牛津英语模块四-unit1-advertisements

Lead-inLiveyoung1.Areyouinterestedintheadvertisement?Why?2.What’sthepurposeoftheadvertisement?Ittriestopersuadeustobuyaproductorservice,ortobelieveinanidea.Becauseoftheirexcitingimages,brieflanguageandcreativeideas.CommercialadsIttriestoeducatepeopleaboutthesocialproblems.PublicserviceadvertisementsUnit1ReadingAdvertisementsBrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantages1.Expositorywritingismeantto______________________________________.2.Itusuallyfollowsthesamebasicformat（格式）:1)Introductionofsubject2)Examplesandfacts(Body)3)ConclusionReadingstrategy:ReadingexpositorywritingintroduceyoutobasicinformationonatopicPart1Part2Part3(1)(2-4)(5)Wecanfindadvertisementsalmostwhereverwego.para2.Thedefinitionofads&maintypesTheadviceofthewriter:SkimmingStructureofthepassagepara3.Commercialadspara4.PublicserviceadsSomeinformationaboutadsIntroductionBodyConclusionWemustalluseourintelligenceandnotbeaslavetothem.ThestructureofPara3&Para4introductionofsubjectsupportingdetails(examplesandfacts)conclusionScanningIntroduction:Supportingdetails:Conclusion:Evenifanaddoesnotlie,itdoesn’tmeanitisaltogetherinnocent.TheexamplesofonetoothpasteadandanadaboutagroceryWemustnotfallforthiskindoftrick.ThestructureofPara3Introduction:Supportingdetails:Conclusion:PSAsusesomeofthesamemethods,buttheyaremadetoservethepublic.①PSAsaimstoteachusandhelpusleadbetterlives.②PSAsencouragepeopletosupportpublicserviceprojects.③PSAsteachpeoplehowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublic,andyoucanlearnalotbyfollowingtheadvicetheygive.ThestructureofPara4What’rethesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?Commercialads&PSAsPlacesfoundMethodsusednewspapers,magazines,theInternet,radio,televisioncleverlanguageandattractivepicturesCommercialadsPSAsPurposesValidity(正确性)Examplestopromoteaproductorservicetoeducatepeopleabout…NotaltogetherinnocentHelpfulandwecanlearnalot…commercialsAdvertisementsPSAspromotechargedtricksexampleseducatefreeofchargebelievableradio,TV…,images,languageRetellingAdvantagesofads.Provideinformationaboutlatestproducts.Increasesalesbyrepeatedadvertising.Cutcostsofnewspapersandmakethemcheaper.Makethepublicawareofsocialproblems.Disadvantagesofads.Misleadcustomersorcheatthemofmoney.Givefalseorincorrectinformation.TaketoomuchtimeorspaceonTVornewspapers.Maketeenagerswantthingsthatarebadforthem.Doingbusinesswithoutadvertisementsislikewinkatagirlinthedark.Youknowwhatyouaredoing,butnobodyelsedoes.---StewartH.BrittYoucantelltheidealsofanationbyit’sadvertisements.---NormanDouglas做生意没广告犹如在黑暗中对女孩眨眼．你知道你在做什么，但没有其他人知道。----布列特从一个国家的广告可以看出这个国家的理想．----道格拉斯1.Trytoretellthetext.2.FinishreadingA&Bonworkbook.Homework:1_______ofadvertisementsCommercialadsPSAs2_______3______foundBillboards,newspaper,magazines,theInternet...Features（特色）They4__________peopletobuyaproduct,ortobelieveinanidea.Differences6______7______tothem8____________‘Bright-teethfightsbadteeth!’ToteachusandhelpusleadbetterlivesYestolife,notodrugspersuadeTo5__________aproductorservicenotfallforthiskindoftrickfollowtheadvicetheygiveTypesSimilaritiesPlacesadvertiseAttitudesExamplesPurposes