搜索
前言毕业设计（论文）独创性声明本人声明，所呈交的毕业设计（论文）是在导师指导下本人独立完成的研究成果。文中依法引用他人的成果，均已做出明确标注或得到许可。论文内容未包含法律意义上已属于他人的任何形式的研究成果，也不包含本人已用于其他方面的论文或成果。本文如违反上述声明，愿意承担以下责任和后果：1.“毕业综合能力考核”这门课评定为不合格，直接重修；2.学校按照有关规定给予系内通报；3.本人负责因论文成果不实产生的法律纠纷。摘要在当今这个信息资源爆炸的时代中，谁先获得优质的信息资源，谁就将抢占市场。而在大量的信息资源中，客户资源是决定一个企业的核心竞争力。任何一家企业，有钱就可以买到最好的设备、尖端的技术，但却买不到强大的客户资源。面对着竞争对手不断截留我们的客户，各企业商家所关心的不再局限于自身的产品质量、生产设备、员工的素质，更多的是关心自己的销售群体（客户群），关心他们的想法、需求、购买目的，并与客户建立好良好的、长期的客户关系，强化与客户的沟通，帮助企业留住老客户的同时，更好地拓展新客户，提升客户价值，从而全面提升企业竞争能力和盈利能力，为企业的发展壮大保驾护航。客户信息管理系统，通过企业管理技术、电子商务和信息技术的高度集成，帮助企业在全球经济一体化的激烈市场竞争环境中，建立以客户为中心的管理体系，有效管理企业与客户之间的关系，提高客户忠诚度，实现客户价值的最大化，从而提高企业的核心竞争力。企业要想生存发展，就必须与之息息相关的客户建立起良好的关系，不断发展新客户，以企业高质量的产品、优质的服务、良好的资信吸引新客户；经常维系与老客户的关系，以规范的客户管理方式、温馨的客户关怀、高效的客户服务来提升老客户的忠诚度。因此，客户管理系统是企业的最佳选择。【关键词】客户；信息管理；系统；竞争优势AbstractIntoday'seraofinformationexplosion,whofirstaccesstoqualityinformationresources,whowilltakemarket.Inalargenumberofinformationresources,customerresourcesistodeterminethecorecompetitivenessofanenterprise.Anyenterprise,moneycanbuythebestequipment,sophisticatedtechnology,butitcan'tbuystrongcustomerresources.Facingthecompetitionconstantlyinterceptourcustomers,eachenterprisebusinessconcernisnolongerconfinedtoitsownproductquality,productionequipment,thequalityofemployees,ismoreconcernedabouttheirownsalesgroup(customers),careabouttheirthoughts,requirements,purchase,andwithcustomerstoestablishgoodandlong-termcustomerrelationship,strengthenthecommunicationwithcustomers,helpenterprisestoretainoldcustomersandatthesametime,tobetterdevelopnewcustomers,enhancecustomervalue,thusimproveenterprise'soverallcompetitivenessandprofitability,theescortforthedevelopmentofenterprises.Customerinformationmanagementsystem,throughtheenterprisemanagementtechnology,theelectroniccommerceandthehighintegrationoftheinformationtechnology,tohelpenterprisesinthefiercemarketcompetitionenvironmentofglobaleconomicintegration,setuptakethecustomerasthecenterofmanagementsystem,effectivemanagementoftherelationshipbetweenenterprisesandcustomers,improvecustomerloyalty,andmaximizethevalueofcustomers,soastoimprovethecorecompetitivenessofenterprises.Enterprisewanttosurvivalanddevelopment,itmustiscloselyrelatedtotheclienttoestablishagoodrelationship,continuousdevelopmentofnewcustomers,withhighqualityproducts,excellentservice,goodcreditstandingtoattractnewcustomers;Oftentomaintainrelationshipswitholdcustomers,toregulatethecustomermanagementstyle,warmcustomercareandefficientcustomerservicetoimprovetheoldcustomerloyalty.Therefore,thecustomermanagementsystemisthebestchoiceforenterprises.【KeyWords】Customers;Informationmanagement;System;Competitiveadvantage;目录前言....................................................................................................................................................2毕业设计（论文）独创性声明........................................................................................................2摘要...................................................................................................................................................3Abstract..............................................................................................................................................4绪论...................................................................................................................................................7第一章系统概述................................................................................................................................81.1系统的目的.................................................................................................................................81.2系统的特点.................................................................................................................................81.3系统的结构.................................................................................................................................9第二章系统分析..............................................................................................................................102.1需求分析...................................................................................................................................102.2功能模块...................................................................................................................................112.2.1客户管理系统职员信息模块.........................................................................................132.2.2客户管理系统客户信息模块.........................................................................................132.2.3客户管理系统工具模块.................................................................................................142.2.4公告信息管理模块.........................................................................................................142.2.5潜在客户信息管理模块................................................................................................152.2.6日程管理模块.................................................................................................................152.2.7系统管理及维护模块...........