安达信－供应链管理特点

TheCharacteristicsofSupplyChainManagementComplexity,Variability,ConflictingObjectives(海量营销管理培训资料下载)©1999AndersenConsulting1OrderResponseTimeProductAvailabilityLeadTimeOrderChangesDueDatePerformanceResourceInvestmentAssetProductivityInventorySupplier&CapacityContractsLevelofServiceCostofServiceTheBusinessChallenges(海量营销管理培训资料下载)©1999AndersenConsulting2ComplexityVariabilityConflictingObjectivesWhatarethecharacteristicsofSupplyChanManagement,whyisitsohardtomanage?(海量营销管理培训资料下载)©1999AndersenConsulting3ComplexityLeadTimesLimitFlexibilityLittleorNoPredictabilityandPoorProductMixJanuary?????????????????????????????ChronicCapacityShortagesCurrentProcessesandStructuresInhibitPerformanceInventoryUsedtoCoverProblemsComplicationsintheElectronicsIndustryComplexityinComponent/SemiconductorManufacturing•Masscustomization•Personalization•Productmixeffectsoncapacity•Multipleoptions•Contractedvs.ownedcapacity•Combinedmake-to-forecastandmake-to-order•InvertedBOM•Binning•Multi-stageglobalproduction(海量营销管理培训资料下载)©1999AndersenConsulting4UncertaintyinthesupplychainresultsinsignificantvariabilityEarlyOn-timeLateEarlyOn-timeLateUnderForecastOverEarlyOn-timeLateCustomerDemandSupplierPerformanceManufacturingCustomerDeliveriesRawMaterialsFinishedGoods•PastPerformance•MarketResearch•AnalyticalTechnique•IncentivePrograms•Responsiveness•Transportation•Location•Quality•ProcessDesign•ProductDesign•Capacity•QualityByTomDavis(海量营销管理培训资料下载)©AndersenConsulting19985SupplyChannelOrdersActualLaunchRealShortageReturns/CancellationsOver-SupplyChannelFillandPhantomDemandTargetLaunchEndofLifeTrueEndCustomerDemandUnitsPerPeriodTimeMultipleforecastsandunreliablefulfillmenttodaycreatethebullwhipeffect.(海量营销管理培训资料下载)©1999AndersenConsulting6Shortenedproductlifecyclehasincreasedtheuncertainty.Ramp-upOngoingEndofLifeRamp-upOngoingEndofLifeRoleofInventoryHighUsualLowCostofShortageHighUsualLowCostofOverageLowUsualHighByProfessorHauL.Lee,StanfordUniversity(海量营销管理培训资料下载)©1999AndersenConsulting7VariabilityNatural•Demand•Materialsupply•Production•DistributionSelf-Introduced•Replenishmentstrategies•Planningprocesses•Inventorystrategies(海量营销管理培训资料下载)©1999AndersenConsulting8TraditionalfunctionalalignmentscontinuetoimpedeSupplyChainPerformance.—MisalignedFunctionalGoals&Behaviors—PurchasingManufacturingDistributionSales&CustomerServiceGoal:Behavior:LowestpurchasepriceHighestutilizationLowestcost100%customersatisfactionLongleadtimesHighrawmaterialinventorylevelLongrunlengthsInflexibleschedulesHighWIPinventoryLongorderfilltimesInflexibleschedulesHighinventoriesPromiseflexibility(海量营销管理培训资料下载)©1999AndersenConsulting9ConflictingObjectives-ManufacturingLittle’sLawLittle’sLawAssetUtilizationWIPINVCycleTimeVariabilityWIPCycleTimeVariability(海量营销管理培训资料下载)©1999AndersenConsulting10ConflictingObjectives-CustomerLittle’sLawAssetUtilizationWIPINVCycleTimeVariabilityOrderResponseTimeEarlyWarningsDueDatePerformanceFillRates(海量营销管理培训资料下载)©1999AndersenConsulting11ConflictingObjectives-CorporateLittle’sLawAssetUtilizationWIPINVCycleTimeVariabilityOrderResponseTimeEarlyWarningsDueDatePerformanceFillRatesMarketShareProfitMarketRisk