我国建筑企业核心竞争力的构建及提升

河北联合大学轻工学院河北联合大学轻工学院学士学位毕业论文I摘要自从中国成为世贸成员之后，面对入世的挑战，面对更激烈的市场竞争，打造核心竞争力是中国企业特别是大型建筑企业的必然选择。那么，中国建筑企业怎样构建以及有效的提升企业本身的核心竞争力已经成为了一个刻不容缓的问题.本文的研究主要采用SWOT分析法，利用文献调研和数学统计，分析核心竞争力理论，了解核心竞争力的特征。分析中国建筑企业现在的发展情况以及企业本身存在的问题，将抽象化、复杂化的核心竞争力分解为各个影响要素，并且与我国建筑企业的实际情况相结合。从企业核心竞争力的视角，利用内部途径以及外部途径，有效的解决中国建筑企业核心竞争力不足的问题，并提出相应的解决措施。本文的研究成果对于提升我国建筑企业的核心竞争力以及建筑企业的长远发展具有一定的实用价值和指导意义。关键词：建筑企业，核心竞争力，SWOT分析法，提升策略河北联合大学轻工学院张晓波：我国建筑企业核心竞争力的构建及提升IIAbstractSinceChinahasbeenamemberoftheWTO,facingthechallengesafterjoiningintheWTOandthemoreintensemarketcompetition,forChinesebuildingenterprises,especiallylargeconstructionenterprise,creatinganddevelopingcorecompetingabilityistheirinevitablechoice.Then,howtoconstructandenhancethecorecompetitivenessoftheenterpriseitselfeffectivelyhasbecomeanurgentproblem.ThisresearchmainlyadoptsSWOT,throughanglicizingcorecompetitivenesstheory,welearnoutthecharacteristicsofthecorecompetitivenesstoChinesearchitecturalenterprises,weanalysisthecurrentdevelopmentofChineseconstructionenterprisesaswellasproblemsintheenterpriseitself,weconversethecomplexandabstractconceptintovariousinfluentialfactors,whenitcombinewithactualsituationofChina'sconstructionenterprise,Fromtheperspectiveofcorecompetence,usinginternalandexternalways,wesolvetheshortageoftheChinaconstructionenterprisecorecompetitivepower,andbringoutsomecorrespondingsolutions.Forthisresearchenhanceourcorecompetitivenessofconstructionenterprisesandbuildinglong-termdevelopmenthassomepracticalvalueandsignificance.Keywords:constructionenterprise,TheCoreCompetence,theSWOTanalysis,promotionstrategy河北联合大学轻工学院河北联合大学轻工学院学士学位毕业论文III目录第1章绪论.....................................................................................................................11.1引言.............................................................................................................................11.2研究的背景和意义.....................................................................................................11.3研究的主要内容.........................................................................................................1第2章核心竞争力的基本理论.....................................................................................32.1核心竞争力的提出.....................................................................................................32.2核心竞争力的概念.....................................................................................................32.3核心竞争力的特征.....................................................................................................42.3.1企业核心竞争力的系统整合性..............................................................................52.3.2企业核心竞争力的独特性......................................................................................52.3.3企业核心竞争力的显著增值性..............................................................................62.3.4核心竞争力的动态性..............................................................................................62.3.5企业核心竞争力的知识特性..................................................................................62.3.6核心竞争力的延展性..............................................................................................7第3章我国建筑企业发展现状分析.............................................................................83.1建筑企业概况.............................................................................................................83.2SWOT方法概述......................................................................................................103.2.1SWOT概念............................................................................................................103.2.2中国建筑企业发展SWOT分析..........................................................................103.2.3中国建筑业企业的SWOT矩阵..........................................................................133.3我国建筑企业在提升核心竞争力方面存在的问题...............................................143.3.1建筑企业人力资源相对缺乏................................................................................143.3.2建筑企业价值链缺乏整合....................................................................................143.3.3建筑企业战略目标模糊........................................................................................153.3.4建筑市场竞争情况................................................................................................15第4章构建建筑企业核心竞争力的影响因素.............................................................164.1人才管理能力...........................................................................................................164.2技术创新能力...........................................................................................................174.3市场开拓能力...........................................................................................................174.4项目管理能力...........................................................................................................194.5工程总承包能力.......................................................................................................19河北联合大学轻工学院张晓波：我国建筑企业核心竞争力的构建及提升IV4.6资源整合能力..............................