家乐福战略和全球供应链

精品资料网.www.cnshu.cnIncreaserevenuegrowthto5%perannumIncreaseoperatingmarginfrom10%to15%by2004Deliveranincremental€2.7billioninoperatingprofitby2004PathtoGrowthidentifieswhatwewilldotodeliveronourpromisestoshareholders:ProvideUnileverwiththeplatformtodeliversustainablegrowthUnileverNote:FiguresdonotincludeBestfoods精品资料网.www.cnshu.cn100120140160180200Q497Q198Q298Q398Q498Q199Q299Q399Q499Q100Q200Q300UnileverPeerGroupUnileverSharePricePerformancevPeerGroup“Shadow”(BasedonQuarterlyAverageShareprices)WhydoweneedthePathtoGrowth?TheMarketisconcernedaboutourabilitytoexecuteourstrategyPeerGroup:Beiersdorf,Avon,Cadbury,Clorox,CocaCola,Colgate,Danone,Eridania,Gillette,Heinz,Kao,Lion,L’Oreal,Nestle,P&G,PhilipMorris,ReckittBenckiser,SaraLee,Shiseido,PepsicoUnileverSharePricePerformancevPeerGroup“Shadow”精品资料网.www.cnshu.cnPathtoGrowth--6primarystrategicthrusts精品资料网.www.cnshu.cnWhatisourstrategyforthePathtoGrowth?usingconsumerinsighttodeliversuperiorconsumerbenefitsasharplyfocusedbrandportfolionew,alternativechannelssimplifyingourprocessesandstructuredrivingsynergiesandefficienciesacrossthesupplychainCentraltothisisanEnterpriseCulture,whichfosterspassionforwinningconnectedcreativityliberatingrigouráIncreaserevenuegrowthbyáIncreaseoperatingmarginbyallowingustofocusourinvestmentonadvertisinganddevelopmentallowingustoreducecostsandincreaseinvestments精品资料网.www.cnshu.cnWorldClassSupplyChainWeaimto:ClosethegaptoworldclassinsupplychainwithinthreeyearsBy:EstablishingaGlobalBuyingprogrammeEstablishingaworldclassmanufacturingprogrammeResultingin(approximately):100fewermanufacturingsites€€1.6billionbuyingsavingsbyend2002€€0.5billionmanufacturingsavingsperannum精品资料网.www.cnshu.cn“Theonlywaytosafeguardourpositionistoperform,todeliver,andtogrowourbusiness.”精品资料网.www.cnshu.cn•DepthandbreadthoftheSupplyChainProfessionalSkills•Anexcellentoverallunderstandingofthebusiness,it’sprocessesandtheirlinkages•Businessbehaviours•OutstandingperformanceSupplyChain-Whatdoesittaketosucceed?精品资料网.www.cnshu.cnTheSupplyChainProcessModelPlanSourceMakeDeliverSupplyChainMission&StrategyBrandDevelopmentBrandDevelopmentCustomerDevelopmentCustomerDevelopmentSuppliersSuppliersConsumers&CustomersConsumers&CustomersInformationManagementHumanResourceManagementQuality&BusinessExcellenceFinanceManagementSafety,Health&EnvironmentTechnologyManagement精品资料网.www.cnshu.cnSupplyChain-theHeartofOperations•Plan/Source•Plan/Make•Plan/DeliverPlanninglinkstheprocessestogether精品资料网.www.cnshu.cnDrivingValueCreationintheSupplyChain•‘BeatingtheFade’:•continuousinnovationandcostsavings•Growththrough:•makingnewproductsavailable•improveddistribution•bettercustomerservice•Increasedmarginsthrough:•costsavingsalongthesupplychain•overheadcostreduction•reducingcomplexity•Capitalefficiencyimprovements:•minimisinginvestmentinplant&equipmentandinventoriesTheseelementstogethercontributemorethan50%ofUnilever’stotalValueCreation精品资料网.www.cnshu.cnOrganisationalDevelopment•Businesshasmoved,andcontinuestomove,towardsprocessmanagement•EmergenceofSupplyChainprocessroles•AcareerintheSupplyChainrequiresdevelopmentofbreadthanddepthofskills,Leadershipcompetencies,andexperience精品资料网.www.cnshu.cnWhatdoSupplyChainpeopleinUnileverdo?•Rolesindifferentpartsoftheorganisation–factories–regionalsupplychains–businessgroups–corporatecentre•Roles:–withstrategicfocus–inamoreoperationalenvironment,•Rolesinvariouspartsofthesupplychain:Plan–Source–Make–Deliver•Roleswhichfocuson–themulti-localaspectsofthebusinessatanationalorregionallevel–themultinationalaspects•Rolesinrelatedprofessions,e.g.R&D,CustomerManagement•RolesinQA,SHEandTechnicalManagement精品资料网.www.cnshu.cnBuildingSuccessfulCareersFocusesOn:•Processesandtoolsusedincareerdevelopment•Keycareerbuildingblocks•Careerphases•Theneedforbreadthanddepthofskillsandexperience•Theimpactofeachindividual’spotential•Theimportanceoftacticalandstrategiccareerplanning•Theneedforaglobalperspective•Planninglifeandcareer精品资料网.www.cnshu.cnBuildingCareers-KeyPrinciplesSuccessfulcareersarebasedonoutstandingperformancefoundedonskills,competenciesandexperienceExperienceProfessionalSkillsLeadershipCompetenciesPerformance精品资料网.www.cnshu.cnBuildingCareers-KeyPrinciplesSuccessfulcareersarebasedonoutstandingperformancefoundedonskills,competenciesandexperienceExperienceProfessionalSkillsLeadershipCompetenciesPerformance精品资料网.www.cnshu.cnTheLeadershipGrowthCompetencies精品资料网.www.cnshu.cnFocusonGrowth(ineverysense)精品资料网.www.cnshu.cnWhatistheLeadershipGrowthProfile?Itis:•Aleadingedgecompetencymodelthatfocusesondrivinggrowththroughoutthebusiness•Atoolfordevelopmentandassessmentofperformance–Byhelpingourleadersgrow,wewillgrowourbusiness•ApplicabletoeveryoneatWL2andabove精品资料网.www.cnshu.cnWhyweneedtodevelopCompetencies?SUPERIORJOBPERFORMANCECompetenciesKnowledge&SkillsPersonalcharacteristics(values,traits,motives)shapingHOWthejobisundertakenMeasuredbyclearlyobservablebehaviourTransferableknowledgeandabilities(professionalandgeneral)todoWHATisrequiredbythejobMeasuredbydemonstratedcapability精