.00%30.00%40.00%50.00%60.00%2.2(%)2001-200514.10%9.38%5.89%5.59%14.47%2.19%2.41%1.79%2.37%2.99%16.29%11.79%7.68%7.96%17.46%0.00%2.00%4.00%6.00%8.00%10.00%12.00%14.00%16.00%18.00%20.00%200120022003200420052.32.3200114.47%20025.59%2003200514.10%2003131.79%20042005200320037.68%200411.79%200516.29%20032.2.1313231[M]20021032[D]2004142.2.2Inventor