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*connectedthinkingFromSãoPaulotoShanghaiNewconsumerdynamics:theimpactonmodernretailing*2006/2007•5thEditionRETAIL&CONSUMERINTERNATIONALNETWORKGlobalRetail&ConsumerLeader(HongKong)CarrieYu+85222891386carrie.yu@hk.pwc.comArgentinaGabrielMartini+541148504762gabriel.martini@ar.pwc.comAustraliaMikeJames+61386036898mike.james@au.pwc.comAustriaIanMurdoch+431501881420ian.murdoch@at.pwc.comBelgiumPeterVanStaaij+3232593303peter.van.staaij@be.pwc.comBoliviaCesarLoraMoretto+59133364050cesar.lora@bo.pwc.comBrazilMarcioVieira+551136743950marcio.vieira@br.pwc.comBulgariaJean-PierreVigroux+35929355238jean-pierre.g.vigroux@bg.pwc.comCanadaRossSinclair+14162284000ross.sinclair@ca.pwc.comCentral&EasternEuropeGeorgeJohnstone+48225234243george.johnstone@pl.pwc.comChileLuisEnriqueAlamos+5629400007lealamos@cl.pwc.comChinaandHongKongSonnyDoo+862038192248sonny.doo@cn.pwc.comCzechRepublicThomasLinder+420251152014thomas.linder@cz.pwc.comDenmarkSørenSkovLarsen+4539459151soren.skov.larsen@dk.pwc.comEcuadorSandraVargas+59342288120sandra.vargas@ec.pwc.comFinlandMikkoNieminen+358922801257mikko.nieminen@fi.pwc.comFranceSabineDurand-Hayes+33156578529sabine.durand@fr.pwc.comGermanyGerdBovensiepen+492119812939gerd.bovensiepen@de.pwc.comGreeceVassiliosGoutis+302106874620vassilios.goutis@gr.pwc.comHungaryAndrewSimonds+3614619551andrew.m.simonds@hu.pwc.comIndiaN.V.Sivakumar+918025585663n.v.sivakumar@in.pwc.comIndonesiaIrhoanTanudiredja+62215212901irhoan.tanudiredja@id.pwc.comIrelandKevinEgan+35316626069kevin.egan@ie.pwc.comItalyandEurofirmsRobertoAdami+390422696911roberto.adami@it.pwc.comKorea(South)Moon-KiChung+8227090406moon-ki.chung@kr.pwc.comLithuaniaChristopherCButler+37052392303chris.butler@lt.pwc.comMalaysiaPhoonSoonKeong+60323820913soon.keong.phoon@my.pwc.comMexicoManuelGarcía+525552636102manuel.garcia@mx.pwc.comNetherlandsAndréTukker+31104076688andre.tukker@nl.pwc.comNewZealandRobertGHarris+6433743139robert.harris@nz.pwc.comNorwayLeifArneJensen+4795260102leif.a.jensen@no.pwc.comPhilippinesCheJavier+6324593010che.javier@ph.pwc.comPolandKatarzynaWitaszewska+48225234182katarzyna.witaszewska@pl.pwc.comPortugalJoseVitorino+351213599254jose.vitorino@pt.pwc.comRomaniaDavidFuller+40212028805david.fuller@ro.pwc.comRussiaChrisSkirrow+74959676390chris.skirrow@ru.pwc.comSingaporeOoiCheeKar+652363228chee.kar.ooi@sg.pwc.comSlovakRepublicMariaFrühwaldova+421259350111maria.fruhwaldova@sk.pwc.comSloveniaFrancoisDMattelaer+38614750145francois.d.mattelaer@si.pwc.comSouthAfricaDiederikFouche+27117974291diederik.fouche@za.pwc.comSouthAmericaHenriqueLuz+551136743601henrique.luz@br.pwc.comSpainMáximoIbáñez+34915684496maximo.ibanez@es.pwc.comSwedenAnna-CarinBjelkeby+46855533307anna-carin.bjelkeby@se.pwc.comSwitzerlandWilliamWright+41587928243william.wright@ch.pwc.comTaiwanEileenLiang+886227296668eileen.liang@tw.pwc.comThailandPaulStitt+6623441119paul.stitt@th.pwc.comTurkeyAdnanAkan+902123266060adnan.akan@tr.pwc.comUnitedKingdomMarkHudson+442078045141mark.hudson@uk.pwc.comUnitedStatesandAmericasJohnMaxwell+19732364780john.g.maxwell@us.pwc.comUruguayRichardMoreira+59829160820richard.moreira@uy.pwc.comVenezuelaJoséEnriqueSanchez+582127006243jose.e.sanchez@ve.pwc.comVietnamDavidFitzgerald+8488230796david.fitzgerald@vn.pwc.comRetail&ConsumerTaxServicesClareBolton+441612474032clare.bolton@uk.pwc.comArgentinaBrazilIndiaPolandChinaRussiaForewordCarrieYuGlobalRetail&ConsumerLeadercarrie.yu@hk.pwc.comItiswithgreatpleasurethatwepublishthe5theditionofPricewaterhouseCoopers’annualregionalresearchproject.Thison-goingthoughtleadershipstudyhasanalysedovertheyearsthedifferentandchanginginvestmentchallengesandopportunitiesforcompaniesintheretailandconsumersectorintransitionaleconomies.Eachyear,wedeterminethescopeofouranalysisandemphasiseregionsaccordingtotheanglewewanttoexplore,ascanbeseenfromthefollowinglistofpasteditions:•Retail&Consumer:FromNewDelhitoNewZealand(2002/2003)•Retail&Consumer:WinningStrategiesinRussiaandCentral&EasternEurope(2003/2004)•Retail&Consumer:GrowthDynamicsfromNewDelhitoNewZealand(2003/2004)•FromBeijingtoBudapest:NewRetail&ConsumerGrowthDynamicsintheTransitionalEconomies(2004/2005)•FromBeijingtoBudapest:WinningBrands,WinningFormats(2005/2006)Thisyear,wehavefocussedonthreemainregionsinthedevelopingworld–Asia,EasternEuropeandSouthAmerica.Weaddressedtwomajoreconomiesfromeachcontinent,whichincludethefourBRIC(Brazil,Russia,IndiaandChina)countriesaswellasArgentinaandPoland.Therefore,thisyear’sstudyisatoncebroaderanddeeper.Asusual,thegoalofthestudyistoprovideageneralpictureoftheeconomic,socialandculturalenvironmentinwhichbusinessinvestorshavetooperate,aswellastoindicatethemajorconsumertrendsandidentifytherelevantchallengesandopportunitiesforcompaniesintheretailandconsumergoodssector1.Thisyear,eachcountryreportincludescasestudieswhichhighlightpracticalexamplesfrombothmultinationalandregionalplayers.Thisyear,theUnitedNationsestimatesthathalfoftheworld’spopulationwillliveincitiesby2007;assuch,particularemphasishasbeenplac