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thestudyofcorporateculture'sroleinthedevelopmentofSMEABSTRACT:Thecorporatecultureisanimportantintangibleassetinthedevelopmentofenterprises,especiallyintheflourishingofsmallandmediumenterprises(SME)andworldeconomicintegration,largeenterprisesdominatetheeconomicdevelopment,soSMEcanonlysurviveinthecracksandthedevelopmentprospectsareveryslim.InordertoenabletheSMEtobeabletobreakthroughtheblockadeofthelargeenterprises,TheSMEnotonlyshouldbegoodatseizingtheopportunitiesofdevelopment,butalsoshouldcultivateauniquecorporateculturethatthemajorityoftheemployeesagree.Corporateculturegathertogethercorporatemembersandformanunstoppableforce.Inthispaper,IanalysisthedevelopmentstatusofSMEandusethetheoreticalstudyofthecorporateculturetostudytheroleofcorporatecultureonthedevelopmentofSME,aswellashowtonurtureacorporateculture.Keywords:Corporateculture;SME;enterprisedevelopmentForewordEconomicglobalizationisthetrendofeconomicdevelopment.Worldmarketareintegrating.Largeenterprisesathomeandabroadhaveseizedthemainmarket.Inordertomaintainmarketshareandseeksurvivalanddevelopment,theygavethepenetrationspearheadtoSMEsurvivalnichemarket.Comparedwiththesemultinationalenterprises,therearemanyobviouscompetitivedisadvantage.Undertheirpowerfuloppression,survivalanddevelopmenthasbecomedifficult.AsamajoreconomicpowerofChina'seconomicdevelopment,SMEneedtoconformtotherequirementsofthemarketeconomicdevelopment,tocultivatetheirowncorporateculture,toestablishasystemofmodernenterprisemanagement,toimprovethecompetitivenessandinternalcohesionoftheenterprisedevelopment,andseekacupofsoupwiththelargestate-ownedenterprisesandmultinationalenterprises.Mr.YuGuangyuanusedtosay:Theprosperityofthecountryrelyontheeconomyandeconomicprosperitydependonenterprises,businessesrelyonmanagementandthekeyofmanagementiscultural.Asanewmanagementmodel,themanagementofcorporateculturehighlightsitsstrongcompetitiveabilityandgetsmuchattentionoflargeenterprises,butSMEisstillrelativelylackingtheunderstandingofthecorporateculture,notevenmakeitasaresourceofdevelopment.Competitivenessandcohesionofthecorporatecultureisinfiniteandinvisible.Itcanmaketheemployeesofthecompanyworkhardtowardthecommongoalundertheguidanceofthetotalvalues.Thelackofcorporateculturewillresultinachaoticmanagementofthecompany,lackingasenseofresponsibility,workinginefficient,andevencontrarytothedirectionofenterprisedevelopment.ThesewillbethemainreasonforsomeSMEabortive.Corporatecultureisnowchangingfromthemachine-centricmanagementideastothehuman-centeredcorporateculturemanagement,fromthetransaction-centrictobusiness-centric,fromthecenterofhardspecificationandhardconstraintstothecenterofshaping,fromtheshort-termgoalsandactsasthecenterofmanagementthinkingtostheideaoflong-termgoalsandactsasthecenter.InordertoenableSMEtobetterunderstandtheroleofcorporateculture,youshouldidentifythegapsbetweensuccessfulandfailureenterprises,analyzecausesofthegapandcorporatecultureplaytheroleonenterprisedevelopment,identifytheproblemsthatenterprisesencounterinthedevelopment,andmakerelevantrecommendationstocultivatecorporatecultureofSME.1theawarenessofcorporatecultureofSMEThecorporatecultureismainlyreferstotheguidingideologyoftheenterprise,businessphilosophyandstyleofwork,includingvalues,codesofconduct,ethics,culturaltraditions,customs,ceremonies,managementsystemsandcorporateimage.Thecorporatecultureismainlythroughthepowerofthespiritandculturefromthemanagementofdeepstandardizeenterprisebehavior,forenterprisestoachievestrategicobjectives.Thecorporatecultureisamanagementtheorytohelpenterprisessolvetheproblem.Ifenterpriseswanttosurviveanddevelopinacomplexandchangingenvironment,theymustusecultureprocessingandgoodthreebasicrelationship,thattherelationshipbetweenbusinessandsociety,therelationshipbetweentheenterpriseandthepeople,therelationshipbetweenthebusinessesandthenatural.Duetosmaller,SMEgenerallyusesimplelinearmanagementmodel.Linearmanagementmodelischaracterizedbyrelativelysimpleorganizationalstructure,accountable,unifiedcommand,supervisorgeneralpersonallyhandlingthetransaction.ForSME,thecompanyownerisresponsibleforsolvingallproblemsandthecultureoftheSMEaremainlyinfluencedbythemainsupervisor.Inaway,SMElacktheawarenessoftheimportanceofcorporateculture.Firstofall,thecorporatecultureisaninvisibleforceandcannotbringintuitivebenefitstotheenterprisefunds,thepaceofdevelopment,thescale.Theythinkthatthecultivationofcorporatecultureisanincreaseinthecostandreducingthedirectbenefitsofthebusinessowners.Inordertomaximizeshort-termnetincome,theywilltakecasualmanagementbasedontherealityofthesituationandpersonalcharacteristics;Second,somesmallbusinessownerslackmanagementtheoreticalknowledgelearning,lackthelong-termdevelopmentofthestrategicvision,cannotthinktomakeenterprisesbiggerandstronger.Theythinkthatenterprisescultureisjustexistinlargeenterprises.ThereisnoneedtocultivatethecorporateculturebecauseoffewerpersonnelinSME,Onepersoncancontroltheoverallsituationanddealwithallthings.Theirownwordsanddeedsisthecorporateculture;Finally,evenifmanycompaniesmakethecult