桑尼公司供应链战略之逆向物流规划与管理

上海交通大学硕士学位论文桑尼公司供应链战略之逆向物流规划与管理姓名：吴波申请学位级别：硕士专业：工商管理指导教师：季建华20050228EMBAABSEMBAEMBASUNNYSUPPLYCHAINSTRATAGEMOFREVERSELOGISTICSPROGRAMMING&MANAGEMENTABSTRACTTheSunnyScienceandTechnologyCompanyisaforeign-exclusiveinvestedcompany,whichproduces,researchesanddevelops,andmanufacturescarrelatedelectronics,alltheproductsofwhichareexported.Amongtheirresearchinganddevelopingproducts,thetirepressuremonitorandcontrolsystemhasagreatmarketforeground,whichisanewgenerationoftheautosafemonitorandcontroldeviceaftertheABSandtheanti-bumpairbag.However,thecompanyonlypaysattentiontothenormalmaterialauthorization,suchastheplanning,producingandmanufacturingetc.,andignoresthereverselogisticswhichmakesthedescentofthesatisfactionofthecustomersandtheelevationofthecostofafter-salesservices.Meanwhiletherearealsohiddentroublesofreturningtherejects,whichmeansthemoretheysales,thehiddentroublestheyhave.Chapter1isthatmainreasonofthetroubleisthatthecompanyonlypaystheirattentiontotheplanningandmanagingofthenormalmaterialsauthorizationandignoresthepreparingandexecutingofthereverselogistics.TheSunnyCompanynearlyhasnoideasofreverselogistics.Thisphenomenonisfamiliartoourmodernenterprises.Inordertomakethemoderncompaniestreasurethereverselogisticsandhaveacomprehensiveunderstandingofthethoughtsandmethodsoftheplanningandmanagingofthereverselogistics,thecompaniesmustthinkoverofthereverselogistics.Thebehindchapterwhichtheripeprogressofthemarketdeveloping,theenterprisesaretoberesponsibleforthelifecycleoftheirwholeproducts,andthereverselogisticsisanissuetheenterpriseshavetofaceanddealwith.WiththedevelopingandperfectingofthemarketandEMBAinformationtechnology,thereverselogisticshasbecomeaveryimportantfactor,whichplaysamagnitudeparttothepermanentdevelopmentandexistenceofmodernenterprises.Theenterprisesshouldhaveanactiveattitudetothereverselogistics,andseekandcultivatetheirintereststocontrolthereverselogisticsformthesupplychainsideandmanagementstrategy.Dealwellwiththeproducingandmaterialsinformationmanaging;enhancetheabilityofreusingoftherecyclingproducts;calculateanewproducts’designing,producing,packingandreduceproducts’decomposingandmaintainingcostfromthesupplychainside;repackageshouldusethecontrollablematerialswhichtheenterprisescansupported.Enterpriseswhoengagedinthesystemofthemodernsupplychainnowareveryclearoftheimportantroleofthereverselogisticsplayedtotheincreasingoftheircompetitivepower.Theenterprisesshouldusealltheirownadvantagestorecombinetheirmaterialsandremaketheircirculation.Moreovertheenterprisesshoulduseallkindsofeffectivemethodsandmeanstodecreasethewastingofmaterialsduringtheoperationofthereverselogisticstoreducethelossoftheproductstotheleast.Thethesisismainlyabouttheimportanceofthereverselogisticstothemodernenterprisesandthesupplychainandhowtheenterprisescanmakethereverselogisticsplanduringoperation.Alongwiththedevelopingoftheinformationtechnologyandtheglobalizationoftheworldeconomy,anyenterprisesthatignorestheprogrammingandmanagingofthereverselogisticswillbeeliminatedthroughthecutthroatmarketcompetition.ModernenterprisesofChinaarepassivetothereverselogisticsforallkindsofreasons(Ofcoursethemainreasonistheprofits).Fortheuniversalityofthisphenomenonandthecommonnessofthereverselogistics,thethesisisn’tlimittothedomainoftheauthor’scompany,butcanbeusedforreferencesbyanycompaniesofanydomains.KEYWORDSreverselogisticssupplychainstratagemcostEMBA20050228EMBA200532200535EMBA12EMBA13EMBA14SCORSCOR1SCORSCOR2-1-1SCORSCOR()(Plan)(Source)(Make)(Deliver)(Return)SCOREMBA152SCOR262-1-2SCOR192-1-2SCORSCORSCM3SCOR(Physicallayout)(2-1-3)EMBA162-1-3SCOR(2-1-4)2-1-4SCORSCOR(2-1-5)EMBA172-1-5SCOR/SCORSCORSCORSCORExtendedenterprise2-2-1EMBA182-2-11••?•2-2-22-2-2EMBA192•••2-2-32-2-3zz3zzMRPBOMEMBA202-2-4DaveHommrich80/2080%20%20%EMBA212.3.1,2.3.11234EMBA222.3.280/2020%20%=4%/80%80%=64%4%64%2.3.280/202.3.113244-242490%EMBA231211112EMBA2422122EMBA2553+—/——3132TPMSEMBA26TPMS335//EMBA276EMBA28“”40%“”35%“”“”“”“”EMBA2911112EMBA3013ABCabcdeEMBA312EMBA32“”1123456782:12345678EMBA3310,10,00030,000123……EMBA341EMBA352:EMBA36EMBA371212320609021EMBA38()()()()()())4-2-14-2-11EMBA392()1(4-3-1)4-3-14-3-132EMBA4024-3-234-3-2()(1)(2)()4(4-3-3)EMBA414-3-3()EMBA421??5-1-1RogersTibbenLemble,10.7%4%19973501/3EMBA435-1-111UNCTD19974.42820%1213EMBA4422136%222324EMBA45ECE-commerceEMBA461ERPCRMERP2090ERPCIBIWEB2MRPIIMRPIIEMBA47MPS33RReduceReuseRecyclingEMBA48()EMBA49EMBA50EMBA511Dr.DaleS.Rogers&Dr.RonaldS.Tibben-Lembke.GoingBackwardsReverseLogisticsTrendsandPracticesDennisW.KrumwiedeChwenSheuAmodelforreverselogisticsentrybythird-partyproviders34[]R5200326200227[]A8910111220031013[]14[]·EMBA52EMBA2——2005228EMBAEMBA53[1].20053桑尼公司供应链战略之逆向物流规划与管理作者：吴波学位授予单位：上海交通大学本文链接：：上海海事大学(wflshyxy)，授权号：61322dbc-28f2-48fe-8379-9dd800de37f2下载时间：2010年8月20日