**□、。、、。、。、、。2005“、、、”。2006、。、。2010509395349937114。152、153、20470%。80%“”①。752.7600.99.5。。、、“”、、、。—84—《》201112*①“”ZR2011GL002.2010.2011。。201014、、、、。。201039510。“”。、。、、。。。。、、。、。。。、。、。。、、“”、。、。。、、。—94—、。1。、。。。2。、。。。3。、、。。。。、。1.。1。。2。。、、、。3。、。4。。、。。2.。1。。、。2。、。3。、、。3.。1。。。2。、、、。3。、。—05—《》201112AHP。。。、、2010。、。。1.。1。12.、。1~91。。1135792、4、6、8ijaijji1/aij。1。2。MATLABλmax=3.0092ω=0.46600.84680.2565T。ωω=0.29700.53960.1634T。CR=CI/RI=0.0079<0.1。50%。。。。。、。2A11/222131/21/312。3。MATLABλmax=4.1172ω=0.14690.21780.55290.0823TCR=0.0434<0.1。—15—3B111/21/32211/4334151/21/31/513。4。MATLABλmax=3.0183ω=0.48840.85270.1862Tω=0.31960.55840.1220T。CR=0.0158<0.1。4B211/232141/31/414。5。MATLABλmax=3.0037ωω=0.64830.22970.1220TCR=0.0032<0.1。5B31351/3121/51/213.。6。30%。、。、。。、、。。、。、、。、、、、。60.29700.53960.16340.31960.094950.55840.165820.12200.036290.14690.079360.21780.117530.55290.298310.08230.044470.64830.105940.22970.037580.12200.019910。—25—《》201112、、。、、。、。、。、。。1.“”。、“”。。、“”。。、。。。。“”“”。。“”。、、。2.。。。、、。。。、。。。3.。。—35—、。、。。“”。。。。1、、、、。2。3。。。。。4.。、。、。、、、。5.。、、、、、、、、、。1..SWOT.201162...2010123...20104..201125...2010106...201047...2010118...201149..2010.2011250014—45—《》201112Vol.35SerialNo.384ProfessionalCooperativeOperationandtheCultivationofFarmers'CollaborationCapabilityEvidencefromtheRuralAreasofGuigangCityGuangxiProvinceXIAOFuqun35…………………TheTransferoftheIrrigationWaterRightsonMarketandtheExtensionPoliciesJIANGDonghuiJINXueandHUJilian42…………………………………………………………………ThetransferoftheirrigationwaterrightsonmarketwassupportedbythenewpoliciesinChina.Somecaseswereintroducedandthepropertiestotransferwaterrightsfromagriculturaltonon-agricul-turalsectorwereshowed.Bytheanalysesthetransferofwaterrightscouldencourageagriculturetosavewaterandincreasethesocialandeconomicalsurplusatlarge.Thereforethepaperpointedouttoextendthewaterrighttransfermeanwhiletostrengthentheconstructionofthetransferinstitutionsandlaws.FactorsInfluencingSustainableDevelopmentofNewRuralFinancialInstitutionsandtheCountermeasuresGEYongboZHOUZhuojunandMAYunqian48………………………………………TheempiricalresearchshowsthatproductandserviceinnovationisthemostimportantfactorInflu-encingsustainabledevelopmentofnewruralfinancialinstitutions.Thesecondimportantfactorisquali-tyofstafftheninstitution'svisibilitycorporategovernancefiscalandtaxationpolicyetc.Accord-inglythepaperputsforwardcorrespondingcountermeasures.ResearchontheDevelopmentofRuralCommercialFinancialInstitutionsCaseofaRuralBankinJiangsuProvinceLIULiang55…………………………………………………………………………AnEmpiricalAnalysisontheWillingnessofRuralFinancialInstitutionstoOfferRuralLandFinancialBusinessesandItsInfluencingFactorsBasedonIinvestigationofSomeRuralFinancialInstitutionsinNingboCityZhejiangProvinceLINLefenandWANGJun60………………EmpiricalStudyonFarmers'DemandWillingnessforAgriculturalScienceandTechnologyTrainingServicesandItsPerformanceACaseofJiangsuProvinceXUJinhaiJIANGNaihuaandQINWeiwei66……………………………………………………………BasedonquestionnairesfromdifferentpartsofJiangsuProvinceusingextendedrankedmulti-classlogisticmodelthestudyexaminesdifferentrolesofinfluentialfactorsoffarmers'demandwilling-nessforagriculturalscienceandtechnologytraining.Itconductsanempiricalstudyonthetrainingper-formancewithstructuralequationmodelSEM.TheLifeEthicsandPublicSpiritofPeasantsandPolicyEnlightenmentonCulturalConstructionofNewRuralAreaXIAGuofeng73…………………………………………………………………………Basedontheinvestigationdatafrom20villagesin5provincesthispaperanalysisthepeasants'viewofmarriageandlovefilialpietybirthviewsuccessfulevaluationstandardtheirsenseofidenti-tytothevillagetheirwillingnessofpublicparticipationandbehaviorchoice.Theresultsshowthatthepeasant'slifeethicsarebecomingweakerandinaseriouslackofpublicspirit.Theweakeningoflifeethicalandpublicspirithappensalongwiththeweakeningofruralpublicculturallife.Thereforetheconstructionofnewruralcultureshouldbestrengthenedinthewayofmaintainingtheethicsofrural—111—