搜索
ModernBusinessIntelligenceunderthewaveofBigDataIntroductionBusinessintelligenceisasetofcompletesolutionsusedforintegratingtheexisteddataofcorporationandprovidesreportsinashortmoment,hencecanhelpcorporationmakewisedecisiononbusinessoperation(Yan2012).Initiallybeingputforwardin1996,intelligencewasconsideredtobetechniquescomposedofdatawarehouse,querystatements,dataanalysis,datamining,databackupandrecoveryandsoon.Atpresent,businessintelligenceareusuallyusedtotransformthedataofcorporationintoknowledgewiththeuseoftechniquesincludingdatawarehouse,OnlineAnalyticProcess(OLAP)anddatamining.Fromthispoint,businessintelligenceisnotanewtechnique,butanintegrateduseofexistedtechniques.Thedatausedbybusinessintelligencetotransformintoknowledgecomesfromtheorder,stock,transactionaccounts,documentsofcustomerandsuppliers,corporationrivalsetc.aswellasallkindsofexternaldataintheenterprisebusinesssystem(Mike2013).Businessintelligencecanassisttoestablishinformationcentersuchasproducingallkindsofworkingreports.Accordingtotheanalysisofeachsaleindicatorsuchasgrossprofit,crossratioprofitabilityandturnover,predictinginformationcanbearrivedatforsales.Accordingtosaledataandproductbasicdata,productstructureincludingbrand,price,paymentmeanscanbeanalyzedtoinstructpropersourceallocationandstrengthenproductcompetitiveness.AccordingtotheresearchinstitutionGartner,bigdataisdefinedtobeofstrongerpowerofdecision–making,insight,optimizingprocessanddiverseinformationcapitalafterprocessedbyanewpattern(Victor2014).AccordingtoglobalresearchinstitutionMcKinsey&Co,bigdataissohugedatasetthatitisbeyondthecapacityoftraditionaldatabasesoftwaretechniquesintermsofobtaining,storing,managingandanalyzing(Kirk&Mason2015).Thekeystrategicmeaningofbigdatadoesnotlieinpossessinghugedatainformation,butintheprofessionaldisposalonthedata.Inanotherword,thekeypointtomakeprofitonbigdataistoimprovetheprocessabilityofdataandaddvaluethroughit.Inordertoprocessamassofdataeffectively,bigdatarequiresspecifictechniquesincludingMassivelyParallelProcessor(MPP)database,datamininggrid,DistributedFileSystem(DFS),cloudcomputingplatformandsoon.Withtheapproachofcloudera,bigdataisattractingmoreandmoreattention.Technically,bigdataisinseparablewithcloudcomputingbecauseithastoadoptdistributedarchitecturetoprocessthevastdatarelyingoncloudcomputingtorealize.Thisessayisfocusedtointroducethatbusinessintelligenceisplayingasignificantroleincorporationandkeepsbroadeningitsfunctionunderthewaveofbigdataespeciallyinassistinge-business.Inrecentyears,BusinessIntelligenceisplayingmoreandmoresignificantroleincorporations.Ononehand,itprovidescorporationmanagerswithallkindsofrelevantsituationsaboutoperationactivities.Ontheotherhand,itprovidescorporationwithcomprehensiveinsightsaboutthepast,presentandfuturesituations.Forcorporationsthatparticipatinginthemarketbattle,BusinessIntelligenceisnotonlyadefensivefortressbutalsoaneffectiveattackingweapon.WhethertakinggooduseofBusinessIntelligencedecideswhetherthedevelopedproductsarehotsaleorunsalable,whethertheserviceofferedispersonalgoodcustomerserviceornon–personalpoorcustomerservice,andthelikeineveryaspectsincorporations(Hennen2009).Inoneword,BusinessIntelligencedecidestheprosperityordownfallofacorporation.Tobespecific,BusinessIntelligencemakesadifferenceinfouraspects.Firstly,BusinessIntelligencecanbeusedtointerpretthedrivingforceofbusiness,whichisaboutwhattendency,abnormalsituationorbehavioraremakinganinfluenceonbusiness.Secondly,BusinessIntelligencecanbeusedtosettheexpectationonemployeesandhelpthemtrackandmanagetheirperformance.Thirdly,BusinessIntelligencecanprovidemeaningfulinformationforallrelevantpartiesincludingcustomers,employees,suppliers,shareholdersandthemass.Furthermore,thecorporationawarenesscanbepromotedandtheconsistencyofwholeinformationlinecanbeenhanced(Felix2009).WiththeuseofBusinessIntelligence,corporationscanrecognizeandevensolveproblemsbeforetheybecomecrisis.Itaddition,BusinessIntelligencecanhelpstrengthenthecustomerloyaltysinceacustomerwhocanparticipateincorporationcanhavesufficientinformationismorelikelytopurchasetheproductsandserviceofthecorporation.Fourthly,thebusinessinformationofvariouscorporationscanbedirectlytransformedintoopportunitiestomakemoneyaslongasproperbuyerscanbefound.Actually,manycompaniessuchasinsurancecompanies,leasingcompaniesandfinancialcompanieshavebenefitedalotfromtheirhugebusinessinformation.Whateverthecorporationisbigorsmall,ithastomaketimelyandwisereactionstowardthehighlychangingmarketandthesereactionsshouldbeallmadebasedoncomprehensive,accurateandtimelyinformation.Thatiswhybusinessintelligenceisplayingsuchasignificantroleoncorporationsandeverydepartmentshouldbeawareofitsimportance.Businessintelligencecannotonlyhelpanalyzeandimprovetheinternaloperationanddevelopmentofcorporation,italsohelpsanalyzethecommunicationbetweencorporationsandhenceprovidesstrongdrivingforceforthenewpatternofcooperativebusiness(Austin2013).Moreandmorecorporationsstarttotakeuseofbusinessintelligencewhichhasextendedtoeveryfieldofbusiness.Forexample,aba