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Unit1OrganizationTeachingobjectives:1)Graspthemainideaandstructureofthetext;2)Masterthekeylanguagepointsandgrammaticalstructuresinthetext;3)ReadingstrategyandmethodsTeachingcontents:ReadingA&BTeachingfocuses:1)themainideaofthereadingA&B;2)thekeylanguagepointsandgrammaticalstructuresinthetext;3)Howtomakeacompanyintroduction?Teachingmethods:Task-basedApproach;CommunicativeLanguageTeaching;ActivityTeachingApproach;Question-answerTeachingApproach.Teachingaids:blackboard,multimedia,tapeTeachingprocedures:Step1GreetingsStep2Warming-up1)askSsaquestion:Whatisalogo?2)askSstolookatthelogosinTask1andgivethenamesofthecountries;3)askSstobrainstormasmanycompaniesaspossible,theninviteseveralSstopresenttheiranswers.Step3ReadingA1)NewwordsandphrasesA)AskseveralstudentstoreadthesenewwordsandphrasesB)Askstudentstoreadthewordsandphrasesaftertheirteacher2)SkimmingA)Askstudentstoreadthetextasquicklyastheycanandtriedtogetthemainideaofthispassage.B)Askstudentstoreadthetextagain,thenfinishTask1onP53)IntensiveReading①Astheworld'smostpopularInternetsearchengine,Googleisoneofthegreatestexamplesofonlinesuccess.Searchengine搜索引擎browser浏览器Online线上的；在线online/internet/e-banking网上银行goonline上网②Tryingtofindabetterwayforwebuserstosearchforrelevantpages,Pagehadanideathatthiscouldbeachievedbyexaminingtherelationshipsbetweenwebpages.relevanta.closelyconnectedwiththesubjectyouarediscussingorthesituationyouarethinkingaboutberelevantto与....有关e.g.Whatexperiencedoyouhavethatisrelevanttothisposition?achievev.tosucceedinreachingaparticulargoalorstandardbymakinganeffortforalongtimeachievementn.成绩，成就e.g.After10yearsofhardwork,hefinallyachievedsuccessinhisbusiness.③Thetechniqueappearedtobesuccessful.appearedtobe/dotogivetheimpressionofbeingordoingsomethinge.g.1.Sheappearedtobeinherlatethirties.2.Theyappearednottoknowwhatwashappening.④Afterafewyearsofgrowthfueledbyeagerinvestors,Googlewentpublic.ManyGoogleemployeesbecameinstantmillionaires.fuelv.toincreasesomething;tomakesomethingstronger;tosupplysomethingwithmaterialthatcanbeburnttoproduceheatorpower刺激，给.....提供燃料e.g.1.Hiswordsfueledherangerstillmore.2.Thestoredoilcouldfuelthenationforsixmonths.eageradj.渴望的；热切的；热心的beeagertodosthinvestorinvestv.investin投资toinvestingovernmentbonds投资于政府公债gopublic(ofacompany)tostartsellingsharesontheStockExchangee.g.ThiscompanyisamongthefirstonesthatwentpublicinChina.instanta.happeningimmediately;(offood)thatcanbemadequicklyandeasilye.g.1.Shetookaninstantdisliketome.2.instantcoffee/instantnoodles⑤GooglehasrecentlyacquiredYouTube.comwhichistheInternet’slargestvideo-sharingwebsiteandcontinuestoaddnewfeatureseverydayincludingtoolbars,email,andadvertising.acquirev.togainpossessionof;togainsomethingbyone'sownefforts,abilityorbehaviore.g.1.Thecompanyhasjustacquiredsomenewproperties.2.ShehasacquiredagoodknowledgeofEnglish.featuren.somethingimportant,interestingortypicalofaplaceorthinge.g.AnimportantfeatureofVanGogh's(梵高)paintingsistheirbrightcolors.v.toincludeaparticularpersonorthingasaspecialfeaturee.g.Thenewcarfeatureshighspeedandsafety.⑥Inadditiontoitsgrowthandpopularity,GooglehasalsobeennamedthenumberonecompanytoworkforintheUnitedStates.Ittendstostayawayfromtypicalofficedesignsandtriestomaketheofficeaplacewhereemployeesarecomfortableandfreetoexcelattheirwork.inadditiontoaswellas;besidese.g.Inadditiontotheapplesyouaskedfor,Iboughtyousomeorangesandbananas.tendtotobelikelytodosomethingortohappeninaparticularwaybecausethisiswhatoftenorusuallyhappense.g.1.Womentendtolivelongerthanmen.2.WhenI'mtired,Itendtomakemistakes.stayawayfromnottogonearaparticularpersonorplacee.g.Iwantyoutostayawayfrommyhome.typicala.havingtheusualqualitiesorfeaturesofaparticulargrouporthinge.g.Thisadvertisementisatypicalexampleoftheirmarketingstrategy.excelv.tobeverygoodatdoingsomethingexcel(in/at)e.g.1.Theschoolexcelsinsports.2.Shehasalwaysexcelledatforeignlanguages.⑦Today,GoogleownsYouTube,Bloggerandotherhotwebsitesandhasbecometheleaderintermsofad-basedrevenueontheweb.Thebrainchildoftwostudentshasbecomeabillion-dollarcompanyandoneofthebest-knowntrademarksintheworld.Google’shistoryservesasaperfectmodelandinspirationforInternetentrepreneurstoday.intermsoffromthepointofviewof;withregardto;concerninge.g.Intermsofenvironmentalprotection,thisprojectisexcellent.thebrainchild(ofsb)anideaorinventionofonepersonorasmallgroupofpeoplee.g.ThisfestivalwasthebrainchildofTonySmith.serveastobesuitableforaparticularusee.g.Thesofawillserveasabedforanightortwo.4）Exercises5)MakingacompanyintroductionStep4ReadingB1)NewwordsandphrasesA)AskseveralstudentstoreadthesenewwordsandphrasesB)Askstudentstoreadthewordsandphrasesaftertheirteacher2)SkimmingA)Askstudentstoreadthetextasquicklyastheycanandtriedtogetthemainideaofthispassage.B)Askstudentstoreadthetextagain,thenfinishTask1onP73)Languagepointsprofilen.轮廓，外形；简介‘概况objectiven.目标a.目标的，客观的manufacturev.manufacturerarangeof一系列，一套lookto展望，盼望basebebasedon根据，以....为基础onthebasisof根据，基于.....providefor提供，供应beresponsiblefor对....负有责任taketheresponsibilityfor承担责任upto达到，到达4)Exercise(Task2)Step5Homework1)To