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FordMotorCompanyBriefIntroduction•BrandName：Ford•Industry:Automotive•Founded：June16,1903•Founder：HenryFord•Headquarters:Dearborn,Michigan,US•Products:Automobiles;Automotiveparts•Services:AutomobileFinance(FordFinancial);Vehicleleasing(Hertz);Vehicleservice(QualityCare)•Divisions:Ford;Lincoln•InadditiontotheFordandLincolnbrands,FordalsoownsasmallstakeinMazdainJapanandAstonMartin(阿斯顿·马丁)intheUK.Ford‘sformerUKsubsidiaries(子公司)JaguarandLandRoverweresoldtoTataMotors(塔塔汽车)ofIndiainMarch2008.In2010FordsoldVolvotoGeelyAutomobile.Forddiscontinued(停止使用)theMercury（水星）brandattheendof2010.•Fordintroducedmethodsforlarge-scalemanufacturingofcarsandlarge-scalemanagementofanindustrialworkforce工业劳动力usingelaborately精巧地engineeredmanufacturingsequencestypifiedbymovingassemblylines组装线.HenryFord'smethodscametobeknownaroundtheworldasFordism福特制（一种使工人或生产方法标准化以提高生产效率的方法）by1914.•FordisthesecondlargestautomakerintheU.S.andthefifth-largestintheworldbasedonannualvehiclesalesin2010.Attheendof2010,FordwasthefifthlargestautomakerinEurope.Fordistheeighth-rankedoverallAmerican-basedcompanyinthe2010Fortune500list,basedonglobalrevenuesin2009of$118.3billion.In2008,Fordproduced5.532millionautomobilesandemployedabout213,000employeesataround90plantsandfacilitiesworldwide.•Duringtheautomotivecrisis,Ford‘sworldwideunitvolumedroppedto4.817millionin2009.In2010,Fordearnedanetprofitof$6.6billionandreduceditsdebtfrom$33.6billionto$14.5billionloweringinterestpayments利息支付by$1billionfollowingits2009netprofitof$2.7billion.Startingin2007,FordreceivedmoreinitialqualitysurveyawardsfromJ.D.PowerandAssociates（美国一家权威的市场调查机构，近年来该机构每年都对众多的汽车用户进行调查，以评出各细分市场的优胜车型和排名）thananyotherautomaker.FiveofFord'svehiclesrankedatthetopoftheircategoriesandfourteenvehiclesrankedinthetopthree.Brands•FordMotorCompanymanufacturesautomobilesunderitsownnameandasLincolnintheUnitedStates.In1958,Fordintroducedanewbrand,theEdsel埃德赛尔,butpoorsalesledtoitsdiscontinuationin1960.In1985,theMerkur默尔克brandwasintroducedtomarketFordsfromEuropeintheUnitedStates;itmetasimilarfatein1989.TheMercurybrandwasalsointroducedbyFordin1939butpoorsalesalsoledtoitsdiscontinuationin2010EdselMercury•Fordhasmajormanufacturingoperations制作过程inCanada,Mexico,theUnitedKingdom,Germany,Turkey,Brazil,Argentina,Australia,thePeople'sRepublicofChina,andseveralothercountries,includingSouthAfricawhere,followingdivestment撤出资金duringapartheid种族隔离,itonceagainhasawhollyownedsubsidiary全资子公司.FordalsohasacooperativeagreementwithRussianautomakerGAZ嘎斯（俄罗斯汽车品牌）.•FordacquiredBritishsportscarmakerAstonMartinin1989,butsolditonMarch12,2007,retainingasmallminoritystake,andboughtVolvoCarsofSwedenin1999,sellingittoZhejiangGeelyHoldingGroupin2010.FordsoldtheUnitedKingdom-basedJaguarandLandRovercompaniesandbrandstoTataMotorsofIndiainMarch2008.AstonMartin1967年的捷豹沃尔沃吉利•人生最幸福的是，刚买了一辆吉利就变成沃尔沃了，人生最悲哀的事情是刚买了一辆沃尔沃，它忽然变成吉利了。•以前有个说法说如果一辆车前面看像奔驰，后面看像宝马，那一定是广州吉利。从今往后这个说法将彻底的改变，如果一辆车前面看像沃尔沃，后面看也像沃尔沃，那一定就是吉利沃尔沃，又称吉娃娃。•InNovember2008itreducedits33.4%controllinginterest控股权益inMazdaofJapan,toa13.4%non-controllinginterest.OnNovember18,2010,Fordreducedtheirstakefurthertojust3%,citingthereductionofownershipwouldallowgreaterflexibilitytopursuegrowthinemerging新兴的markets.FordandMazdaremainstrategicpartnersthroughjointventures合资企业andexchangesoftechnologicalinformation.ItsharesanAmericanjointventureplantinFlatRock,MichigancalledAutoAlliance汽车联盟withMazda.Mazda•OveralltheFordMotorCompanycontrolstheFordandLincolncarbrands.•BrandsYearsUsedMarkets•Ford1903–presentGlobal•Lincoln1922–presentN.A.,MiddleEast•Ford'snon-manufacturingoperationsincludeorganizationssuchasautomotivefinanceoperationFordMotorCreditCompany.Fordalsosponsors赞助numerouseventsandsportsfacilitiesaroundtheUS,mostnotablyFordCenter福特中心球场indowntownOklahomaCity俄克拉荷马市andFordField福特体育场indowntownDetroit底特律.Thankyou!