市场营销专业本科培养方案

..市场营销专业本科培养方案UndergraduateProgramforSpecialtyinMarketing一、培养目标I.EducationalObjectives本专业培养德智体美全面发展，适应经济社会发展需要的，系统地掌握经济学、管理学基本原理和熟悉市场营销、企业管理、财务管理和法律等方面知识的工商管理学科高级专门人才。学生毕业后，主要去企业从事营销业务、营销策划以及其它管理工作，也可在事业单位及政府部门从事策划与管理工作。Theprogramprovidesanall-rounddevelopmenteducationtoadapttoeconomicandsocialdevelopmentneedswithopportunitiestostudyEconomics,Management,Marketing,BusinessManagement,FinancialManagementandLaw.Aftergraduationstudentsaresupposedprimarilytoengageinmarketing,marketingplanning,aswellasothermanagementworks.Theyarealsocapableofplanningandmanagementworkinpublicinstitutionsandgovernmentdepartmentsengaged.二、基本要求II.SkillsProfileAsastudentofthisprogram,he/sheisrequiredto:1、热爱祖国，拥护中国共产党的领导，掌握马列主义、毛泽东思想、邓小平理论、“三个代表”重要思想和科学发展观的基本理论体系；有强烈的社会责任感、明确的职业理想和良好的职业道德，愿为社会主义现代化建设服务；具有敬业爱岗、艰苦奋斗、热爱劳动、遵纪守法、团结合作的品质。1.Lovemotherland,supporttheChineseCommunistParty’sleadershipandgraspthebasicprinciplesofMarxism-Leninism,MaoZedongThought,DengXiaopingTheory,“ThreeRepresents”ThoughtandScientificOutlookonDevelopment;bewillingtoservethesocialistmodernizationdriveandthemasses;haveastrongsenseofresponsibilityandaspirationstoendeavorforthecountryandnation’sprosperity;beconscientiousandmeticulousinwork,observedisciplinesandobeylaws,andcherishteamspirit;havegoodmoralcharacter,socialmoralityandprofessionalethics...2、掌握本专业必需的管理学、经济学的基本理论、基础知识和基本技能，具有独立获取知识、提出问题、分析解决问题的基本能力及开拓创新精神；具有较强的语言文字表达、人际沟通能力；了解本学科的理论前沿和发展动态，并熟悉我国市场营销的有关方针、政策和法规；具有分析和解决企业市场营销实际问题的能力；并掌握财会、金融、经济信息管理的相关知识和具有较强的外语与计算机应用能力。2.Masterthebasictheories,knowledgeandskillsinmanagementandeconomics;bewiththeindependentaccesstoknowledgeandthecapabilitytoraisequestions,analyzeproblemsandsolvethemindependently;havethepioneeringspirit;havethestronglanguageandwritingexpressionandinterpersonalcommunicationskills;befamiliarwiththeforwardpositionanddeveloptrendofthesubject,aswellasChina-relatedmarketingstrategies,policiesandregulations;havetheabilitiesofanalyzingandsolvingthepracticalproblemsinenterprisemarketing;requirestudentstomasterrelatedknowledgeonfinanceandaccounting,economicinformationmanagementandhavethestrongabilityofapplicationintheforeignlanguageandcomputer.3、掌握科学锻炼身体的基本知识和技能，养成良好的锻炼和卫生习惯，具备健全的心理和健康的体魄。3.Masterthebasicknowledgeandskillstodevelopgoodexerciseandhealthhabits,haveasoundpsychologicalandphysicalhealth.三、学制与学位III.LengthofSchoolingandDegree学制四年，符合学士学位授予条件的授予管理学学士学位。4years,inaccordancewiththeBachelor’srequirements,thegraduateswillbeconferredwithBachelor’sDegreeinManagement.四、主要课程IV.CurriculumProvision本专业课程结构：TheCourseStructure:本专业必修课分为公共基础课、专业基础课和专业课三大类，选修课分为专业选修课和公共选修课两类。..TheCompulsoryCoursesareclassifiedintothreecategoriesofPublicBasicCourses,SpecialtyBasicCoursesandSpecialtyCourses;theOptionalCoursesareclassifiedintotwocategoriesofPublicOptionalCoursesandSpecialtyOptionalCourses.本专业主要课程:MainCoursesare:管理学（△）、经济学、统计学、会计学、市场营销学（△）、营销调研（△）、商务谈判学、现代推销学、经济法、消费者行为学、国际市场营销等（后有“△”为学位课程）。Management(△),Economics,Statistics,Accounting,Marketing(△),MarketingResearch(△),BusinessNegotiation,TechniquesofModernSales,EconomicLaw,ConsumerBehavior,InternationalMarketing,etc.(“△”indicatesDegreeCourses).五、实践教学V.PracticalTeaching1、学生参加军事训练、入学教育及公益劳动，由学校统一安排。1.StudentsarerequiredtoparticipateinMilitaryTraining,EnrollmentEducationandLaborforPublicBenefits.2、在专业教师的指导下，按课程教学大纲的要求，完成相应的案例分析。2.Undertheguidanceofteachers,studentsshouldcompletethecaseanalysisaccordingtothecurriculumsyllabus.3、在专业教师的指导下，在有关实验室进行模拟网络营销、谈判、公关、推销等内容等。3.Undertheguidanceofteachers,studentsshouldpracticelaboratorysimulationofnetworkmarketing,negotiations,publicrelations,salesandsoon.4、在专业教师的指导下，在实验室进行本专业的技能训练：普通话训练，形体礼仪训练，交际舞训练，撰写广告、公关、营销策划及CI设计方案。4.Undertheguidanceofteachers,studentsshouldcarryouttheSpecialtyskillstraining:Putonghuatraining,physicaltraininginetiquette,ballroomdancingtraining,writingadvertising,publicrelations,marketingplanningandCIdesigninthelaboratory.5、在专业教师的指导下，参加市场调研及企业的营销策划与实施活动。5.Undertheguidanceofteachers,studentsshouldparticipateinmarketresearchandbusinessmarketingplanningandimplementationactivities.6、通过学校组织与自己联系相结合，在专业教师的指导下，在企业进行生产实习。6.Organizedbytheuniversityorcontactingontheirown,undertheguidanceof..teachers,studentsshouldpracticeintheenterprise.7、在专业教师的指导下，完成毕业论文。7.UndertheguidanceofteachersstudentsshouldcompletetheGraduationThesis.六、毕业条件VI.GraduationRequirements本专业学生应按培养方案修满179学分，并通过毕业资格审核，方准予毕业。Thestudentscanbeconferredgraduation,afterobtaining179Creditsinaccordancewiththeprogramrequirementsandmeetinggraduationqualification.七、教学进程表VII.TablesofTeachingSchedule1、总周数分配表I.Week-distributionTable学年、学期Year/Semester教学环节TeachingLinks第一学年1stYear第二学年2ndYear第三学年3rdYear第四学年4thYear合计Total第1学期1stSemester第2学期2ndSemester第3学期3rdSemester第4学期4thSemester第5学期5thSemester第6学期6thSemester第7学期7thSemester第8学期8thSemester课堂教学ClassroomTeaching课堂教学（含教学实践）ClassroomTeaching(includingPracticalTeaching)12161616161616108考试Tests222222214小计Subtotal14181818181818122综合实践教学PracticalTeaching军训和国防教育MilitaryTrainingandNationalDefenseEducation33入学教育和毕业教育EnrollmentEducationandGraduateEducation112公益劳动LaborforPublicBenefits111